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1754 Uppsatser om City branding - Sida 39 av 117
En postindustriell stads dynamik : Kalmars samarbeten och konkurrenser i strävan efter expansion genom handel
The thesis strives to reveal the dynamics between a central and a peripheral shopping area in Kalmar, Sweden. The establishment of larger shopping centers has become a hallmark of postindustrial cities. Cities globally are at risk of creating an urban economic rift between the central and peripheral shopping areas. By establishing major shopping venues around the traditional central business districts, cities hope to create a larger customer hinterland and thereby also increased economic growth. The aim of this thesis is answered by two research questions regarding collaboration and competition between two shopping areas; the central Kvarnholmen and peripheral Hansa City Mall.
Verk: Utan titel, text på papper : konstens betydelse för näringslivet
The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.
"Vi har våldet i blodet" - En kritisk diskursanalys av Landskrona Posten 2006
On the 11th of march 2006, the journal Landskrona Posten began an article series with the ambition to review the juvenile gangs in the city of Landskrona. The articles received heavy response from the readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ?Sverigedemokraterna? in the municipal election.
Synen på hemlöshet : En diskursanalys av hemlöshetsarbetet i Norrköpings kommun
The aim of this paper is to see how the local authorities in Norrköping create a way to look at homelessness. This aim is examined with the help of the central questions: How does the municipality describe homelessness as a phenomenon? What causes to homelessness can be seen in the texts? How do they describe homeless people? And What kind of actions are used or proposed? The analysis has been done with the tools and thoughts of the critical discourse analysis and made on text documents written by politics and employees of the city of Norrköping. The theories which have been used are those of postmodernism, welfare, homelessness, civil society and relative poverty. The analysis shows that the way the municipality of Norrköping looks at homelessness correspond with the way homelessness is presented in current Swedish research.
Från rådhus till stadshus En fallstudie på ombyggnadsprocessen Göteborgs rådhus
Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2013:5.
Mot strömmen - en liten kommun med Tillväxt : Platsmarknadsföring av Nyköping
Om man studerar befolkningsutvecklingen i Sverige blir bilderna motstridiga. I två tredjedelar av landets kommuner har befolkningen minskat under de tio senaste åren. I glest befolkade områden är betydelsen av ett tillräckligt befolkningsunderlag central. Ett vikande befolkningsunderlag hotar både kommersiell och offentlig service, med risk för allt lägre attraktionskraft. De prognoser som gjorts över befolkningsutvecklingen pekar på att dessa obalanser med all sannolikhet kommer att förstärkas.
IKEAs etablering i Haparanda : Planerade och förväntade effekter för regionen Haparanda-Torneå
The aim with my research is to illuminate the meaning of IKEAs settle in Haparanda, for the region Haparanda-Tornio, its economic growth and its inhabitants. The research has been carried out only through qualitative methods. Some interviews with a range of people from varying companies have been conducted.Haparanda is a smaller Swedish city situated in the north, on the border to Finland and to a city called Tornio. These two cities, Haparanda and Tornio, has realised they are stronger in pairs, so they initiated cooperation across the border. Haparanda-Tornio is not a region of historically welfare and well-being.
Transportbranschen : Går det att överleva utanför de stora strukturerna inom godstransportbranschen?
Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..
Vegetation och ljudmiljö
Landscape architecture is a visual profession, but other senses also affect our interpretation of a place. Sounds can give us a lot of information about an environment, and they are often perceived as positive. Despite this, research about outdoor sounds most often focus on the reduction of unwanted sounds ? noise ? but the absence of noise does not result in a good soundscape. To accomplish this, sounds we appreciate are needed.
Fastighetsmäklaren som bärare av företagets varumärke : Intern marknadsföring och dess påverkan på organisationskulturen
Syftet med va?r underso?kning var att underso?ka hur va?l fastighetsma?klarfo?retag lyckats skapa en medvetenhet, acceptans och engagemang fo?r fo?retagets varuma?rke hos sina ansta?llda. Vi har i studien a?ven studerat organisationskulturens roll i byggandet av ?corporate identity?. Va?r underso?kning har skett genom en kvalitativ metod och med halvstrukturerade intervjuer.
Förskollärare ett bristyrke - Vikten av att attrahera och konkurrera om kvalificerade medarbetare
Bakgrund: En bransch där det i nuläget syns ett ökat behov av personal är förskoleverksamheten, vilket bland annat beror på pensionsavgångar. Det är dock idag inte lika många som utbildar sig till förskollärare med konsekvensen att det råder personalbrist inom förskolan. Friskolereformen har också medfört att det råder en konkurrenssituation mellan kommunala förskolor och privata alternativ. Detta gör att det är betydligt viktigare för arbetsgivare att vara attraktiva, då de sökande kan ställa högre krav på både arbetsgivare och arbetsplats. Det finns alltså fler lediga jobb än det finns förskollärare.Syfte: Syftet är att skapa kunskap om och förståelse kring hur förskollärarstudenter uttrycker att en attraktiv arbetsgivare bör vara och vilka faktorer de värderar högst vid val av arbetsplats och arbetsgivare.
"En mycket boksynt man" Karl-Gunnar Walls liv som stadsbibliotekarie och litteraturvän
The purpose of this master thesis is to describe the professional and literary life of Karl-Gunnar Wall, city librarian of Katrineholm between 1944 and 1975. Questions at issue are the reasons for Walls literary interests, Walls choice of occupation, crucial personal meetings, the context in which Wall acts, Walls fundamental principles as a librarian and as a critic, and the features comprising Walls life history. The method used is a merely qualitative one called "life history". It is founded on in-depth interviews with the persons involved and emanates from the individuals own story about his life. I have carried out three taped interviews; one with Wall himself, and two with his colleagues.
Lokalhistoria : Intervjuundersökning med lärare i Kalmar och Vetlanda
This essay is about local history in history teaching in two cities; Kalmar and Vetlanda. The purpose was to see how teachers in Kalmar and Vetlanda define local history and what kind of local history they teach their students. I have also examined what benefits of didactics the teachers see in teaching local history. In order to find out I interviewed four history teachers at three schools in Kalmar and two history teachers at one school in Vetlanda. Some of the interviews were carried out over the telephone and the rest at the teachers´s schools.
Samordnad varudistribution : Jämförelse mellan två logistikmodeller med nuläget i Sundsvalls Stenstad
As the cities are becoming more crowded, the urban distribution has become a major logistical challenge. Some commonproblems in the inner cities arelimited accessibility and idling. Many of Sweden's municipalities are above the limit values for PM10limit set by the EU.Sundsvall is one of these municipalities and has the vision to create a sustainable city and region. Sundsvall LogistikparkAB is part of an EU project, SMARTSET, which is collaborationbetween several cities in Europe. SMARTSETSundsvall is about to develop a market-based sustainable model for city logistics.
Hemmet, kvinnan och moralen : I Malmö stads barnavårdsutredningar 1930-1936
This study, a narrative analysis of it, deals with the term, home, its importance and the use of it by Child welfare investigators in the city of Malmö between the years 1930-1936. Commonly used and acknowledged, home stood for security and order while the term, street, had just the opposite meaning. Living in the countryside symbolized health and sensibility, while city life was considered to be cramped, dirty and immoral. The responsibility of achieving the liberals and conservatives ideal of a sunny, clean and orderly home was given to the woman of the house, as was the task of keeping the home morally correct, and providing the necessary atmosphere for proper upbringing of the children. Consequently, the basis of theory, using Karl Marx and Friedrich Engels in regards to the conflicts between the upper and lower classes, and even theories of Jane Lewis of woman´s connection to home and family, have been the grounds for the study.