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2392 Uppsatser om City Brands Index - Sida 56 av 160
Fredens ö i krigets hav : En pressundersökning av Växjö tidningars ledare om andra världskrigets konflikter i Norden
ABSTRACTGustafsson, J. & Söderqvist, N., ??The Island of Peace in the Sea of War? A newspaper study of Växjö city?s newspaper editorials regarding the conflicts of the Second World War in the Nordic countries?, Linnaeus University. A qualitative textual analysis delving into three local newspapers from Växjö city is in many ways the essence of this study. The main purpose of this study is to examine three key conflicts, the Winter War, Operation Weserübung and the Continuation War. Each conflict has been assessed in relation to the opinions advocated in the editorials of the three politically diverse newspapers.The theoretical basis for this study is founded on similar analysis made by Nybom, Johansson and Åmark who all have contributed to the content of this particular essay.
Europeiska Unionens makt att förändra världen : En kvalitativ studie ur ett normativt perspektiv
The purpose with this essay was to examine how the European Union is working totransfer norms to states they signed an agreement with and provide support for inframe of the Barcelona process and the Tacis programme. The theory which weused was Ian Manners (PhD in Political Science) theory of "the EU as a uniquenormative power". The aim was to examine whether the EU - which Manners mean- has had a normative power to influence states to change. We used a qualitativeapproach through the use of a multiple case study and qualitative text and contentanalysis. The States which formed the basis of our study were within the BarcelonaProcess; Morocco and Tunisia as well as Azerbaijan and Armenia funded by theTacis programme.
Hedgefonder i Sverige och utlandet - Vad händer i bear market?
Uppsatsen beskriver vad hedgefonder är och undersöker likheter och skillnader mellan svenska och utländska hedgefonder under perioden 2002-2006. Därefter jämförs amerikanska hedgefonder med index samt riskfria tillgångar under perioden 2000-2003 med syftet att undersöka vad som händer med hedgefonder under en period när börsen sjönk..
Kollektivtrafikens idé : ägandeförändringar i Stockholms samtrafikhistoria
This thesis is about the idea of public transport and the discussions stirred in the media during changes in ownership. More specifically it is a study of the historical situation of Stockholm, Sweden, where the periods chosen are the 1910s, 1960s and 1990s.During the 1910s Stockholm?s first and largest tram company was taken over by thecity, and a period of public ownership began, which in the 1960s changed form whenthe county council took over the city?s principal authority and formed the politicallyadministered company SL (Storstockholms Lokaltrafik, Greater Stockholm LocalTransit Company). Between these periods the word kollektivtrafik (public transport)was established in the Swedish language. This study describes and compares the ideasconcerning the phenomenon of public transport.The aim of the study is to analyse the ideas, values and ideals concerning public transport in the media, defined as newspapers.
Urban Vindkraft : ett nytt element i bebyggd miljö?
This paper aims to explore the phenomenon urban wind energy, its visual effect on built environment and the factors that affect the opinion towards new elements in the city. A place study of the city Gävle serves as a complement to the theoretical part of the paper. The theoretical discussion opens with an account for the technical and economical conditions of urban wind energy. It presents the technical basics, different types of turbines and a discussion occurring wind related techniques in built environment. Today, the knowledge of how the wind moves and acts in the rural landscape is quite good.
Mode i Kenya ? En studie om Kenya som marknad för inhemska modevarumärken
The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.
Vertikala Trädgårdar : ett grönt verktyg i planeringen av framtida urbana miljöer
In present time, more and more people move into cities. Densification of cities as planning policy together with an intensive urbanization, makes urban planners face with the contradictory task of creating a city that is both dense and green. Façade vegetation has been used for centuries, mainly in the form of various climbing plants that with or without supportive structures have spread over facades to give a green impression to the environment. The development of new technology today allows urban planners to use greenery integrated with façades. Vertical gardens offer a larger variety of plants, and at the same time takes advantage of the technological benefits of vegetation in city planning.
Derivatinstrument för prisriskfördelning på villafastigheter. - En undersökning av förutsättningarna på den svenska fastighetsmarknaden.
This paper is concerned with surveying the possibilities of implementing a futures market based on the valuation of non-commercial real estate in Sweden. We base our survey on a theoretical speculation of how such a market would operate and what instrument would best suit the marketplace. After reaching our solution we survey key experts to receive their feedback on our suggested solution. Their feedback includes, who are potential operators on this market and their motives, possible effects of such a market on the real estate market and other aspects of society..
Aktiv fondförvaltning : Ger aktivt förvaltade fonder en bättre riskjusterad avkastning än indexfonder?
Fondsparande är något som berör alla svenskar, vare sig vi vill det eller inte. Vårt pensionssystem gör varje svensk per automatik till fondsparare och idag har 98 % av den vuxna befolkningen tillgångar i fonder. Den totala summan som svenskarna sparar i fonder har ökat under de senaste åren från 660 miljarder år 1998 till 1660 miljarder år 2007. Antalet fonder har tredubblats under samma period från 1200 till 3300 fonder. De flesta svenskar har idag sina pengar i aktivt förvaltade fonder vars uppgift är att ge en bättre avkastning än marknaden.
Från retailer till e-tailer: En studie av konsumentattityder
With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.
En studie om sociala medier och perception
Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.
Europeiska Unionens makt att förändra världen : - En kvalitativ studie ur ett normativt perspektiv
The purpose with this essay was to examine how the European Union is working totransfer norms to states they signed an agreement with and provide support for inframe of the Barcelona process and the Tacis programme. The theory which weused was Ian Manners (PhD in Political Science) theory of "the EU as a uniquenormative power". The aim was to examine whether the EU - which Manners mean- has had a normative power to influence states to change. We used a qualitativeapproach through the use of a multiple case study and qualitative text and contentanalysis. The States which formed the basis of our study were within the BarcelonaProcess; Morocco and Tunisia as well as Azerbaijan and Armenia funded by theTacis programme.
Syns du inte så finns du inte : En vetenskaplig studie om artister som varumärken
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Odla staden : hållbar urbanisering för hållbar utveckling i Syd - med stadsjordbruket som planeringsstrategi
Över hela världen pågår en kraftig urbanisering och idag lever mer än hälften av alla människor i städer. Många utvecklingsländer hinner inte med att generera hållbara och alternativa försörjningsmetoder till den allt större
urbana befolkningen. Allt fler lever i en tillvaro som präglas av fattigdom. Kraftfulla planeringsstrategier krävs för att förbättra dessa människors levnadsförhållanden och därmed också verka för en hållbar utveckling.
Uppsatsen presenterar det urbana jordbruket som en i dessa avseenden möjlig strategi. Urbant jordbruk finns i alla städer och har gjort det i alla tider.
Aggregerad konsumtion : En ekonometrisk studie
The purpose of this study is to evaluate the real aggregated consumption and empirically determine its exogenous variables. A multiplicative analysis is done in the context of government stabilization policy to find out how policymakers can execute a stimulus package that will bring the best multiplicative effect to the economy The conclusion of the study is that real income, net financial assets and real-estate price index are all statistically significant. An effective expansive fiscal policy is a public-financed investment in the private sector. Coordination is going to be crucial when stimulus package is developed due to the fact that leakage in the form of imports will prevent the expected multiplicative effect..