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2392 Uppsatser om City Brands Index - Sida 29 av 160
Nyhetssöktjänster på webben: En utvärdering av News Index, Excite News Search och Ananova
The purpose of this study is to examine the retrieval performance of three search engines, specialized in retrieving news articles: News Index, Excite News Search and Ananova. Thirty questions, grouped into three categories – politics, economy and sports, were used and the first twenty documents for each question were examined. The questions used were designed to be as current as possible and efforts were made to perform the searches with as little time span as possible between each search engine. The precision of the search engines was determined for each of the questions as well as for each category and for the combined categories. In measuring precision an average was calculated, intended to favour search engines that place its relevant documents early in the ranked list.
Konjunkturförändringar i åländsk ekonomi : Val av förklarande variabler för åländska företags omsättning
This paper is made on behalf of Statistics and Research Åland, ÅSUB. The aim is to explain the turnover for companies in Åland, with appropriate variables. The main study variables are variables that consist of the Swedish and Finnish activity indices. The study variables also include variables which consist of tourists from Sweden and Finland and the introduction of the Euro in Finland. The data used is from the period January 1996 to June 2008.Different regression models for the turnover are tried and explanatory variables are selected by use of stepwise regression, backward elemination and forward selection. The final model includes activity indices for Sweden and Finland, the introduction of the Euro, tourists from Finland and an autoregressive component of order one .
En Kock i Spåret - En kvantitativ studie om effekten av inkongruenta sponsringssamarbeten på hög- och låglojala kunders respons till varumärken
The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.
Förvärv av egna aktier : Ur ett associationsrättsligt perspektiv
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Stadsmöbler för ungdomar :
The title Urban furniture for young people reveals that this
paper handles two central phenomenon in landscape architecture;
the form and content of the urban spaces, respectively
the users and their need for an appropriate outdoor
environment in the city. In this paper youth is referred to as
15-18 year olds and the paper is based on theories of their
physical use of the city?s outdoor environment. Urban furniture
refers to equipment and components in the public room
which becomes furniture when people takes them in to claim
and gives them a meaning and a function that is useful for
the moment. The starting point is that the users, in this case
youths, defi nes urban furniture as something signifi cantly
more than traditional park furniture, bicycle racks and waste
baskets.
This paper aims to investigate how the city?s furniture can be
developed to meet the youths need to see each other, move
and make their marks in the public room.
The theories about how youths uses the city are presented
in the Theory chapter.
I väntan på något annat : en studie av tillfälliga platser ur ett planerarperspektiv
The term Temporary places could be used to describe a wide range of shapes, functions and not least different time sets . In this thesis, however, the intention of temporality should be seen as the main definition regarding this subject. This thesis is based on a literature study
and the aim is to explore temporary places, their values and their functions. Furthermore, the purpose is also to highlight temporary places as a method to be used by urban planners, in order to create more flexibility in the city planning of today.
The thesis describes the underlying factors and conditions creating an increased interest in flexible planning. Furthermore, a number of tactics and applications are presented, all drawn from current research on the topic.
Med staden som förebild : reflektioner kring det stadsmässiga
This master thesis starts in a wondering about the visions and ideas we have about thecity and about the urban. In Swedish about the term stadsmässighet, which can be translatedin to city-like, urban or urbanely, something that describes or contains features ofthe city. How do we use the city as a role model? Is urbane building the same as buildinga city? Is it about architecture and aesthetics or is building urbanely the way to makepopular cities? The central aim of this essay is to study visions and reality around urbanebuilding in order to understand the concept?s meaning and how it changes. My ambitionis that the essay will function as a discussion basis for students and planners.The work starts with literature studies where theoretical definitions and concepts aboutcities and about the urbane is investigated.
Från ståtlig befästning till vittrande världsarv : En jämförelse av byggnadstekniska metoder för sammanbindning av skalmurar
This is a final year project considering constructional techniques for joining cavity walls. The project is related to an ongoing scientific programme about the restoration of The City wall of Visby located on Gotland. The programme was set by Riksantikvarieämbetet as a reaction to a collapse of the outer masonry wall shell which took place in February 2012.The City wall of Visby is a medieval fortification built out of limestone during the 13th century. The wall is constructed as a cavity wall with two separate masonry shells connected to each other through an intermediate core. During the 14th century the wall was heightened which lead to a higher stress, especially in the outer wall face.
Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektorn
The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols..
Utvärdering av strategier för prestandaoptimering i relationsdatabaser
När ett nytt databassystem ska tas fram och införas i en organisation ska funktioner och krav på systemet identifieras och analyseras i en designprocess. Ett krav på ett databassystem kan vara att systemet ska uppvisa en viss prestanda. Designprocessen leder så småningom fram till fysisk design av databasen och dess applikationer. Det kan finnas flera olika lösningar för fysisk design av databasen och dess applikationer som tillgodoser kraven och funktionerna som ska finnas i systemet. Dessa olika lösningsalternativ ger olika prestanda.
Det är ju nästan krig
This paper intends to examine how two newspapers, one local and one national newspaper, reported the gang-related homicides in Malmo in 2011, and compares these two news reports to see if there are any similarities and differences. Another aspect of this study is to elucidate how these two newspapers constitute Malmo as a city.
Fairclough?s critical discourse analysis is applied in this study, where I analyze the two newspapers? news coverage based on their content. The content is analyzed by studying the text?s vocabulary, grammar, cohesion, structure, transitivity and modality.
One similarity is the use of objective modalities, where both newspapers have a tendency to make interpretations and speculations as fact.
Tillgänglighet ? ett isolerat behov : Elva personer med synnedsättning beskriver erfarenheter av tillgänglighet i Stockholms stads offentliga miljö.
The purpose of the study was to learn how social structures can enable accessibility, by asking persons with visual impairment about their experiences of accessibility in the public environment in the city of Stockholm. Eleven adults with visual impairments, living in the city of Stockholm, were interviewed using two separate focus groups. The study was carried out with the objective to allow for the participants to be involved in the research process. The resulting data was analyzed on the basis of Nancy Fraser?s theory on social justice, focusing on the conceptions; needs, politicised needs, redistribution, recognition and misrecognition.
Från önskemål till bedömda behov inom äldreomsorgen
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Handelsutvecklingen efter Lettlands självständighet : En studie om ekonomisk transition under perioden åren 1993 fram till 2004
The main purpose of this essay is to investigate if Latvia´s pattern of trade has become more similar to the mature market economies, after Latvia´s independence 1991.Today, the intra-industry trade (IIT) dominates the trade of mature market economies. One of the pioneers of intra-industrial trade is Paul Krugman, who was the first to emphasize the importance "of scale and consumers' desire for variety" in explaining the basis for modern commerce. Customers get more variety and usually cheaper goods when the market gets bigger. I mainly use the modern trade theories to explain the trade pattern in Latvia. To measure how Latvia has developed its intra-industry trade, and thereby is approaching the mature market economies´ trade pattern, I use the Grubel-Lloyd index (GL-index).
Att inte välja, är det rätt val? : En jämförande studie av den Sjunde allmänna pensionsfonden och Sveriges mest valda premiepensionsfonder
Syfte: Studiens syfte är att undersöka om AP7 uppfyller sitt mål att ge sina sparare minst lika bra pension som övriga premiepensionssparareMetod: Uppsatsen baseras på en kvantitativ metod. Avkastningar riskjusteras med hjälp av Treynorkvot, Sharpekvot och Jensens Alfa för att kunna jämföras mot varandra.Slutsatser:AP7:s riskjusterade avkastning ligger något under Sveriges övriga premiepensionsfonder sett till både PPM-index och genomsnittet för de nio mest valda PPM-fonderna år 2013. AP7 har presterat en sämre riskjusterad avkastning än SIXRX och en bättre riskjusterad avkastning än en svensk statsobligation sett till undersökningsperioden..