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2392 Uppsatser om City Brands Index - Sida 19 av 160
Den motsägelsefulla kvinnan : en kvalitativ publikstudie om kvinnor, sexualitet och heteronormativitet i Sex and the City och L Word
Syftet med studien är att undersöka hur kvinnor tolkar och förstår hur kvinnor och kvinnors sexualitet skildras i programmen L Word och Sex and the City. Vilka olika sätt att förstå och förhålla sig till sexualitet och heteronormativitet skapas i mötet mellan tittare och text? Metod och Material: Kvalitativa intervjuer med sju kvinnor Resultat: Informanterna beskriver en motsägelsefull bild av kvinnan som framställs i både Sex and the City och L Word. Kvinnorna ses som starka i Sex and the City på så vis att de är självständiga och lever sina egna liv. Samtidigt upplevs de som svaga på grund av att de är ytliga och fokuserar sitt lev efter sökandet efter den rätte mannen.
Det uppätna monopolet : Initiativ, inflytande och resurser vid planeringen av kvarteret Druvan genom projektet Mitt I City
The purpose of this essay is to examine if the municipality has a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project.In Karlstad there is now (2006) a large building project in form of a shopping mall. This project is in its final stage of completion and offers me a suitable case to examine. To undertake the purpose of the essay, the following research question is formulated:Do the municipality have a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project as the Mitt I City project?In an attempt to examine the project and the planning process, three themes are applied. The first theme derives from the hypothesis that the part that initiate the process gets the upper hand as future discussions are taking place in relation to the original ideas.
Parkens belysning :
In the city of Kungälv, there are many important green areas without park lightning. This makes it unsafe to walk through the city's most attractive surroundings during many parts of the year.
Partly in general and partly specifically for Kungälv, this paper shows that there are strong long-term arguments for making parks available by the use of lightning. This is not about lightening up the whole city, but finding the important green communication paths and parks. This paper also reflects upon how to lighten up these green communication paths and parks for best result. That is a question about creating good sight conditions ? safe and attractive parks which attracts people to use them.
Offering a city's inhabitants good and attractive alternatives to using the car is an important task for city planers.
Ask.com, Web Wombat och Yahoo: En studie av två globala och en lokal sökmotor.
This thesis is focusing on how global and local search engines retrieve information from the local domain. The three search engines tested are the global search engines Yahoo, Ask.com and the local search engine Web Wombat. The questions we examined were: which search engine has the best retrieval effectiveness? Could there be other reasons than retrieval effectiveness, to choosing a local search engine?For our test we constructed 20 questions related to Australia.We chose to divide the questions into topics like nature, sports and culture. For all questions we evaluated the relevance of the first 20 hits.
Lågstadieelevers tankar om skogen : Närmiljöns och skolans betydelse
AbstractThe subject of this paper is children?s thoughts and feelings about the forest and on the importance of the schools for their students? thoughts. The aim of this paper is to find out if there are any attitude differences towards the forest in schools in the city and in the countryside. To fulfil this purpose the work has been divided into two questions,1 Do children have different thoughts about the forest, depending on where they live?2 Does the school affect their students? thoughts about the forest?Two schools with different locations in the country have been visited.
Mäter WAIS-IV och WAIS-III jämförbara kognitiva konstrukt? : Sambandet mellan Wechsler-skalorna WAIS-IV och WAIS-III
Studien syftar till att undersöka hur den svenska versionen av WAIS-IV förhåller sig till sin föregångare WAIS-III. Samma försökspersoner testades vid två olika tillfällen med såväl WAIS-IV som WAIS-III för att undersöka om det förelåg skillnader mellan försökspersonernas testresultat från de två olika versionerna. Resultatet visade att det för hela gruppen försökspersoner förelåg signifikanta positiva och starka korrelationer mellan jämförda index och deltest, vilket tyder på att jämförda index och deltest mäter liknande kognitiva konstrukt. Avseende index; IK Hela skalan (HIK) förelåg i samtliga grupper, oavsett administrationsordningen för de två versionerna av skalorna, en signifikant högre genomsnittlig IK-poäng vid testning med WAIS-III jämfört med den genomsnittliga IK-poäng som erhölls vid testning med WAIS-IV. Denna differens kan tolkas som en konsekvens av Flynn-effektens påverkan på försökspersonernas genomsnittliga poängresultat.
Multipel regressionsanalys av S&P 500 Energy Index
I denna rapport undersöktes S&P 500 Energy Index genom multipel regressionsanalys. Modellerframställdes genom regression och baserades på data hämtad från börsen. Modellerna angavs iprocentuell ändring respektive absolut ändring. Validitet för varje enskild kovariat testades och en risknivå avgjorde om en kovariat skulle inkluderas i modellen eller inte. Detta ledde till två modeller med bättre kurvanpassning till den givna mängd data över det valda energiindex.
Sova med fienden: Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln
We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.
Bokförvaringsplats eller serviceinrättning? Direkt eller indirekt service på Göteborgs stadsbibliotek 1891-1960
This paper describes the development of direct and indirect service at the former Gothenburg city library. This was during this period of time not the public library of the town, but a scientific library mostly serving the college, although also open to the public. Furthermore the services offered in Gothenburg are compared with those of the two old Swedish university libraries in Uppsala and Lund. The investigated direct serviceforms are "making material available", "guidance", and "localities". The indirect service areas are "the catalogue" and "the personnel and their competence".The conclusion is that the differences weren't that big and that Gothenburg city library was a modern library providing about the same services as you could find in Uppsala and Lund.
Aktieindexobligationer : Bra investering eller dyr riskreducering?
En aktieindexobligation är en strukturerad produkt vilken är uppbyggd av två finansiella instrument, en obligation och en option. Obligationen garanterar det nominella beloppet i de fall aktieindexobligationen behålls löptiden ut. Optionen ger i sin tur möjlighet till avkastning med hävstångseffekt. Genom att aktieindexobligationens nominella belopp är garanterat har produkten en begränsad förlustrisk. En aktieindexobligation är dock inte riskfri.
Blankning-en studie av instrumentets effekter på Stockholmsbörsen
Purpose: The purpose of this study is to investigate possible links between short selling and the stock market movements using econometric test models. Methodology: A quantitative study carried out on the time series stock lending and OMX Stockholm 30 index. Information is gathered through qualitative interviews with specialists in the field of stock lending, and studies of relevant newspaper articles and reports. Theoretical approach: The theoretical frame of reference is a further consideration of supply and demand theory. The empirical study is implemented by the simple linear regression model and a vector autoregressive model (VAR).
Stadsklimat/Gatuklimat :
The purpose of this paper is to understand the climate of the street and how it can be modified to better meet the needs of the street and the user groups. At the same time the conditions of the street and its surroundings also has to be taken into account. To accomplish this it is necessary to have a broad knowledge of the climate conditions in the city. Therefore an overview of the climate elements and how these are modified in the built-up areas are given. The part of the paper which deals with the city climate has a global approach to be able to give an as complete picture as possible.
Statistiska metoder för härledning av indata till säkerhetsanalyser inom kärnkraftsområdet
Objective: In recent years there has been an increasing interest within the clinical (medical) science in measuring people?s health. When estimating quality of life, present practise is to use the EQ-5D questionnaire and an index which weighs the different questions. The question is what happens if the individuals estimate there own health, would it differ from the public preferences? The aim is to make a new prediction model based on the opinion of patients and compare it to the present model based on public preferences.Method: A sample of 362 patients with unstable coronary artery disease from the Frisc II trial, valued their quality of life in the acute phase and after 3, 6 and 12 months.
Cause-Related Marketing: En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.
Bloggares inflytande på varumärkens image
The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.