AimThe aim of this study was to try to understand youngsters and their attitude to alcohol in the countryside and in a large city. The questions at issue have been: How do youngsters from the countryside, who drink, and do not drink alcohol, view the school- family- and friendsituation? How do youngsters from a large city, who drink, and do not drink alcohol, view the school- family- and friendsituation? Can we understand youths? attitude to alcohol on basis of the factors: School, family and friends? Are there any differences and similarities?MethodInterviews have been implemented with four youngsters in a large city and in the countryside. To gain as much as possible from the interviews a questionnaire was distributed to two classes in year nine in the countryside, and one class in the large city. The interview material was analysed on the basis from earlier research and two theoretical models.ResultsAccording to the youngsters that drink, both in the countryside and the large city, the most common view in school was that high demands are put on the youngsters and that they should study more then they do.

All around the world more and more people move from rural areas to live in the cities. Because of this, the urban areas have become an important part in the debate about the effects on the environment and sustainability. In many countries word wide initiatives have been taken to build sustainable cities and eco cities, the Stockholm Royal Seaport is one example. The vision for the district is to become a world class sustainable city based on the three dimensions of sustainable development: social, economic and ecologic. The municipality of Stockholm has set requirements for the buildings? energy usage, emissions and amount of waste generated during the building process.

The purpose of this thesis is to examine whether or not the publiclibraries under review can make use of Frans Melin?s strategicbranding platform to create or strengthen their brands by meansof their programme activities. The study addresses two issues;how are the programme activities relevant to the way librariescan work with their brands, and what potential do these librarieshave to create and/or reinforce their brands through programmeactivities?The empirical material has been obtained through qualitativeinterviews structured around Melin?s platform. This has alsobeen used to discuss and analyse the results.

This is a study about residential segregation in Malmö. The aim is to highlight the segregation that is taking place in the city as a whole. I therefore focus on two residential areas in Malmö which are not often mentioned when speaking about segregation; Västra Innerstaden and Limhamn-Bunkeflo. I present different theories on housing segregation and discuss them in relation to these specific residential areas. I investigate how the socio-economic and ethnic characteristics of the inhabitants in these residential areas are connected to Malmö being a segregated city.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).

Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

The purpose of this study was to understand how social workers experienced working with Addiction Severity Index (ASI) in relation to the goal set by the National Board of Health and Welfare. The method is spread nationwide and therefore it is of great importance to examine how the social workers themselves experience the demands and the resources surrounding ASI. We choose to do a qualitative study interviewing eight social workers at six different occasions. The result was analyzed using Max Weber?s ideal type bureaucracy and Michael Lipsky?s thesis on street-level bureaucrats.

The Go Down Arts Centre is a proposal for a new building to an existing organisation in Nairobi, Kenya. The proposal relates to the scale of the city by making a statement on a future urban path, and by welcoming the city in to the building. The proposal houses both activities affiliated to Go Down, such as studios and rehersal rooms, as well as opportunities for the visitor to meet and interact with the culture produced at Go Down, both in formal and informal settings. The building is closed to its surroundings, apart from a grand entrance towards the urban path. There, the city passes through the building to an inner courtyard, where the communication to all the rooms and activities takes place.

Human presence has always influenced the surrounding areas, the forest as well. Structure and species composition have changed during human land use. Knowledge regarding these changes should be of great interest for conservation and forestry. We have analyzed human impact on the tree species composition on five study sites during 2000 years in Ångermanland, Sweden. More specifically the change in tree species composition in percentage amongst alder, birch, spruce and pine over time.

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

The cadastral index map is a great benefit to the surveying and governments. The map's main purpose is to show how the overall cadastral division looks in Sweden. The lack of quality of the cadastral index map dose not allows property-owners to know where to draw the boundary between their and others' property. In order to know where to find the boundaries between two properties, is it up to the property-owners themselves (self or in company by the other property-owner) to construct various usucaption at the boundaries. The main objective of the study is to verify the existence and extent of usucaption on forest properties in Bodan, a village outside Skellefteå.

Syftet med den här uppsatsen är att undersöka hur Malmö stad arbetar med city branding och argumentera för att city branding kan användas som verktyg för att tillvarata resurser i staden. Analysen sker utifrån teori kring city branding och platsmarknadsföring. Jag använder mig också utav teori kring entreprenörsstaden då jag menar att den tillväxtkultur som entreprenörsstaden präglas av ger viktiga ledtrådar till vilka prioriteringar som görs i stadens varumärkesarbete. Mitt empiriska material består av intervjuer och strategidokument för Malmö stad. Jag försöker finna svar på hur brandingstrategierna för Malmö formas samt om och i så fall hur, staden verkar för att befintliga sociala och kulturella värden inkorporeras i varumärket Malmö.

The aim of this study has been to make clear the conception of ?The Garden City?, and also to investigate why and how the garden city has come to be a more frequent and attractive form of settlement in our Swedish community. The essay is supported by a literature study about the garden city from its beginning (1890?s) to present time. To make a distinct explanation of the garden cities progress over time, I have studied the idea behind two garden cities of today, Tullinge and Vistabergs garden city.

This report will present an energy efficient building in the centre of Kalmar city. It willbecome energy efficient because of the worldwide goal to reduce our energy using in ourbuildings.The values of architecture have been given a great part in this report. The building is supposed to be placed in Kvarnholmen in a unique environment in centre of Kalmar city.Because of the placement it is very important to show respect to the surroundings and the history of Kalmar..