Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take maximum advantage of it. In the company the brand is a great resource with analready known identity and established values that can help new products to enter the market. Toextend the brand is a popular growth strategy but it is important to do it properly in order not tofail. J Lindeberg and Peak Performance are two Swedish fashion companies which both havemade brand extensions.

This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and in-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.

Hur förenar man på bästa sätt två skilda funktionsprogram, privata och allmänna intressen på en central plats i Stockholms citykärna?.

Purpose and aimThe purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry?s competence. We have chosen the following research question in relation to the purpose; In what way has the basic conditions for artist brands within the music industry changed since the digitalization of the music industry in the early 2000s? MethodFor this study we initially took an inductive approach as we formed hypotheses based on experiences and previous knowledge which we then corroborated with theories.

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

This master thesis is a study of how city cemeteries can be used and contributes to a socially sustainable urban development. Today sustainable development and sustainable urban development is something that more or less every organization is working with. Therefore it is also relevant to integrate our cemeteries in this work so that they can become a part of the sustainable urban development process.The thesis gives a basic understanding of sustainability as a concept and also defines socially sustainable (urban) development. The work then immerse itself in various types of park structures and how the relationship between the human individual and the public space work, to satisfy the needs that different people have.The literature study that has been made is also the base for the design of the walking interview that has been made for the two city cemeteries. The cemeteries that where studied where the Assistens cemetery in Copenhagen and the Eastern cemetery in Gothenburg.

This study investigates whether the site index curve method (SICM) and the growth intercept method (GIM) can be used for site index predictions in younger Norway spruce (Picea abies (L.) Karst.) stands than recommended by current guidelines. For SICM it was thus investigated whether the method could be used for stands younger than ten years, and for GIM it was tested whether a starting point for the intercept measurements could be used below the recommended 2.5 meter. This was tested based on measurements taken from experimental stands in Tönnersjöheden Research Forest. For GIM it was found that the method can only be used when the TH-trees of a stand have five complete intercepts above 2.5 meters. For the method to be applicable beyond this, it will be necessary to adapt the underlying equations, perhaps following the Canadian example where a 1.3 meter intercept start is used. In conclusion it is not currently possible to apply the approach beyond the current recommendations. For SICM, SI predictions are accurate for the study area already form year three.

Idag berör fondsparandet alla svenskar. Exklusive ppm äger sju av tio svenskar andelar i någon fond och under fjärde kvartalet 2009 uppgick det totala fondsparandet till 1393 miljarder kronor. En majoritet av detta kapital är investerade i aktivt förvaltade fonder. Målet för aktivt förvaltade fonder är att slå index och genom detta ge en bättre avkastning än passivt förvaltade indexfonder.Media har under senaste tiden börjat ifrågasätta om de aktivt förvaltade fonderna kan slå index. Men redan tidigare, faktiskt så tidigt som 1960 talet har forskarvärlden påstått att det inte går att slå index under en längre period genom aktiv förvaltning.

The goal with my project was to explore what it is that distinguishes Berlin as a city and then translate that into abstract patterns. The patterns are made for wallpaper and are presented in a book as a collection.After spending six months almost constantly abroad visiting many different citys I began to wonder what it is that makes a city unique. Sometimes it feels as though cities are reduced to the sum of their famous sights. But of course a city is more than that. It?s the people who live in it, the history, architecture and culture.

Abstract Contemporary cities find themselves today in a fierce competition against other cities over company establishment and in -migration. In this competition, the city?s main objective is to become an attractive site of capital accumulation.  As this happens, the pressure on the vulnerable groups in society increases, leading to a social geographic polarization. I have examined how the shift towards neoliberalism has affected a city on the fringe as Kalmar. How is the postindustrial urban space constructed? I found this important to analyze since it put two important questions in the light: For whom, and for which purpose do we build the city today? My questions have been:v  What are Kalmar municipality?s strategies to develop Kalmar?v  What are the results of this strategy in the urban space?v  What are the consequences of this strategy?The research has been a case study of the city of Kalmar with a qualitative deductive approach where David Harvey?s theories about the city in a capitalist system have been the underpinning structure.

Sustainable development and sustainability is nowadays expected to be integratedin modern city planning and permeate the entire planning process. At the sametime, sustainable development has an inherent vagueness, leading to a greatdiversity of interpretations of the meaning of this concept. In this thesis strongsustainability and ecological modernization are used as two different interpretationsof sustainable development. Using these two interpretations, an analysis of thecurrent use of the concept of sustainability within the city planning of Malmö isperformed. The analysis shows that the interpretation of sustainable development inthe city of Malmö can be deduced to ecological modernization and thatsustainability is looked upon as one way to improve the attractiveness of the city.Investments to increase ecological and social sustainability must be legitimized asleading to a potential increase in economical sustainability (growth) and the focusof increasing the sustainability in the city has shifted from ecological aspects toeconomical aspects.

The main objective of this paper has been to construct a way to measure the level of social capital in a society. Based on a theory which describes the ideal society have I herein tried to find out to what extent the Swedish and Danish communities correspond to this model. The theoretical foundation consist of several different levels of analysis, and I have indeed found there to be consideral differences between the two nations on these different levels. The paper however conclude that these differences even out to add up to a Social Capital Index that is remarkably similar. A result which is to be interpreted as one nation being about as close to the ideal situation from a social capital point-of-view as the other..

This thesis deals with urban planning in connection with social and spatial integration.It´s a study of a new planning project in Malmö in southern Sweden. It´s an interesting case because this new, fashionable area will be located next to areas facing socio-economical challanges and stagnation. By using two theoretical models I analyse how the visions for planning a city are formulated and applied when policy is going to be operated. My models are ?the balanced community? and ?the dual community? .The conclusion is that the focus for Malmö and Hyllie is going towards emphasing the creation of attractive but segregated districs in a city.

This thesis aims to open the Pandora?s Box of hedge fund styles through an index-based style analysis. This information asymmetry is due to both less strict disclosure requirements and inherent nature of hedge funds. We employ a multiple unconditional linear regression model wherein 23 Swedish hedge funds are regressed on 10 style indices. In addition to the increased interest in hedge funds and their performance drivers, our unique approach with regressing return on return motivates this study.