Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

Detta är en kvalitativ studie som behandlar relationen mellan sociala medier och rekrytering, så kallad social rekrytering. Vi har genomfört intervjuer med personer från företag och offentliga organisationer kring deras användande av social rekrytering. Vi har även intervjuat fyra professionella aktörer som arbetar med sociala medier, kommunikation och human resources, med avsikten att få en djupare inblick i hur sociala medier bör och kan användas i rekryteringssammanhang. Vi kopplade våra intervjuresultat till teorier kring bland annat rekrytering, sociala medier och employer branding.Studiens frågeställningar berörde hur företagen och de offentliga organisationerna möter social rekrytering samt hur de använder social rekrytering idag. De professionella aktörerna besvarade frågor kring hur de ser på samspelet mellan rekrytering och sociala medier.

The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together.

The paper evaluates two housing proposals with Space syntax as method. The proposals are very different in a topological sense but are in a configural sense almost the same. This effect is because both proposals connect themselves to the existing configural structure of the city in the same way. Neither of them takes advantages of the most integrated streets in the existing structure and use them to concentrate pedestrian and car flows to the streets or points which are intended to be the most urban areas. The knowledge of Space syntax and this evaluation puts focus on the pour understanding among architects and planners of what effect urban design proposals will have..

This thesis is a study over changes and similarities of people's activities in Berzelii park, with focus on the second half of the 19th century and present time. As one of the oldest public parks in Stockholm, Berzelii park has been a place for outdoor activity for more than a hundred years. During that time both the park and the society have undergone changes, but people are still using this green area in the city centre in a similar way as generations before have done. It is still a place for social gathering and during the summer month the park invite for optional and social activities such as a pause in the sun and pic-nic with friends. Some customs has disappeared like the 19th century social stroll, but through small changes in rules or design others have become given, like using the lawns as seating..

I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet genomfördes personliga intervjuer med VD, marknadsdirektör och produktionschef på AB Älvsbyhus. För att skapa en unik och svårimiterad position har det framkommit att företag är beroende av hur väl det internt lyckas med att bygga det egna företagsnamnet som varumärke. Studien visar att företag internt positionerar det egna företagsnamnet som varumärke genom att stå fast vid sin övertygelse om vad varumärket står för och förmedla denna bild till de anställda och intressenterna.

This work aims to obtain information on diurnal variations of aerosol concentrations in thecity of Lund (Sweden) and trying to locate the origin of the aerosols long distance transports.The study shows that the aerosol concentrations varied quit strongly over the entiremeasurement period, reflecting air masses of different degrees of pollution, mainly as a resultof the diurnal rhythm of the traffics. Trajectories reveals that air masses originated inSoutheastern and Eastern Europe contains higher aerosol concentrations compared to other airmasses..

Lidingö kommun ligger i Stockholms län, 15 minuter från Stockholm City och en knapp km från fastlandet. Lidingö har under ca 100 år utvecklats från jordbrukssamhälle till en modern villastad. Detta har skett med stort inflytande från enskilda personer och skeenden. Tyngden i arbetet ligger på att förklara hur enskilda individer och skeenden kan skapa utveckling och stark, framtida struktur. Tyngd ligger också i att förklara dåvarande befolknings tankar, handlingar och viljor samt att koppla dessa med utvecklingen och den nutida strukturen och uppbyggnaden.

Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

The aim in this project was to spread play in the city and acrossgenerations. My way of approaching this challenge was to explore theborderland between playground equipment and street furniture. Thisopened up many possibilities to afford play in places where playgroundequipment often is excluded.The goal was to create one, or more, furniture with play value. The targetgroup was all vivasious people spending time in the public outdoorspace. Through user studies, a lot of serious playing and a lot of testing,the project resulted in a bench called Rollin´.

The purpose with this degree thesis was to investigate the preschool teacher´s view onchildrens´s influence in preschool routine situations. The target group for this study ispreschool teacher´s that currently are working with children that are 1 ? 5 years of age. To manage to answer the aim of this study semi-structured interviews were conducted. I have performed interviews with five preschool teacher´s that currently work in a preschool that is situated in a medium sized city, in the county Värmland, Sweden.

Idag finns det inga regler i Sverige fo?r hur ha?llbarhetsarbete ska redovisas vilket har resulterat i att redovisningen av ha?llbarhetsarbete ser olika ut fo?r olika fo?retag. Den ha?r studien har underso?kt vilka delar av ha?llbarhet svenska fo?retag redovisar och till vilken grad samt hur redovisningen har fo?ra?ndrats o?ver tiden. Vidare har den underso?kt vilka fo?rklaringar som kan ligga till grund fo?r resultatet.

The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Over an extended period of time there have been plans to establish a shared facility in Lennheden to extract groundwater from the Badelunda esker to provide drinking water for the cities of Borlänge and Falun. The city of Falun is dissatisfied with the quality of its drinking water and the city of Borlänge is concerned about the risk of contamination of its existing groundwater supply at its current location. To provide a basis for a decision on this issue, the company Midvatten AB has been commissioned to perform hydrogeological investigations in the area of Lennheden.The purpose of this thesis is to design a functional groundwater model of the area between Lennheden, place of planned extraction, and Övre Tjärna, place of existing extraction, to get a better understanding of the groundwater situation in the area. A groundwater model enables simulations of different scenarios in risk assessment and contaminant transport. The aim of the thesis is that the model can be used as an aid in Midvatten?s investigations in Lennheden and that it also can be used in future projects in the area.The model has been made in Processing Modflow 5.3 and encompasses an area of 19,5 × 11 km along the Badelunda esker and the river Dalälven between Djurmo and Frostbrunnsdalen.

Little research has been done within the field of the use of textbooks and teaching aids in Spanish asa foreign language (SFL) teaching in Sweden. This study attempts to find answers to how teachersand teacher students use, view and choose SFL teaching aids. To accomplish this, qualitativeinterviews were carried out with Spanish teachers and Spanish teacher students in a city in northernSweden. A survey was also sent to all current SFL teachers in the central coastal region of Norrland.The study indicates that SFL textbooks are of great importance to the participating teachers andteacher students. Furthermore, a wish to enhance the level of interest of Spanish and Spanish/LatinAmerican culture, provide a varied teaching experience and improve their students? self-esteem arefactors influencing teachers in their use and choices of teaching aids..