AbstractTitle: An industry with a lacking trust ? PR-consultants about their own responsibility and how they can contribute to an increased trust for their profession (En bransch med bristande förtroende ? PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende)Number of pages: 68 (79 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the Swedish PR-industry and the distrust that is directed towards it. The starting point is different PR-consultants opinion about their profession and industry. What do they think needs to be done to increase the trust for the industry and what kind of responsibility do they think they have?Method/Material: Together with literature studies, a qualitative method has been used and five in-depth interviews with PR-consultants have been conducted.

Uppsatsen består av en textanalys av 10 Mills&Boon Harlequinromaner som med ett kultursociologiskt perspektiv lyfter fram den process hjältinnan i Harlequinromanen genomför då hon i böckerna förändras från att vara en vanlig kvinna (Everywoman) till att bli en idealkvinna (Idealwoman. Studien inleds med en presentation av förlaget Harlequin Mills&Boon samt en enkel introduktion av romanens uppbyggnad och handling. Vidare följer en tillbakablick på tidigare forskning kring populärkulturen i allmänhet och kärleksromaner i synnerhet. Den teoretiska utgångspunkten finns i Pierre Bourdieus teorier kring habitus, fält och kapital. Analysen delar upp hjältinnans process i fyra delar: Everywoman, Avkodning, Kapitalhöjning och Idealwoman.

The purpose of this essay is to illustrate the importance of the school library in a selected junior high school. My investigation is based on both theoretical and empirical studies. The aim of the theoretical part is to create a platform and refer to thoughts, roles and laws concerning the activity of the school library. The empirical investigation consists of two parts: questionnaires among students and teachers, plus interviews with students, teachers, headmaster, school librarian and the management of education. Everybody shows a positive attitude towards the school library and considers it important for the students exams.

The aim of this study was to investigate how four families in the Stockholm area reason, what kind of preconception they have and what their horizon of expectations is when they make the choice between sending their children to the profile class of municipal/free schools and sending them to the general classes in those schools. The main research questions asked were:What kind of preconception do the parents have about profile classes?What reasons do the interviewed parents have to send their children to a profile class?What are the interviewed parent?s expectations of the profile class choice?The study is built on qualitative interviews with the parents of the families. The empirical data has been analyzed using a framework of theories drawing on the theory of reproduction, the forms of social capital, the ideas created from the word profile and elite and the horizon of expectations. The results show that the parents of the families have a similar degree of preconception about profile classes.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

Today many industrial companies invest a lot of resources on research and development to resist the tough competition on the global market. This leads to a high risk game when the companies start many development projects, with uncertain outcome where some of the projects have to be terminated prematurely. The main purpose with this study is to identify factors, both internal and external, that influence the decision to terminate projects prematurely in Swedish development projects. Factors mentioned in the literature will be compared with case studies on three Swedish industrial companies to demonstrate the most important ones when taking such decisions. First a literature study was made to identify basic terms, a general project model and factors affecting the decision.

Marine heatwaves (MHW) have become increasingly common in recent decades due to greenhouse gas emissions that have caused climate change. A marine heatwave is when the sea surface temperature rises, which damage many different ecosystems in the sea. One ecosystem that is sensitive to temperature changes is tropical coral reefs, which are at risk of bleaching during marine heatwaves. Coral bleaching is when its symbionts leave the coral and they lose their color, while also starving to death as they lose their food source. The purpose of this report was therefore to investigate what the connection between marine heatwaves and coral bleaching looks like, and to see if there are any geographical differences.

This paper aims to broaden the discussion on how press freedom can be a powerful tool in the war on corruption. Previous studies have shown a significant relationship between more press freedom and less corruption, it also shows that the causal link runs from press freedom to corruption and not the other way around. There are quite a few studies on the impact of a free press on corruption and therefore there is a lot more to be published on this issue.This paper looks at press freedom as one of the most important parts of a democratic society and that it plays a vital role in reducing corruption as both an informant on key issues and also as a ?watchdog? on society. But press freedom cannot be seen as an ?easy fix? in a country or the international community's struggle to reduce corruption.

Barley is one of the most important cereals cultivated in the Nordic countries. Climate change brings warmer and moisture climate which favors fungal diseases. In the cropland barley can be seriously infested with hard fungus attack. Since it is important that the yield bears a high quality it is of great importance to find varieties more resistant to attacks.Pathogenesis-related (PR) proteins are stress proteins induced in the plant in response to infection and abiotic stress (van Loon, 1997). PRs are shown to have antimicrobial activity differing between bacteria, fungi and oomycetes (Tandrup Poulsen, 2001).

Information technology development has in recent decades had a major impact on retailing.Discount supermarket chains began to offer customers the possibility to shop without therequirement to do this over the counter, instead the customer could help themselves buyingthe products they wanted. Retailing today has an even greater focus on the self service in thesupermarkets, recently many retailing chains has introduced self-checkout systems toincrease the profits and reduce staffing requirements. In the 1960?s the start for today's ecommercewas founded, however the development took off 30 years later in the beginning of1990. During the first years of 2000 the consumption on the Internet increased rapidly.

This study began with a mission statement from the firm Tobii Technology AB to identify customer needs in the relatively new and rapidly growing market for eye tracking analysis. After consuling external experts, the authors however found that the availability of previous academic published market studies of new and fast growing markets was poor. Therefore a decision was made to execute the task and at the same time create a methadology for future studies in this area. The identification of customer needs, which formed the basis of the insights and analysis, led to frequent discussions between the authors and the firm's supervisors. This resulted in a project plan and a decision that an iterative model would be used, were earlier decisions would be questioned and refined throughout the project.

This Bachelor Thesis in the area of Computer Science and Work Science describes the process of design and development of an IT-tool between the municipality of Ron-neby and TietoEnator a development and consultancy firm, the Gothenburg office. The thesis focuses mainly on the cooperation between the consultant designer and the local municipal. Through cooperation, the organisation is incorporated into the tool and the tool is incorporated into the organisation. Concepts that are central in this thesis are design, cooperation and tailoring. A question raised is, if distance work and extensive cooperation might be a good way of working in the process of design and development, when the organisation is being incorporated into the tool. Advan-tages and disadvantages of this way of working are discussed. Our studies show that distance work is a good complement for personal meet-ings between designer and co-developer.

Syfte: Syftet med denna undersökning var att mäta ackommodationsamplitud i Nicaragua och Sverige för att se om det är någon signifikant skillnad mellan länderna i åldersgrupperna mellan 8 år och 40 år. Värdena som togs fram jämfördes sedan med publicerad litteratur för att undersöka hur denna studies värde skiljer sig från dessa, samt vilken av de tidigare studierna som var mest lik denna studies framtagna värde på ackommodationsamplitud i förhållande till åldern.Metod: Mätningarna skedde på 113 personer i Nicaragua och 113 personer i Sverige. För att vara med i denna studie krävdes det att försökspersonerna översteg 8 år och understeg 40 år. Mätningarna genomfördes med push-up metoden med hjälp av en mätsticka med figuroptotyp i form av en fågel.Resultat: Av de mätningar som genomfördes blev genomsnittet av ackommodationsamplitud 10,3 D (strandard avvikelse ±9,7 D) i Nicaragua och 11,5 D (standard avvikelse ±6,5 D) i Sverige. Ingen signifikant skillnad finns mellan länderna, det vill säga land (Nicaragua eller Sverige) har ingen påverkan på ackommodations amplitud enligt denna studie.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

Fornföreningen Fibula on the Aland Islands contacts the author because its members want to create a museum.The purpose of this two years master?s thesis in Archive, Library and Museum studies is to shed light on what a museum really is. The research question I have answered is ?what is a museum and is this what Fibula really wants in their reconstructed Viking village??. Based on interview material, ethnographic field studies, relevant research in the subject and documents from Fibula, I have answered the research question.