Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

The purpose of this thesis is to examine if and how bibliotherapy can be part of ordinary work in Swedish libraries. Questions: what is bibliotherapy and who can work with it? What are the conditions required? What does it mean to people taking part and to libraries? In this study bibliotherapy is delimited to fiction and activities including discussions, excluded are self-help books and the individuals private reading. The study is based on four qualitative interviews with librarian and bibliotherapists in Kirklees, England, partaking in nine bibliotherapeutic sessions and a literary survey, together forming a case-study. Conclusions: There is not a single answer to the question what bibliotherapy is, but if one puts stress on the biblio- part of the word, seeing reading as a normal activity it can be part of library work, whereas the therapy- part should be dealt with by professionals outside libraries.

The construction industry is often criticized to be an industry of narrowness and slow of change. The traditional construction process is considered to create gasps of inferior quality, delays and increase of disputes. Meanwhile, productivity is lower compared to other industries and the prices are increasing. In this debate, it has been assumed that the reported figures are monitoring a reflection of reality, but there might be an error in the statistics which suggests that the focus is at the wrong place. A study of the monitoring and the measurements of the results are to consider, instead of spending time and resources on issues and actions The Last Planner System is an executive planning tool which creates a predictable workflow and creating value throughout all the different stages.

The aim of this essay is to contribute to a better understanding of the prehistoric site Flyhov in the province of V?sterg?tland, Sweden and its immediate surroundings from an archaeological perspective. The site contains material artistic and ritual expressions from different prehistoric periods, and its long use-history (from the Stone Age until today) shows that the site, and its remains, has attracted the interest from people in prehistory, in modern times, as well as today. With a point of departure in perspectives derived from hermeneutics and phenomenology the essay examines the site?s prehistoric remains, the use of, and the interest directed towards, the site and its remains during different time- and use-horizons and how these horizons have been affected and intertwined with each other, in a manner where earlier material expressions have affected people and their new expressions.

The construction process which is used today while constructing residential buildings has for along time remained unchanged. Unfortunately the development process has gone away frombecoming industrialized and instead most of the work is done at the construction site. In thisrespect this is a worse alternative because the project outcome will be more expensive and theconstruction time will be longer. Skanska?s vision is to have a process which is more like the oneused in small residential buildings which is fully industrialized.The constructing process for residential building involves more parties and therefore it becomesmore complicated.

The E-department at GETRAG All Wheel Drive in Köping have problems with the efficiency on parts of their production equipment. The equipment with the most significant efficiency problems are four automated multifunctional production cells that produces housing for rear drive units. The major part of the problem is the large amount of small stops that causes the low efficiency.The department already worked with logging of interruptions and efficiency calculations before this project started. However this work was not done to the extent considered necessary for a systematic follow-up of the interruptions.The aim of this paper is to point out a more effective and systematic way to work with logging of interruptions and the follow-up. In addition the equipment were studied with a method for efficiency calculation that ? if used properly- is a more powerful and a visually better method than the one used by the company today.As the initial current state analysis of the equipment was made a lack of documented knowledge about the equipment was discovered.

This thesis investigates whether it is accordance between the different profit measures in the financial market. The first aim of the thesis is to examine if it exists a difference between the profit measures that companies publish in their fourth quarter interim report and the measures that they state in their annual report, issued some months later. The second aim is to examine whether there is a divergence in definitions and the assumption regarding the risk of bankruptcy between profit measures published by companies and analysts. The study focuses on Swedish companies listed on the OMX Stockholm Large Cap and concerns the years of 2006 and 2007. The analysts interviewed are working in Sweden with listed Swedish companies.

Already in the late 1970´s it became clear that the traditional catalogs in libraries were not suited for children, neither their interests nor their way expressing themselves were accounted for. The goal of this thesis is to investigate if and how children?s OPACs (Open public access catalogs) interface design is at present adapted to the presumed audience of children. My method consists of literature studies and an investigation on the graphical interfaces in OPACs for children, according to the five criteria formulated by childrens library consultant Lena Lundgren and IT-consultant Kia Gumbel. The aims are to find out: a) what requirements for children?s OPAC interfaces and their usability are defined in literature and b) what the actual (real) features of the children?s OPAC interfaces are.

AbstractThis work is a pilot study intended to show what an experienced teacher of Swedish in first grade teaches and how she teaches. A further aim is to test methods for the analysis of Aristotle?s forms of knowledge in order to elucidate the teaching of reading and writing. As regards theory, the study proceeds from rhetoric and its doctrine of forms of knowledge according to which the whole in communication consists of episteme, techne and phronesis. The methods involve analysing the content of the communication and analysing speech acts, rhetorical figures and paralinguistic expressions.

Frågeställning: Hur skiljer sig lågprisflygbolagens strategier jämfört med de traditionella, vilken är den vinnande strategin?Huvudsyfte: Genom utvalda teorier och nyckeltal jämföra och se skillnader mellan flygbolagens strategier och hur det påverkar lönsamhet och utveckling.Metoder: En jämförande studie baserad på sekundärdata på fem stora flygbolag för att hitta olikheter i strategier. Främst används bolagens årsredovisningar, vetenskapliga artiklar och relevanta teorier för insamlandet av data.Slutsatser: Biljettpriset inom flygindustrin blir en allt viktigare faktor att anpassa sig efter för överlevnad på marknaden. Lågprisflygen har genom kostnadsreduceringar genom enklare bokningssystem, mindre personalstyrka, avlägsna flygplatser och enhetlig flotta kunnat sätta lägre priser än de traditionella. Detta innebär att effektiviteten har ökat och detta sätter press på de traditionella flygbolagen att kostnadsreducera och utveckla servicen ytterligare för att ha en chans att klara konkurrensen.

The main environmental problem for aviation is the great amount of exhaust gases, mainly nitrogen oxides, carbon monoxide, carbon dioxide and hydrocarbons - mostly "greenhouse gases" leading to climate changes. I decided to sort out what is being done to decrease these problems and what regulations there are concerning air pollution by the means of searching the internet and using publications from aviation authorities for current figures. I chose to scrutinize authorities on political, authority and company level, resulting in summarizing the work of UN and EU respectively, ICAO (International Civil Aviation Organization), JAA (Joint Aviation Authorities) and LFV (Swedish Civil Aviation Authority), and finally SAS, representing the airline companies. Conclusion that I have drawn are thatthere are regulations for air pollution, written down in ICAO's Annex 16, that are to be followed. Secondly, LFV are environmentally controlling their nineteen airports and since economy is an important reason for not giving priority to environmental issues in aviation emission charge and noise charge are added to the landing fees.

This thesis analyses how the European Unions institutions deal with the issue of illegal and harmful content on the Internet in key documents presented during the period 19961999. Particular attention is attached to content where the legal status is determined in relation to the user and to content that is legal, but characterized as harmful and entailing a need for special protective measures. The theoretical and methodological approach draws on discourse theory as formulated by Laclau and Mouffe. The thesis studies how the problem is represented in key documents from the European Commission, the Council of the European Union, the European Parliament, the Economic and Social Committee and the Committee of the Regions, with particular regard to the discourse on harmfulness, the child and Europe. The findings are that the overall discourse has shifted focus over time, from an emphasis on the protection of minors toward a more market-oriented discourse stressing the importance of protecting the competitiveness of the European economy.

Abstract Over the years the consciousness of risk has grown. It?s hard to influence risks, therefore there are guidelines stating that significant risk must be included in the annual report. This paper is a case study; the purpose was to examine how four Swedish listed companies chose to disclose their internal and external risks. Risk is initially described in general sense and then it figures to what constitutes an economic risk.Through a case study of four Swedish listed companies? annual reports we have, through qualitative methods found how the companies chose to disclosure their risks.

Abstract Emma BergdahlObstacles and opportunities among occupational health nurses when implementing healthy eating habits.C thesis in Public Health. Faculty of Health and Occupational Studies. University of Gävle. Autumn 2012 Objective: The purpose of this study was to investigate which obstacles and opportunities nurses within occupational health find when trying to implement healthy eating habits among the employees in their respective company. Another objective was to see if the nurses worked according to the Guidelines, issued by the National Board of Health and Welfare.Method: The study was a quantitative study and conducted among nurses in central Sweden.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.