The purpose of this essay was to find out what alcoholics themselves mean were the way out of their drinking abuse.The questions at stake are:· What kind of context did the interviewed live in before and after the turning point?· How did the process of getting out of the alcohol abuse look like?· What different factors may have influenced the turning point, the maintenance and the interviewee's Choice to stop the abuse of alcohol?· Where there any other important occurrences that may have had an impact on their decision to stop drinking?For the investigation we have interviewed three women and five men. They all have had sever problems with alcohol, but all of them also have found a way out of the abuse.Our research shows that the way out of alcohol abuse is very complex and individual. The turning point is rather a process than a single occurrence. Our research also shows that the interaction between the alcohol and important individuals in their immediate surroundings are the absolute most important factor to stop using alcohol in a destructive way but also important when it comes to maintaining soberness..

Title: Organic / Synthetic in today's creative music making. This work intends to find out what synthetically versus organically produced music means for a songwriter / producer as well as for an artist in their everyday role of occupation. What are the positions regarding these two methods and how do they relate to these concepts? This study also concerns the general view of music produced with each one of these methods and to which extent there exists prejudice towards them. The method used for data collection is qualitative interviews.

This essay is built upon the thoughts of Joseph S. Nye concerning power, and the different ways of exercising that power. The characteristics of Nye's theories are the thoughts about the second face of power, or what he describes as the soft power. The essay seeks to examine what kind of power the US has been in their work for non-proliferation and democracy promotion in the Middle East. It also seeks to find what it is that makes the US to choose to exercise the specific powers.

Youths tend to have a bad reputation. Their outspokenness and spontaneity are two of many reasons to why they are seen as rude and disrespectful. The creativity, curiosity and not least the courage to have opinions and attitudes are in such young age not yet weakened. Youths, their thoughts and attitudes change quickly. This essay will deal with a selected group of youths and their attitudes to the surrounding society.

This thesis aims to investigate the positioning concept of industrial services. We chose to identify the reasons why positioning is used as well as to describe the positioning process. The research strategy chosen for this thesis was a case study of a consultancy firm Benima AB. This firm was chosen due to the fact that a new positioning concept during the latest year hade been implemented and therefore seemed like a good Choice for our study. Of the six available theoretical reasons for positioning, we found that Benima AB had two of them: namely change in target market or their needs and demands and renewed company identity/personality.

Syfte: Det förutspås en framtida brist på ingenjörer i Sverige och därmed kan en ökadkonkurrens om denna målgrupp förväntas. Syftet med denna studie var att identifieravad svenska ingenjörsstudenter anser viktigt i sitt val av framtida arbetsgivare, attundersöka om skillnader finns mellan män och kvinnor samt skillnader beroende påstudenternas skattning av sin akademiska prestationsnivå. Genom att tillföra kunskapkring vad ingenjörsstudenter söker hos en framtida arbetsgivare kan företag överträffasina konkurrenter i att attrahera, utveckla och behålla personer med önskvärda talanger.Ytterligare kunskaper kring skillnader mellan de olika grupperna kan möjliggörastrategier utformade utifrån vad den specifika målgruppen söker.Teori/Tidigare forskning: Utgångspunkt har tagits i teori kring EmployerAttractiveness, en arbetsgivares attraktionskraft, och vad som anses viktigt valet avarbetsgivare. Detta begrepp ställs vanligen i förhållande till Employer of Choice, enönskvärd arbetsgivare, och Employer Branding som innefattar aktiviteterna som företagtillämpar för att öka sin attraktionskraft. Tidigare studier har genomförts i olika ländermed syftet att undersöka vad studenter anser vara en attraktiv arbetsgivare, därexempelvis karriärmöjligheter, utmanande arbetsuppgifter, hög lön och godaarbetsrelationer visats vara viktiga faktorer.

The standard housing of farmed mink provides little opportunities for them to behave naturally and abnormal behaviours such as stereotypic behaviour and tail biting may occur. To prevent abnormal behaviours animals in captivity are often provided with different kinds of enrichments. The aim of this study was to investigate what kind of enrichment farmed mink use when they have several kinds to choose from and to observe if abnormal behaviours can be decreased with a larger cage and a more multifaceted environment. Totally 20 silver blue, 10 months old female mink were kept in traditional cages (80x30x40 cm) for 7 days and in larger cages (195x80x40 cm) with several types of enrichments for 7 days. The enrichments were wire net- and wooden shelves, wire net- and plastic cylinders, water bath, plastic ropes, branches, straw and tennis balls. One-zero scan sampling on behaviour and Choice of place were performed during 3 hours and 20 minutes prior to feeding during 7 days per treatment in April 2004.

The purpose of the essay was to discover how homeless persons want to live. Does it matter what it looks like? The method used was a qualitative study including literature and 10 interviews with ten homeless persons, of which seven lived outdoors and three in temporarily residences. The central questions were the following:How do homeless people want to live?In what sort of houses do they want to live and where?How do they look upon their situation and their future?What obstacles can occur if they for example got an apartment to live in?Are there any proposals to solve the problems?Most of them had been living outdoors for five to ten years, perhaps more, and they were worried and sad about their future.

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of Choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

This report is focusing on problems with introducing standard enterprise resource planning systems (ERP) in businesses. A study has been carried out on a service and support department at a Swedish heat metering company, SVM North Node. The study aims to help the company become a better customer in Choice and customization of a new ERP system. We make a description of the department studied and the work carried out there, on the basis of learning, knowledge and cooperation. As a final point we present some ideas on how computer systems could support their work, hoping that this will result in them making adequate demands on a new ERP system.

The bachelor's thesis is to examine the explanatory factors affecting the Choice of capital structure in real estate companies. The analysis is based on data collected from the main financial reporting from 2007; all listed real estate companies listed on Swedish, Norwegian, Danish and Finnish stock market. Based on previous research and theories, we have defined five independent variables that are linked to the debt ratio, which are: profitability, growth, firm size, cost of debt and operational risk. The statistical tests have resulted in that we can say with certainty that profitable firms tend to have a lower debt to equity ratio. We can also say with certainty that property companies with high interest costs have a high level of indebtedness..

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

Människors val och beslut har alltid fascinerat mig. Hur är det möjligt att vissa beslut och val kan te sig fullständigt ologiska och oförväntade medans andra val och beslut kan man nästan säga är förutsägbara? Vad är det jag känner igen och inte känner igen och varför?  Är det för att jag tillhör samma kön? Eller är det för att jag är från en annan kultur med andra värderingar och normer? Har vi samma genetiska bas med identiska uttryck och förhållande? De dogmer och förklaringar som finns och existerar i vår närvaro rörande varför vi gör våra val och beslut har länge för mig känts som ett distanserat och främmande sätt att se mänskligheten. Därför har jag beslutat att försöka fördjupa mig i ämnet genom att titta på och jämföra några av de religiösa, filosofiska och naturvetenskapliga teorierna och där hitta en möjlig förklaring som kan ge mig en större insikt i varför jag väljer som jag gör och du väljer som du gör. Är det en allvetande agent som har betydelse inför våra val? Är det samhället och kulturen vi lever i som spelar roll? Är det mitt genetiska arv?.

Denna C-uppsats undersöker om tittarens attityder till marknadsföring på webb-TV kan förändras av en interaktiv tjänst som ger möjligheten att välja de reklamfilmer som ska presenteras. För att skaffa information använde vi oss av en empirisk studie som involverade fokusgruppsintervjuer med erfarna deltagare. Studien är därför baserad på respondenternas tidigare kunskap av webb-TV för att kunna jämföra dessa mot den nya experimentella implementerade tjänsten. Efter studien har vi funnit att attitydförändringar verkar har inträffat: Majoriteten av tittarna tycker att en valbar reklamtjänst skulle öka tittarupplevelsen till det bättre. Dock tycker en minoritet att valet leder till ett ytterligare moment som bedöms vara för tidskrävande..

Aim: The aims of this essay were first to see if there were any factors that could have an inpact on participating in supportive care groups and activities after a prostatic cancer diagnosis. The second aim was to examine what kind of support the patients would chose. Methods: Data was collected with a survey handed out to the prostate cancer patients visiting the urologist reception at the hospital in Uppsala, during two weeks in the fall of 2011. Main Results: Men show very little interest in participating in supportive care groups and activities. When asked to chose which kind of support they could consider, individual sessions and group sessions were the most common Choice. Conclusion: Men diagnosed with prostate cancer chose not to participate in supportive care. Further studies are required to determine what may be the reason to that..