It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The Choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

This essay attempts to show a relativistic effect on the representation of motion situations. A summarize and defence for lingusitic relativity as scientifically valid and some taxonomic clarifications is initially presented. The relativistic effect is measured by using the elicitation tool Event Triads, developed at the Max Planck Institute for Psycholinguistics. The tool consists of a set of films displaying various motions. Test-subjects are asked to verbalize a situation in a way they see fit.

The presence of the absentMy project is based on the idea that we all leave something behind, traces which tell stories about us for others to read.I wanted to give these traces a value by collecting them in a book. My aim was to create pictures open enough so others can fill in their own stories.I used different methods to find ways to describe the absence: such as illustrations, installations and photos, oftendescribed in a sensitive way. I also changed the character of everyday objects to add a kind of awareness left by an earlier user of the object.By using my own imagination with inspiration from people I talked to, I created lyrics and pictures for the book. It has resulted in a 112 paged book containing my own interpretationsof other opinions about absence, along with short lyrics of various characteristics.Hopefully the book will make others more aware of the traces left in their own surrounding and bring up questions about human contact and how it can be identified.My question at issue was following:What kind of traces do we leave noticable for others?How can I translate an emotion to a picture?How will the Choice of method affect the feeling of the absent?.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The purpose of this study is to compare students (both male and female), from the Linnaeus University in Kalmar, about their perceptions with a particular focus on identity and self-esteem. In regards to the current societal problem concerning obesity and beauty ideals, this paper aimed to study the student?s opinions concerning health and diets in order to fully answer the purpose of the study. The theory used in this paper is in particular regards to identity and self-esteem. In order to answer the study questions, a qualitative approach was conducted in the form of various focus groups.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

The aim of this qualitative study was to examine and understand how teachers see and handle the signs of child poverty within a classroom context. The paper is based on an interview study involving 8 teachers in 2 Swedish schools for children between the ages of 6 to 12 years old. Poverty is a complex word and there are many definitions of it. What do teachers interpret as signs of child poverty in the school context? How do they act when they think it?s necessary to protect a child from being affected by it, and how can we understand their Choice of action with the help of action theory? We discovered that the teachers notice different things as signs of child poverty, and they all react in both different and similar ways.

The chief aim of this study is to investigate the impact of context on written peer response. A second aim is to explore students? attitudes towards peer response. The investigation has taken place at an upper secondary school in the south-east of Sweden, involving 20 students in grade 2 and 3 in the course Swedish C. The investigation is based on the students? comments on their peers? speech drafts and six qualitative interviews.

Syftet med vår undersökning var att ta reda på hur några lärares kunskaper, erfarenheter, uppfattningar och deras egna sätt att lösa uppgifter påverkar deras val av arbetsmetod i klassrummet. Vi intervjuade lärare med olika bakgrunder och metoden vi använde för att komma fram till vårt resultat var kvalitativa intervjuer. Resultatet visade att lärarna i undersökningen vill arbeta undersökande för att skapa relationell förståelse hos eleverna men klarar inte alltid av det då de själva saknar tillräckliga ämneskunskaper för detta. Utifrån resultatet kunde vi dra slutsatsen att lärarnas ämneskunskaper är avgörande för vilka arbetsmetoder de använder även om arbetsmetoderna inte stämmer överens med deras uppfattningar om hur god matematikundervisning bör vara..

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.

The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.

The purpose of this report is to examine various roof structures that can operate in a warehouse with large spans. The building that is examined in the report is currently under construction, and the roof construction has already been selected. The selected roof system will therefore be compared with some other structures and materials that have been possible. The report will evaluate three different frame materials, two insulating barriers and two overlaying materials. Another important part in major construction projects is the roof safety.

The aim of this study was to get a survey and a deeper understanding of students? Choice of language at upper secondary school, as well as their attitude and motivation to the German language. The rapports of diminished interests in studying languages at upper secondary school raised our interest in how to go against this and motivate students to actually choose to study a language. The study parted from a student perspective with focus on learning, attitude and motivation. A quantitative study with 168 pupils from 11 secondary schools in Halmstad as well as short interviews with their teachers have been used and analysed.Our study showed that students are not particular interested in German.

This paper deals with the question of why companies choose to go on trade fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their Choice of attending the fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in fairs and many feel compelled to contribute to not be forgotten in the market.

The outset of this thesis is to raise questions on how we design for the mobile context and the capabilities of smartphones. Not only the presentation but also the use of input and interaction between a service and a user.This work evolves around sign up forms and answers the question: How does the sign up process affect the holistic perspective of a digital service regarding usability and user experience? This thesis consists of a case studies, and design experiments conducted on Twitter, Instagram and Randos sign up processes to explore if and how the usability, and the user experience could be affected and im- proved.This concluded some important aspects to be considered when designing sign up forms for a digital service.The usability, and the user experience is not only affected by user interaction, and the Choice of input method but it?s also affected by which data the service is requesting, and more important; if that data is motivated to request by the service..