En designprocess är unik och en mycket komplex process där det inte finns något facit hur man ska gå till väga eller någon indikator om vad som är rätt eller fel. För att åstadkomma något av god kvalitet fodras ett speciellt handlande från designern; designern måste utveckla sin designförmåga i syfte att förstå designsituationen på bästa sätt, designern måste även under designarbetet lita på sin designförmåga och goda omdöme. Det finns i dagens läge en stor förståelse för designens natur men det är inget välutforskat område, det går dock att utveckla en rad designmetoder och tekniker i syfte att hjälpa designers att utveckla sin designförmåga. Care of hotels är en hotellkedja där en segelbåt av modell Swan 651 med namnet Sway ingår, min uppgift var att på uppdrag av c/o Hotels utforma en hemsida till Sway. Under designprocessen stötte jag på fyra stycken dilemman som jag hanterar med hjälp utav Löwgren och Stoltermans metoder och tekniker.

Inledning: Stockholm står idag inför en breddning av hotellutbudet, hur förhåller sig hotellen till den ökande konkurrensen? Kommer hotellen att förändra prisstrategierna och kan eventuella prisförändringar leda till ett priskrig?Syfte: Syftet med studien var att titta på hur olika hotell skiljer sig i prissättning och få insikt kring priskrig och om det kommer uppstå då konkurrensen ökar.Metod: Enkätstudie med viss kvalitativ metodundersökning har använts, på grund av flexibel och hanterbar data som svarar på syfte och frågeställning. Teoretisk data har inhämtats från artiklar och publicerade böcker. Det har även använts artiklar för att påvisa ämnets aktualitet. Tio Revenue Managers (RM) har intervjuats.

Inledning: Stockholm står idag inför en breddning av hotellutbudet, hur förhåller sig hotellen till den ökande konkurrensen? Kommer hotellen att förändra prisstrategierna och kan eventuella prisförändringar leda till ett priskrig?Syfte: Syftet med studien var att titta på hur olika hotell skiljer sig i prissättning och få insikt kring priskrig och om det kommer uppstå då konkurrensen ökar.Metod: Enkätstudie med viss kvalitativ metodundersökning har använts, på grund av flexibel och hanterbar data som svarar på syfte och frågeställning. Teoretisk data har inhämtats från artiklar och publicerade böcker. Det har även använts artiklar för att påvisa ämnets aktualitet. Tio Revenue Managers (RM) har intervjuats.

The purpose of this essay is to study how parents of children with disabilities young people make their choice of support and service LSS. The study takes its lead from questions designed to determine which interventions parents use for their children. What parents think about today's choice and if satisfactory, or if they have other wishes. It is also about how parents experience the freedom of choice and participation in the selection of interventions. Furthermore how the parent discuss the topic of choice from childhood and parental perspective.

An increased awareness about the global warming has created a demand for more information on how the climate is affected by different activities.This master thesis was initiated by Tricorona, a Swedish company that offers its customers analysis and calculation of their climate impact. Tricorona also supplies climate neutralisation with CERs, in accordance with the Kyoto protocol and controlled by the UN. This work demands updated emission factors for greenhouse gases. An emission factor gives information about the greenhouse gasintensity of a service or a product [kg CO2-eq./ functional unit].The purpose of this thesis is to examine how electricity, district heating, hotels, taxis, food and materials affect the climate and how emission factors for these areas can be calculated.This was done by reviewing and comparing different studies and by interviewing experts. The information was evaluated and recommendations on calculations and emission factors were made.The consumption of energy is the main source of greenhouse gas emissions for district heating, electricity, hotels, taxis and materials.

Background: The hotel market has become undiversified and the competition has increased rapidly. At the same time the environment aspects has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a high credibility.Problem definition: What factors are important for hotel companies to attain long term business survival trough a green marketing strategy?Purpose: The purpose with this paper is to, trough a case study of Scandic Hotels analyze and find the relationship between trustworthy environmental work and internal factors.Method: This study is based on both qualitative and quantitative research methods. The qualitative data has been gathered through interviews with five different levels of personel, both management and employee, within the company.

The thesis aims to increase our understanding about parents reasoning about the elementary school choice by studying which factors parents perceive as important during the decision making process and also by giving meaning to Pierre Bourdieu?s concept of capital through the parents perspective. The empirical material comes from seven BNIM-interviews made with parents, which has been analyzed according to the thematic field analysis.The results show that the parents are not especially concerned about making an active school choice. Stability, closeness, friends, rumors, development and adaptability to the reality are the factors that are perceived as the most important in the decision making process. The school choice has a limited meaning as an investment in social capital, from Bourdieu?s perspective.

This essay is a qualitative study on quasimarkets in the field of home-help service. The main purpose of the study was to describe and analyze the function of costumers choice from elderly persons point of view. The quasimarket in home-help service of Solna stad has served as an example. The questions raised in the study concerned the elderly costumers opinion of the information about the different producers, what had influence on their choice, their attitude towards the freedom of choice, and their ability to act as consumers on a quasimarket.The method used was qualitative semi structured interviews. A majority of the elderly consumers appreciated the possibility to choose producer of home-help service.

The conflict in Aceh had been going on for 30 years time, but ended after a tsunami hit the area in 2004. The impact the natural catastrophe had on the conflict was that both GAM and the Indonesian government was brought together with the intent of reaching a peace agreement. The authors to this thesis paper ask the question of why it became peace after such long time of war, but also if rational choice theory can explain this event. The answer to the first question is that the tsunami was the main reason to why it became peace. As to the second question, the conclusion would be that, depending on which view of human nature one has, rational choice theory can only answer the question if cultural, religious and emotional factors are disregarded.

The aim of this paper is to look into the occurrence of home schooling by choice in Sweden. It examines the subject of home education in order to provide an informative overview. It also looks into the legal aspects of the matter to see whether freedom of choice is an issue here when it comes to choosing a certain type of teaching for children of compulsory school age. A further purpose is to provide a comparison of home education in Sweden and in other countries such as the United States, England and Norway.In order to do this we have carried out a secondary analysis of previous research and have also interviewed teachers as well as people with experience of home educating their own children. To accomplish this, we had to look to England for literature and home educating families as home education is a much more common practise in England.The result of this paper strongly indicates that home schooling is not only a legally viable option to traditional schooling, both in Sweden and the other countries concerned, but that it is also a trend that is expected to increase.

The purpose of this study is to understand the factors that are affecting students at the Technology and Electricity- and energy programs in their choice of studies and vocation. The study is a comparative case study and quantitative method has been used in the form of questionnaires. The result shows that students do not like to be affected by another person but believes that they themselves have made their choice. Interest turns out to be the biggest influence factor of choice for both students at the Technology and Electricity- and energy program. For Electricity- and energy students have also access to work had some impact.The parents' education level was higher for Technician students and their parents worked with occupations requiring university degrees.

This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

Writers: Johan Lundqvist Eriksson and Elin SandbergSupervisor: Stig AnderssonEnglish title: Allocation of revenue in the hospitality industryKeywords: Revenue allocation, cost allocation, profit center, Du Pont model, taxes and manipulation of data.Date: January 2012Since the taxes for food and lodging has been different in Sweden for many years, the hospitality industry has come up with a way to save money on tax paying. When private customers stay for a weekend where the meals are included, the business is placing more than the relevant revenue on the lodging part, which has the lower tax. Because of this the results has improved and tax money has been saved. Now when the Swedish government has decided to lower the tax on food to the same level as the lodging, the chances for correct revenue allocation arises. When we approached the hospitality industry with our problem area a big interest was showed from the head chefs. They now see a chance to get more income on the meals and through this be able to show better results towards the owners.Two hotel managers at two different hotels and their head chefs were chosen for interviews.

Colour has encountered to be a significant part in marketing, which advantageously can be used in todays competitive market. Therefore, the purpose of this study is to analyze the colours varying associations and present ideas how colours can affect the hotel business. In coherence with the purpose we deveoled the research question, which resulted in following: How can hotels affect their servicescape and identity by the help of colour?The study has a qualitative method that began in an empirical problem that has been tested against theory, which subsequently developed the research question. This implies that our study alternated between induction and deduction.

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.