The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in rural firms when new technology make buildings and inventory not longer necessary for the production process. To get a better cost coverage this free capacity can be used to start-up new business areas that help the rural firm to growth.The study aims to identify factors that motives entrepreneurs in rural firms to develop new business areas. The purpose is also to analyze driving forces that lies behind development of rural firms and the forces that support or not support development in rural firms.The study is built upon five cases that all can be categorized as firms with different size and orientation.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

Title: The auditor?s recommendations to small businesses in the choice of K2 and K3Authors: Christopher Dimovski and Dennis Carlsson Published: Spring 2014 Background: The background of this study is the introduction of the new K-regulations. For small businesses, there is a possibility to choose between the rule-based K2 and the principal-based K3. It becomes mandatory to apply the K-regulations from 2014. We want with this study understand and explain the significance of the auditor and its recommendations to small businesses in the choice between K2 and K3. Aim: The aim of this study is to describe how the auditor makes recommendations to small businesses in the choice between K2 and K3 and through that create an understanding of what influence the auditor have when it makes recommendations and at the end contribute to the building of models. Formulation of problem: How can we understand and explain the auditor?s recommendations to small businesses in the choice of K2 and K3?Methodology: We have used a qualitative method where we have interview eight auditors.

The overall aim of this study is to gain an understanding of how student?sexperiences influence their perceptions about the use of alcohol during the study years. We focused on various factors that might have an impact on the individual?sperception and alcohol intake. These are: environmental influences such as family, school and friends and their dominant norms, context such as place and time in life and how individual and social identity affects student?sperceptions.

Human Resource Management (HRM) consultants are becoming more common. Simultaneously there is a lack of HRM in small and medium enterprises (SME?s). SME?s states neither to afford, nor have the time to perform HRM in their business.This thesis is a Working Scholarly essay based on qualitative method, based on ten semi- structured interviews.

Inom Business Intelligence har begreppet Self-Service Business Intelligence (Self-Service BI) vuxit fram. Self-Service BI omfattar verktyg vilka möjliggör för slutanvändare att göra analyser och skapa rapporter utan teknisk support. Ett av dessa verktyg är Microsoft PowerPivot.På Transportstyrelsens Järnvägsavdelning finns behov av ett Self-Service BI-verktyg. Vi fick i uppdrag av Sogeti att undersöka om PowerPivot var ett lämpligt verktyg för Transportstyrelsen. Målet med uppsatsen har varit att testa vilka tekniska möjligheter och begränsningar PowerPivot har samt huruvida PowerPivot är användbart för Transportstyrelsen.För att få en djupare förståelse för Self-Service BI har vi kartlagt vilka möjligheter och begränsningar med Self-Service BI-verktyg som finns beskrivna i litteraturen.

Genom en enkätundersökning till konsumenter har vi kommit fram till att det är lägre kostnader, bättre information och bättre täckning som är de optimala faktorerna för 3G-operatörerna att kunna locka till sig fler konsumenter. .

This thesis discusses the dress code during the Pitted Ware culture on the Swedish island of Gotland. Eight Pitted Ware grave-fields have been analyzed; only 74 skeletons have been identified with some sort of ornament that could have been attached to clothes. The grave-fields are rich in finds and in people nearly every age group is present. The analysis has shown that there are clear differences between the genders. The female always has some sort of seal tooth ornament around her waist and thighs.

Bakgrund: Kunders inköpsprocess skiljer sig mellan industriella marknader och konsumentmarknader. När organisationer gör inköp handlar det ofta om stora belopp och komplexa produkter. Relationen mellan det köpande och det säljande företaget brukar vara tätare än vid vanliga konsumentinköp. För att den säljande organisationen ska förstå hurde mest effektivt ska erhålla kunder är det nödvändigt att identifiera de olika faserna i kunders inköpsprocess och undersöka vad som påverkar kundernas beteende vid inköpet. Syfte: Vårt syfte med denna uppsats är att beskriva hur SMHIs kunders beslutsprocess ser ut vid inköp och vilka faktorer som påverkar denna process.

Operational Business Intelligence (OpBI) är en typ av Business Intelligence som används i det operativa arbetet och det röner mer och mer intresse. I samarbete med ett företag har en fallstudie genomförts med syftet att etablera och kontextualisera riktlinjer för att kunna införa en ökad automatiseringsgrad i en OpBI-lösning som används för kreditbedömning av fakturor.Studien har fokuserat på att undersöka vilka faktorer som påverkar finansieringsbolag vid val av automatiseringsgrad, val av parametrar att använda vid kreditbedömning samt val av antalet regler som styr automatiseringen. Inom ramen för fallstudien har en analys av det utvalda systemet utförts och intervjuer gjorts med kreditupplysnings­bolagen som är leverantörer av de externa para­metrarna samt intervjuer med sju finansieringsbolag som använder det utvalda systemet.Fall­studien har resulterat i 19 riktlinjer. Resultatet visar att ju högre volym som hanteras, ju högre tidspress det finns i pro­cessen och ju större tillit som finns för en automatisering, desto högre auto­matiseringsgrad väljs..

Utifrån Canvas analysmodell, hur ser Fantastic Franks E-business ut? Hur är synen på E-business hos en liten nischad fastighetsbyrå?Syftet med denna studie är att analysera Fantastic Franks E-business genom Canvas analysmodell och analysera hur differentiering genom E-business påverkar företagets framgång.Genom intervju med ledningsgruppsrepresentant från Fantastic Frank samt med fastighetsmäklare på Fantastic Frank applicerades företagets affärsmodell på modellen Källor till värdeskapande i E-business företag. Denna metod användes för att undersökningens syfte att se hur Fantastic Frank differentierar sig genom E-business skulle kunna undersökas.Nyckelresurser, nyckelpartnerskap och nyckelaktiviteter är de viktigaste blocken inom Canvas analysmodell för Fantastic Frank, för att de ska kunna erbjuda en värdeproposition och differentiera sig. Andra fastighetsbyråer börjar erbjuda liknande tjänster med bostadsstyling och Fantastic Frank bör vidareutveckla sin tjänst. För att skapa värde bör Fantastic Frank utveckla relationer med kunder som köpt eller sålt bostad genom gemensamma intressen inom inredning/design.

AbstractSeveral of researchers have reflected that the school ought to be developed to a learning organization. A method as proceed from such a perspective and should be able to match a local child- and educations administration is problembased school development. To investigate in which ways a child- and educations administration prosecute a problem based learning inside the organization a case study was used as research strategy. The question this report gives answer to is:In what/which way works a child- and educations administration in a rural district with a method to fulfil a problembased learning.To collect empiric data a canvassing inquiry was accomplished among the child- and educations administrations group of management. According to the research result it can declares that there are good conditions for the organization to prosecute problem based school development, but there is yet a great deal to do before it´s can be said totally fulfilled.

The purpose of this essay is to investigate the subject field of male vegans and masculinities through empirical method interviews and narrative analysis. The starting-point for this essay is animal ethics, feminist ethic vegetarianism and theories that suggest that eating meat is one part of the social construction of masculinities. The problem formulation is such as follows:How do male vegans construct masculinity? In an attempt to answer such a question there are three problem formulations:What do male vegans think about the connection between manhood and eating meat?How do male vegans relate to the norms in society?What do male vegans think of stereotype conceptions about vegans?I will come to the conclusion that male vegans think that eating meat, as well as drinking beer, is one part of the social construction of masculinities. Male vegans are aware of norms in the surroundings and the strong attachment of meat normativity in the western culture.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

This study is based on three focus group interviews with minors living in Örnsköldsviks municipality. The aim is to investigate what minor individuals want to gain more influence in that concerns their citizenship rights. It also aims to investigate what obstacles there is in their surroundings that prevent them from influencing it. I have conducted semi-structured interviews with the focus groups. The theoretical framework consist of T.H Marshalls theories about citizenship, with the division of civil, political and social rights.