No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.

The aim of this study was to examine how the political party Sweden Democrats is represented in two Swedish newspapers. The study included a national newspaper and a local newspaper, Aftonbladet and Blekinge Läns Tidning. We studied 35 articles from both papers, from 2005 and from 2009. We analyzed the texts using the linguist Norman Faircloughs (1995) method for discourse analysis. Based on his theories, we created our own model to examine the texts. Our model primarily focused on representation. The study was conducted at a time when Sweden Democrats was given much support in opinion polls and knocked on the door to the Swedish Parliament. The study showed that Sweden Democrats in both newspapers, primarily by descriptions, the choice of interviewees, etc., often are represented as racists.

The author has, with the help of AK Consultancy Indoor Air AB, formed a series of questions regarding moisture problems in buildings and how these are handled in extreme climates with high temperatures and a high relative humidity. Furthermore to analyse and indentify key material that makes a construction safe against moisture problems. Ventilation, AC and the choice of materials have in a later stage of the thesis been investigated to enhance the knowledge of moisture protection. The research for this report includes measurements on existing buildings, calculation models on the building envelope for analyses and the ingoing materials of the envelope. The health aspect of moisture problems related to ?sick building syndrome? has been included and interviews have been conducted to gather relevant information.A study of the American system, ASHRAE, American Society of Heating, Refrigeration and Air Conditioning Engineers and the standards used in Singapore has been made to highlight the difference.

Influences from military theory are a part of the development of military doctrines. This thesis has, by using a method with three different dichotomies, traced and classified influences from William S Lind?s theories regarding manoeuvre warfare in the Swedish military doctrine, for land operations. The purpose has been to discuss the connection between military theory and how the Swedish doctrine for land operations (DMarkO) has been formulated. It has also been to show what this influence depends on and what consequences it will present.The examination has shown that William S.

The comprehensive goal in this study was to examine important factors in an introduction of a new machine team. The aim was to identify what elements should be part of an introduction program for new machine team. The examination was done together with Stora Enso Skog. A new machine team and their supervisors where analyzed during a six month period. The evaluation was done with open interviews of the team members and their supervisors. The main question was what should be included in an introduction program to develop a successful machine team as effective as possible? Interviews of the new team and analyses gave good indications how the procedure should be done.

The Swedish alcohol policy has by tradition a restrictive composition, with high taxes and the Swedish Alcohol Retailing Monopoly as important elements. The Moderate Party has been powerful critics of the alcohol policy and has advocated a reformation. However, today the Moderate Party seems to have changed the attitude towards the alcohol policy and it even supports the Swedish initiative to create cooperation about alcohol matters at the EU level.This thesis examines why the Moderate Party has changed its attitude towards the restrictive alcohol policy. Three aspects have been considered: the rise of a European public policy, strategic choice, and the influence of the political environment. The paper discusses the problem from a strategic perspective, which means that the political change is viewed as a result of strategic considerations.The party has indeed been affected by all of the three aspects, although to different extent.

The purpose of this study is to develop and practically evaluate a new approach for the introduction of changes in internal and external processes in a customer front, but with the aim of maintaining or increasing customer perceived quality during insertion. A working model has been developed and is used in a qualitative research in the form of a case study carried out in a customer front, on a customer group in Telia's mobile customer service in Sweden. There is currently little research that has studied the implementation phase.The results of the study show that the designed working model works satisfactorily, but also that it can be developed more. Employees are satisfied and the sale was a positive boost, however, declined the customer experience a little bit. Employees raises questions as leader behavior, confidence in the group ahead, everyone's different circumstances and desire for the individual choice.The biggest challenge for future leaders will be to manage and lead continuous change.

The objective of this Bachelor?s thesis is to investigate how the public library in Luleå has set about implementing an alternative classification system for its children's books section and to explore why this was done. We wanted to investigate both how they have adapted the new system to the children's own way of seeking information and the library personnel's experience of using the new shelving system. We have done seven interviews to answer these questions and our choice of literature is intended to put the process of change into a wider context. The answers show that the library was dissatisfied with the former system and have instead expressed a desire to shift the focus of their classification system to their users.

This paper is about employees' opinion towards libraries. The target group consists of employees at industrial research institutes in Sweden. Libraries offer several more services today than they have done before. I think many people do not recognise all of them and I also think the knowledge and the opinion about libraries have to do with use of them. Since I am curious about if this is true or not the purpose of this essay is to find out, through an attitude research, the employees', at industrial research institutes, opinion about library service.

This comparative linguistic textstudy focuses on the relationship between a newspapers own outspoken political standpoint and it´s ambition of being an unbiased provider of objective information. This connection becomes particulary interestering in times of election when a newspapers role as provider of information is of great importance for the citizens. When a newspaper reports an event to the public, the reporter always has to choose from a small selection of possible linguistic forms when representing the story. Through linguistic analysis of these forms we can see that the final choice is often not a complete arbitrary one. We compared two daily newspapers, Dagens Nyheter and Dala-Demokraten, that stod on opposite sides in the Swedish EMU-elections 2003.

The assignment given to us by NCC was to compose a degree project based on ground excavations for power cables. The aim of the study was to examine suitable excavation methods depending on different possible terrain conditions. The amount of previously written material within this subject is nearly non- existent and therefore there is a genuine interest by the NCC to receive a compilation of different production methods. The greater part of this study is based upon interviews with several companies active within this area of expertise. The technique of placing the electricity grid beneath ground for safety is today getting more and more common.

Den allt hårdare konkurrensen på marknaden gör att det blir alltviktigare för mindre tjänsteföretag att utvärdera sitt val avproduktkalkyl.Syftet med denna uppsats är att undersöka El- Företaget AB:sproduktkalkylering samt ge förslag till eventuella förbättringar genomatt jämföra med befintliga och lämpliga produktkalkyler.Resultatet i denna undersökning visar att påläggskalkylen är den mestlämpade kalkylmetoden för El- Företaget AB. Företaget använder sig avdenna modell idag men i slutsatsen har vi konstaterat att det krävsförbättringar. Dessa förändringar bör genomföras för att företaget iframtiden ska kunna jämföra och kontrollera sina kostnader på ettbättre sätt.Because of the competition on the current service market it is moreimportant to minor service companies to evaluate there choice ofproduct calculation.The purpose is to examine El- Företaget Ab:s product calculation andsuggest possible improvements by comparing with existing andappropriate product calculating- methods.The result in this survey shows that absorption costing method is themost suitable one to use by El- Företaget AB. The company uses thismodel today but through the conclusion we have worked outimprovements. These changes will be made to compare and controltheir cost in a better way in the future..

The aim of this study was to determine which type of fluid to use in trauma care to improve patient survival. The method used was a systematic review, where a total of 18 studies were reviewed and 13 included in the results. The inclusion criteria used in this study were Randomized controlled trial, or studies relevant for the purpose, written in English and published during the last ten years. The studies were identified in the PubMed data base. The results showed that in trauma with hypovolaemia, colloid infusion has a better effect than infusion of crystalloid fluid on blood pressure and colloid infusion reduced the body's cascade systems in a beneficial way. Colloid infusion administered to head injury patients lowered their intracranial pressure more than crystalloid infusion.

En majoritet av alla barn går i förskola. Vissa föräldrar väljer dock en annan lösning och stannar hemma en längre tid med sina barn.Syftet med denna studie är att undersöka vilka reaktioner från omgivningen de föräldrar som stannar hemma med sina barn längre tid än normen fått.Frågeställningen är:? Vad gjorde att hemmaföräldern fattade beslutet om att stanna hemma längre än två år?? Vad innebär det för hemmaföräldern att bryta mot samhällets norm?? Hur ser hemmaföräldern på jämställdhet inom familjen?? Hur ser de på att deras ekonomiska medel och konsumtion påverkas av att arbeta mindre? Uppsatsen har en kvalitativ ansats med tre djupintervjuer samt surveyundersökning. Resultatet visade på skiftande reaktioner från omgivningen bland annat beroende på hur jämställt man fördelat hemmatiden mellan mamman och pappan samt hur gammalt barnet är. Vissa fattade beslutet att vänta med förskola genom att använda sig av rational choice teorin där man väger för- och nackdelar mot varandra medan andra utgick mer från sin magkänsla..

My purpose in this essay has been to gain an understanding of why we treat children differently and analyse the underlying causes. The method of choice was to reflect on some significant events that occurred at my preschool and to use relevant literature as a basis for analysing these events. Society is constantly changing and my focus has been on what happens to the children at preschool if we are not sensitive to this development. There is a need to highlight the underlying social and human values, in order to ensure that children are treated on equal terms. As educators we need to understand the impact of our lack of legal knowledge for children in the development of their understanding of their rights and obligations in a democratic society.