The purpose of this study is to compare students (both male and female), from the Linnaeus University in Kalmar, about their perceptions with a particular focus on identity and self-esteem. In regards to the current societal problem concerning obesity and beauty ideals, this paper aimed to study the student?s opinions concerning health and diets in order to fully answer the purpose of the study. The theory used in this paper is in particular regards to identity and self-esteem. In order to answer the study questions, a qualitative approach was conducted in the form of various focus groups.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

The aim of this qualitative study was to examine and understand how teachers see and handle the signs of child poverty within a classroom context. The paper is based on an interview study involving 8 teachers in 2 Swedish schools for children between the ages of 6 to 12 years old. Poverty is a complex word and there are many definitions of it. What do teachers interpret as signs of child poverty in the school context? How do they act when they think it?s necessary to protect a child from being affected by it, and how can we understand their choice of action with the help of action theory? We discovered that the teachers notice different things as signs of child poverty, and they all react in both different and similar ways.

The chief aim of this study is to investigate the impact of context on written peer response. A second aim is to explore students? attitudes towards peer response. The investigation has taken place at an upper secondary school in the south-east of Sweden, involving 20 students in grade 2 and 3 in the course Swedish C. The investigation is based on the students? comments on their peers? speech drafts and six qualitative interviews.

Syftet med vår undersökning var att ta reda på hur några lärares kunskaper, erfarenheter, uppfattningar och deras egna sätt att lösa uppgifter påverkar deras val av arbetsmetod i klassrummet. Vi intervjuade lärare med olika bakgrunder och metoden vi använde för att komma fram till vårt resultat var kvalitativa intervjuer. Resultatet visade att lärarna i undersökningen vill arbeta undersökande för att skapa relationell förståelse hos eleverna men klarar inte alltid av det då de själva saknar tillräckliga ämneskunskaper för detta. Utifrån resultatet kunde vi dra slutsatsen att lärarnas ämneskunskaper är avgörande för vilka arbetsmetoder de använder även om arbetsmetoderna inte stämmer överens med deras uppfattningar om hur god matematikundervisning bör vara..

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.

The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.

The purpose of this report is to examine various roof structures that can operate in a warehouse with large spans. The building that is examined in the report is currently under construction, and the roof construction has already been selected. The selected roof system will therefore be compared with some other structures and materials that have been possible. The report will evaluate three different frame materials, two insulating barriers and two overlaying materials. Another important part in major construction projects is the roof safety.

The aim of this study was to get a survey and a deeper understanding of students? choice of language at upper secondary school, as well as their attitude and motivation to the German language. The rapports of diminished interests in studying languages at upper secondary school raised our interest in how to go against this and motivate students to actually choose to study a language. The study parted from a student perspective with focus on learning, attitude and motivation. A quantitative study with 168 pupils from 11 secondary schools in Halmstad as well as short interviews with their teachers have been used and analysed.Our study showed that students are not particular interested in German.

This paper deals with the question of why companies choose to go on trade fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their choice of attending the fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in fairs and many feel compelled to contribute to not be forgotten in the market.

The outset of this thesis is to raise questions on how we design for the mobile context and the capabilities of smartphones. Not only the presentation but also the use of input and interaction between a service and a user.This work evolves around sign up forms and answers the question: How does the sign up process affect the holistic perspective of a digital service regarding usability and user experience? This thesis consists of a case studies, and design experiments conducted on Twitter, Instagram and Randos sign up processes to explore if and how the usability, and the user experience could be affected and im- proved.This concluded some important aspects to be considered when designing sign up forms for a digital service.The usability, and the user experience is not only affected by user interaction, and the choice of input method but it?s also affected by which data the service is requesting, and more important; if that data is motivated to request by the service..

Denna studie frågar efter, vad det är som påverkar elevers val av gymnasieskola i Stockholmstrakten. Ansatsen är empirisk och enkäter har samlats in av 276 elever i åtta skolor och tolv klasser. De tillfrågade har fått svara på fjorton frågor om hur pass viktigt eller oviktigt de tycker att: föräldrar, kompisar, utbildning, skola med mera, har varit i samband med deras gymnasieval. Beskeden varierar, men likartade tendenser går ofta att utläsa, där exempelvis elevers bakgrund eller intressen sammanfaller. Svaret som ges är beroende av elevens förutsättningar inför valet, d v s betyget, närheten, det geografiska läget, ryktet, utbildningen, skolan, miljön, lärarna, föräldrarna, studie- och yrkesvägledaren och socialisationen med mera.

In this thesis I am going to study how women experience working in a male-dominated occupation and how men experience working in a female-dominated occupation. I have chosen a qualitative method, interviewing four women and four men. By using this method I have gained a deeper understanding of what it is like having a non-traditional occupation. In the background I have looked into the unequal distribution of power between the sexes as well as the entrance of women on the labour-market, where the law of equality has had a major impact on the strive towards a more equal distribution according to sex. The theoretical part includes different theories where gender is focused, both when it comes to the biological differences as well as the segregation of sexes that prevails in society and here socialization heavily influences the choice of a vocation.

AbstractThe purpose of our study was to get a deeper understanding and a better knowledge about the study situation students with disabilities experience at the University of Kristianstad. Our choice was to focus on their experience of the supporting measures, the accessibility and how they felt they were met by both students and teachers. It was a qualitative study and it was based on interviews with eight students with disabilities at the University in Kristianstad. In the study we have used the theoretical concept of empowerment as an analysis tool. The different kinds of support the students with disabilities were using were in common described as positive and the students thought that the supporting measures helped them getting more independent.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.