Problem: Sveriges mikroföretag står för en företagskategori som tidigare har fått mindre uppmärksamhet. Denna grupp av företag har speciella förutsättningar för marknadsföring, exempelvis tid och pengar, vilket kan begränsa deras möjligheter att nå ut till kunden. Syfte: Uppsatsens syfte är att undersöka hur familjeägda mikroföretag inom turismbranschen, i södra Sverige, arbetar med marknadsföring. Metod: Vårt tillvägagångssätt under denna uppsats är två kvalitativa metoder där vårt empiriska material består av intervjuer samt observationer. De teoretiska utgångspunkterna i denna uppsats har huvudsakligen varit den utökade marknadsföringsmixen, som har kombinerats med modellen mål med relationsmarknadsföring.

Vi har i vår uppsats funnit att den verkliga situationen för ett destinationsutvecklingsorgan som är i ett initialt skede av en eventsatsning är komplexare än vad den normativa teorin beskriver. Vår fallstudie påvisar tydligt att destinationsutvecklingsorgan inte alltid har strategier, mål och visioner för destinationsutveckling eller för hur de ska gå till väga i ett eventbeslut. Våra resultat tyder på att de som inte har några strategier som kan ligga till grund för sådana beslut styrs av irrationella ad hoc-beslut. För Region Skåne anser vi att det var ?Chansen? som var det primära motivet till att satsa på America?s Cup.

Purpose: The purpose of this thesis is to investigate to what a few preschool teachers and mother-tongue teachers consider the influence mother-tongue training has on children. The thesis also looks into how these teachers cooperate and view about the mother-tongue training organization structure and what support mother-tongue teachers get in the concerned preschools. More specifically:What influences do three preschool teachers and three mother-tongue teachers consider that mother-tongue training has on the development of the children?Which support do the three mother-tongue teachers receive from the preschool principals and other preschool pedagogues in their work? - Is there any cooperation between them?In what way do the three preschool teachers and the three mother-tongue teachers think that the mother-tongue training organization structure affect the children?s status in the group?Method: In order to achieve a deeper understanding of the context, a qualitative method based on interviews and observations was employed and relied upon. Three preschool teachers and three mother-tongue teachers from two different preschools in the same municipality were interviewed to acquire answers to the questions concerned.Result: The result of this enquiry shows a direct and explicit comprehension that mother-tongue is immensely important for children?s development.

Every year 300 children in Sweden are diagnosed with cancer, but through research and successful clinical work 70 % of the children survive their cancer. Aim: To illuminate nursing care of children with cancer. Method: The study was carried out as a general literature study through systematic review and analyse of 18 scientific articles. Result: The analysis resulted in five themes: Support, play as a psychological assistance, alternatives to alleviation of pain, nutrition and relieving symptoms of fatigue.Conclusion: It is important that the nurse has knowledge about the children and their family?s experiences when dealing with a cancer illness to provide the children with adequate care.

Syfte: Syftet med denna uppsats är att undersöka hur bilden av Dalarna förmedlas genom internet och massmedia.Frågställning: Hur ser Dalarnas platsmarknadsföring ut via Visit Dalarna? Hur förmedlar kommunikationsföretaget VisitSweden bilden av Dalarna till omvärlden? Hur förmedlas bilden av Dalarna i massmedia?Metod: För att svar kopplade till frågeställningen har en text- och bildanalys använts där icke sannolikhetsurval har legat till grund. Vidare har forskaren valt att använda hermeneutiken som förklaras som läran av tolkning. Studien är skriven utifrån en induktiv ansats där en kvalitativ metod används.Resultat: Efter att ha analyserat insamlad data blev slutsatsen att Dalarna har en platsmarknadsföring som stämmer överens mellan olika kanaler. Dessa kanaler förmedlar Dalarnas identitet med hjälp av texter och bilder.

Bakgrund:Anknytning är en relation som bildas mellan barn och föräldrar. Anknytningen handlar om ett samspel mellan barnets behov av att få omvårdnad och förälderns vilja och förmåga att ge omvårdnad. Hur anknytningen mellan barnet och föräldern utvecklas har visats betydande för barnets vidare utveckling och mognad både intellektuellt och känslomässigt. Bland barn som inte utvecklar en trygg anknytning till sina föräldrar är det vanligare med psykisk ohälsa, hyperaktivitetssyndrom, uppmärksamhetsstörning och sociala problem. Alla föräldrar som har barn mellan 0-6 år erbjuds generellt stöd i sitt föräldraskap inom barnhälsovården.

This two years master´s thesis examines how books and literature can strengthen the contact between imprisoned fathers and their children, and the connection between the treatment of offenders and education in Sweden. The methods used are interviews and textual analysis. The theoretical starting points are influenced by Bernt Gustavssons works concerning the concept of education (the Swedish term ?bildning?) and Foucaults thoughts on the subject of power and its relation to knowledge and resistance.Through history many attempts have been made to ?cure? those who commit criminal acts by educating them, at first to enable them to get employed after serving their sentence, the education thus being for the greater good of the society in general, but since the 1940?s the aim has shifted towards education for the individuals own personal development and readjustment to society.The findings indicate that the service provided to prisons by public libraries play an important role for the inmates, as a source of books for amusement and diversion as well as providing the means for education. This thesis examines four reading programmes in prison, in order to establish their place in the tradition of education within the Swedish penal system.

Clearcutting systems have been the dominating silvicultural approach during the last decades in the Nordic countries. While economically rational, it is also leading to a trivialisation of the flora and fauna, and may result in negative reactions of people in urban settings. As a consequence of this, and a more diversified view on which goods and services forests should deliver, there is an increasing interest in broadening the range of silvicultural methods that are used. The term continuous cover forestry (CCF) represents a suite of methods that have gained increasing interest in the Nordic countries. In CCF a considerable amount of the trees are left after harvest to favour values that require a continuity of tree-covered areas. There are thus hopes that this method will meet the needs for maintaining biodiversity and satisfy social and cultural values.

Problembeskrivning: Allt fler människor åker till olika resmål med målet att lära sig något. Det finns ett problem i den nya trenden då företagen måste vara medvetna om den kritiska hanteringen av balansen mellan nytta och nöje i utformningen av tjänsten. Syfte: Syftet med denna uppsats är att undersöka hur företag inom utbildningsturism frambringar värdeskapande upplevelser. Frågeställningar: På vilket sätt medverkar kunderna i upplevelsen? Hur skapas tjänsternas värde? Hur förhåller sig företagen till nytta och nöje i sitt tjänstekoncept? Metod: Vi använder oss av metoderna kvalitativ intervjuer och textanalys i form av en innehållsanalys.

Abstract:Objective: This study aimed at describing the health concept in the Swedish follow up programme for cerebral palsy (CPUP), with main focus on how aspects of participation is expressed in the agenda of the programme. Design: Document analysis: The home-page of CPUP was searched for three types of written material; references to the nature and aim of the programme, protocols used for data collection and abstracts from articles and reports on the list of publications. Within these all expressions of health, with bio-psycho-social understanding of the concept, were extracted and condensed with manifest content analysis. The meaning units obtained were linked to the International Classification of Function, Disability and Health ? Child/Youth (ICF-CY).

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.

It is common today that many children in Sweden  grow up in families that speak two or several languages. Language and identity building is connected to each other. So is also Languages and learning (Becknert m. fl. 2008:13).

The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of social media look like? How iscommunicating in social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofsocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of social media, I haveinterviewed representatives from a number of organisations andstudied their communication.

This essay examines the debate that arose in connection to the sale of Carl Larsson?s monumental painting Midvinterblot in 1987. My main purpose is to examine which meanings the debaters ascribed Midvinterblot and in which way the debate influenced the paintings significance as cultural heritage. I will therefore argue that the debate initiated a renegotitation of the paintings meaning as cultural heritage. In the debate the debaters emphasized the National Museum?s responsibility over cultural heritage, Midvinterblots aestethic, the paintings economic value and its national implications.

In many of the world's countries, there is a national organization responsible for marketingthat country as a tourist destination. Through their offices, these organizations work towardsthe creation of effective strategies and a deeper understanding of local markets. Usingqualitative methods such as interviews, observations, and thematic analysis, we managed toinvestigate how the Czech and the German national tourist offices operate, and whatstrategies they are implementing to increase the volume of tourism. The study focused on theanalysis and comparison of the organizations' goals and communication channels.The results show that the investigated tourist boards operate in a similar manner with smalldifferences concerning choice of strategies and communication channels. These discrepanciescan be partly explained by differences in the organization's ownership forms and theconsequences that follow that fact.