Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

This master thesis deals with the looting and destruction of the Iraqi cultural heritage in the wake of the U.S. invasion of Iraq in April 2003. My ambition is to analyse the narratives conveyed by journalists and intellectuals to see which truths that were established. Using discourse analysis methods, my aim is not to find an objective truth in the matter at hand, but rather to se which truths the writers put into view regarding the question of liability and the seriousness of the looting and destruction. This paper further discusses these truths from the perspectives of imperialism and of Edward Saids thoughts about Orientalism.

The ambition to involve younger people in future planning processes in order to get full participation of all groups in the society requires a deep and well-planned dialogue. Although, participation not always means inclusion. The purpose of this study was to analyze how the younger generation in the society is included in the future work. This is based on a case study of the developmental work in the municipality of Skellefteå.Questions that were answered were how the municipality has made the participation possible? To what extent has the younger generation been involved? How did this group experience their participation? The methodology consisted of mixed methods that include observations, surveys to the session leaders and to the participants in the dialogue and three interviews with two participants and one municipal civil servant.The result showed that the open information didn´t reach the younger generation to the open dialogues although the dialogue design gave good conditions for participation.

ABSTRACTThe purpose of the study was to examine, from the point of view of former research findings, what impact physical activity had on learning. I chose to make an explorative/inductive research, to get as much knowledge as possible from the studied presentation of problem, not to limit myself to a specific research theory. The result proved, that school personal and student experienced many positive effects from daily physical activities. The pupils were more pleased. There was more piece and quiet in the classroom.

This study is about organizing major sporting events. Sporting events? numerous positive outcomes for the hosting region has resulted in a growing number and size of sporting events globally. The aim of this study was therefore to provide further knowledge about how organizations in major sport events practically and strategically operate and how processes related to organization and leadership can contribute to the success of the event. The study focuses the context of a Swedish national multi-sport event hosted and held by three different cities, three different years.

My study was conducted to provide a deeper understanding of the identity of employee soldiers in the armed forces and their experience of their role in the military context. To describe and identify the soldier's identity formation, values and norms working in group processes are taken into account. As the individual identifies her or himself whit the group, the various phenomena as hostility to other military groups arise. The individuals weld together with other group members to form strong normative relationships within the group. Through a qualitative research approach eight soldiers in a regiment in western Sweden were interviewed, four of them were group executives or deputy group leaders and others were ordinary soldiers.

The purpose of this study was to see how Luke depicted the Roman Empire and in particularits people through his gospel. Around the time of the gospels? composition, 70-80 A.D., tensions were high between the Jewish people and their Roman occupants. However, it was during this period of high tension that a small group of Jews distinguished themselves not only by claiming that the promised savior, the Messiah, had arrived but also by including non-Jewish members into their ranks. The stated question is how this group of Christians reasoned both among themselves but also with their surroundings.

This is a qualitative study with a reflexive approach. The aim of this masters thesis is to describe how the internal information is managed in Borås Theatre and Borås Public Library related to the internal flow of information within the organisations according to descriptions of different units, staff and work tasks. Ten qualitative semi-structured interviews with employees at the Theatre and the Library have been conducted. The organisations have been studied separately. The interviews are presented according to six categories presented in the theory chapter as a result of the study.

The purpose of this thesis is to investigate how structural changes are depicted as well as formally brought about in the documents of rule and regulation of Uppsala University and Uppsala University Library the years 1999?2013. Beside the documents of rule and regulation, also documents that is commenting on (or in other ways relates to) these are investigated. The study is based both in organizational theory and modern rhetorical theory. The results show that the University to a certain extent gained an increased possibility to micromanage the library?s working routines during the time span covered and the study traces the consequences this had on the library organization and reactions it evoked among the leaders and representatives of the library staffThis raised a debate between representatives from the University library and its mother organization, the University, regarding at which level in the whole organization decisions regarding the library?s forms of funding and everyday praxis.

The DISA method is a universal program developed for teenage girls to prevent depression. The program includes cognitive behavioral techniques are suppose to change negative pattern of thinking, give practice of communication, strategies of problem solution and exercises to strengthen the social network. The purpose of this study is to find out how a group of teenage boys were affected by the DISA program and what factors that may have impacted the outcome. Material from three different studies have been used, a quantitative study in terms of data from self-assessment form CES-D, materials from two semi-structured focus group interviews with the boys and material from a questionnaire filled out by the boys on two occasions during the DISA method. The result of the CES-D indicates that the boys had less depressive symptoms after the final group meeting compared to the first group meeting and also a year later. Analysis of the material from focus group interviews and questionnaire have been made from a communication theory and systems theory perspective and indicate a shift to greater cohesion in the group and demonstrates that communication between the boy-group and group leaders had importance for the outcome.

The purpose of this study has been to examine what it is in the situation that affects which leadership that is applied on the members of the organization. Our questions that we have explored were; What is it in the situation that influences the leadership applied on an individual or staff group? What similarities and differences have emerged by Hersey and Blanchards situational leadership model?Further, we used qualitative semi-structured interviews at the interview procedures with three managers and three employees. Hersey and Blanchards situational leadership model and Goffmans theory in the book "The presentation of self in everyday life" have been used as a foundation and inspiration in this study.We have found that circumstances like the size of the staff group along with the organizations financials and the resources affect the leadership behavior and how well it is matched with the employees. The function of the leaders position in the context, and the purpose of the situation influences how the leadership is formed.

The aim of the study was to look at a particular work group of housing supporters, whomhave implemented two special working methods in their work. The methods have been implemented by two of the housing supporters that also have special education in the methodsSOC (Sense of Coherence) and solution focused brief therapy. The study is based on anethnographic observation and analysis of documents that are used in the implementation. To analyse the information that was given at the observation and in the document I´ve used a theory which illustrates the significance of developing professions so their knowledge become legitimate. I´ve also used a theory that illustrates the importance of implementation and how it´s done at its best.

This bachelor?s degree thesis was conducted in mechanical engineering at Halmstad University during spring semester 2010 in close collaboration with the company Gremo AB, located in Ätran, Sweden. Gremo AB produces, developes and sales forest machines in both Sweden and on the international market.Gremo AB belongs to one of the market leaders in forest industry, especially with their forwarder. In order to become a market leader even with their harvester, the company decided to change the harvester to have a swivel and a leveling driver cabin.The aim with this bachelor?s degree thesis was to develop a design concept for the harvester driver cabin, which Gremo AB can apply on the new harvester.

The function of traditional leaders in the modern states of Africa has been under debate for decades. The dominant research discourse suggests that these institutions should be integrated into the state in order to minimize the amount of parallel political spheres, since the latters are considered to affect state legitimacy negatively. But are the states in a situation where they need to compete with the traditional institutions in order to gain more legitimacy? If so, is the struggle for legitimacy a zero-sum game where there can only be one winner? Or is it possible for these institutions to co-exist or even benefit from each other? The aim of this bachelor?s thesis is to research if, and to what extent, African citizens? confidence in traditional institutions has an effect on state legitimacy. This has been done by statistically analyzing the data from the latest completed round of the Afrobarometer survey, a study that has been conducted in 20 different countries across West- and Northeast Africa.

In Sweden approximately ten percent of all children grows up in a family where at least one parent is having an alcohol related addiction. Since 1998 the development of group activities for children in this situation has been immense. The aim of group activities is to break the child's isolation and make them feel that they are not lonely in their experiences, give them knowledge about addiction and relive the pressure of guilt and responsibility.In a comparative study we examined studied how two different group activity models one with the conception of illness and one without, use the children's network to support the group process. The aim was also to find each models definition of the "normal family", since we understood the groupactivity as a part in the normalization process. We reached our aim through interviews with group leaders and by literature studies.