It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

As trucks are getting more and more advanced, information about their weight has become a key factor for controlling them in a more fuel efficient and safe manner. Knowing the mass of a heavy duty vehicle in real time has been a difficult challenge for the truck manufacturers. With the processing power for electronic control units in trucks steadily increasing, more advanced algorithms for calculating the mass has been developed, but at the moment there still is a wish for better performance.Since there is a lack of good information regarding the external forces acting on the vehicle, forces that depends on the slope of the road, foundation of the road and the wind, the methods have to be able to disregard these. Such an approach, based on an indirect least square solution, has been evaluated in this thesis. The results have been promising and based on these a recommendation about further evaluation has been made..

The purpose of this study is to compare social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with social media and crisis communications work from each business has been interviewed. The interviews have been transcribed and analyzed to discover the opinions and reasoning about how businesses work with proactive crisis communication and the role they give social media. The interviews were analyzed based on selected theories and previous research in strategic crisis communications, where issues management and crisis communication plans have a significant role. Also research on the pros and cons of social media and crisis communications channels have been used.

Internet når idag över 8 miljoner människor i Sverige och är en naturlig del av vardagen för många. För företag betyder detta en viktig marknadsföringskanal som inte bör underskattas. Genom att kommunicera med målgruppen via plattformer såsom sociala nätverk, bloggar och mikrobloggar kan företag erbjuda mervärde och bygga relationer online. Genom att utnyttja rätt marknadsföringskanal kan onlinemarknadsföring undvika att uppfattas som påträngande för konsumenten och istället inspirera på ett hjälpfullt sätt.Syftet med studien är att med en kartläggning av fast-fashionkonsumenters nätbeteende och attityder fastställa hur modeföretaget Gina Tricot som har flera försäljningskanaler kan öka besöksfrekvensen till den virtuella butiken genom marknadsföring online. Uppsatsen har en kvalitativ ansats med en fallstudiedesign.

Summary Title: How to make decisions on software based servicedevelopment in the mobile handset industry.?The Rapid Model for Holistic Application Evaluation Authors: Per-Inge AnderssonPatrik Dreveborn Tutors: Björn Regnell, Department of Computer Science,Lund UniversityRobert Wenglén, School of Economics and Management,Lund University Problem formulation: Academically the questions of finding out what constitutes a sound decision base and finding out how to handle the issue of a holistic approach must be addressed in order to make a well balanced and relevant decision model. The core question is which decision criteria to include and which drivers are important in estimating the status of the criteria? Practically to provide Sony Ericsson with a formalized evaluation process for decisions on software development that is transparent, objective and challengeable. Purpose: Academically to contribute to the field of decision making research by elaborating on how to make a holistic, rapid and rational decision model.

In this thesis a rural network in Norrbotten, Sweden, has been to designed and planned with the purpose of improving distribution reliability by exchanging existing overhead lines with underground cables. General network design considerations are discussed as well as the ones for the specific low voltage grid. During the design phase the maximum power of domestic consumers has been estimated using Velander?s method. Currents, voltage drop and impedance of the network have been calculated and fuse operation and selectivity has been considered.

This study is an attempt to shed light on the importance of fiction as a bridge between different cultures and traditions. The objective of this essay is threefold. First it explores the potentiality of fiction as a communication channel between different cultures, societies and social groups. Secondly, it studies the availability of foreign fiction in Swedish language. And thirdly it tries to approach and analyze the structures and mechanisms behind that availability.

 Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook.In my bachelor?s thesis I have studied how three government authority and one municipality uses or don?t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face.I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook..

Detta examensarbete utröner möjligheten att aktivt släcka ut en amplitudstark frekvensmodulerad sinussignal digitalt. Detta skall göras utan förkunskap om signalen gällande fas, frekvens eller amplitud. Eventuellt övriga, men betydligt svagare, sinussignaler i den analoga signalen skall inte påverkas nämnvärt av utsläckningen. För att lösa problemet har olika teorier för att lösa delproblemen med att mäta amplitud, fas och frekvens studerats varefter en lämplig kombination valts för implementering i en FPGA. Prestandan som uppmätts har jämförts med vad som teoretiskt är möjligt och vi konstaterar att metoden löser problemet på ett adekvat sätt men är i behov av en del förbättringar som diskuteras i slutet..

SammanfattningSyfte och frågeställningar: Syftet med denna studie var att a) undersöka om motionärer med Achilles tendinopati (AT) i mittportionen har nedsatt dorsalflexion i första metatarso-  falangealleden (MTP 1-leden) på affekterad sida jämfört med frisk b) undersöka om det finns sidoskillnader i naviculare position samt c) undersöka vilken metod - goniometermätning (GM) eller visuell estimation (VE) - som är att föredra vid mätning av dorsalflexionen i MTP 1-leden. Frågeställningarna var följande: Hur förhåller det sig med skillnaden för dorsalflexion i MTP 1-leden då affekterad sida jämförs med frisk hos motionärer med AT? Hur förhåller det sig med sidoskillnaden för fotvalvets höjd ? Hur förhåller det sig med sidoskillnaden för den vertikala rörligheten i mellanfoten? Hur förhåller det sig med mätvärdet för dorsalflexion i MTP 1-leden då affekterad sida jämförs med frisk vid användandet av respektive mätmetod (GM och VE)? Hur förhåller det sig med den samtidiga validiteten mellan VE och GM vid mätning av dorsalflexionen i MTP 1-leden?Metod: 28 patienter med unilateral AT (medelålder 39 år, symtomtid median 12 veckor), rekryterades konsekutivt. Patienterna diagnosticerades kliniskt, nedre extremitet screenades för rörelseinskränkningar i sagittalplanet, naviculares höjd (NH) mättes i två positioner och naviculare drop (ND) beräknades. MTP 1-leden fotograferades tre gånger i standardiserad mätposition och dorsalflexionen mättes med GM på fotografierna som randomiserats.

Virtual Communities is an increasingly common phenomenon on the Internet. Most of the Virtual Communities are operated and maintained on a non-profit basis with a direction towards entertainment. However, as more state administrated and commercial services become web-based, we believe that the number of Virtual Communities with a community-based or commercial direction will increase in a near future. In this thesis, we describe our participation in, and studies of, a number of Virtual Communities with focus on the IRC-channel ?3dfxsweden?.

Syftet med föreliggande studie var att undersöka hur bra vi är på att bedöma ålder på omaskerade och maskerade ansikten. Syftet var även att undersöka om det fanns systematiska fel som är förknippade med åldersbedömning av maskerade ansikten.Totalt fick 60 försöksdeltagare, samtliga ungdomar, skatta åldern på 60 fotografier av 30 maskerade och 30 omaskerade män.  Fotografierna var indelade i två åldersgrupper, yngre och äldre, och samtliga stimulipersoner förekom i både den maskerade och den omaskerade varianten.Resultaten visade att försöksdeltagarna var bättre på att skatta åldern på omaskerade ansikten än på maskerade. Inga skillnader i systematiska fel fans mellan maskerade och omaskerade ansikten.Bilder av unga ansikten skattades med högre precision än bilder av äldre ansikten..

This thesis? objective is to evaluate the recently proposed Shy (2002) approach of estimating consumer switching costs. We apply Shy?s method for estimating switching costs on the Swedish markets for bank deposits and telecommunications. The evaluation has been achieved by comparing estimated results to economic theories, related empirical studies, and our expectations.

Purpose: To analyze and clarify differences between indie and major labels in the use of and attitude towards the Internet as a marketing and distribution channel.Method: In this study, we use mostly qualitative but also quantitative methods. Representatives from four record labels, two indie and two major labels have been interviewed, and we have also examined the companies? activities on the Internet.Conclusions: This study points to a number of differences between indie and major labels. Indie labels are generally more open to business development and innovation. As for marketing, indie labels make use of web services such as Myspace and Facebook to a greater extent than major labels.

AbstractTitle: Foreign news coverage. Does the media influence the action in international crises? (Utrikesbevakning. Påverkar media agerandet i internationella kriser?)Number of pages: 39Author: Charlotta AndréssonTutor: Professor Lowe HedmanCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala University.Date of submission: 2007-01-03, autumn term of 2006Purpose/AimThe purpose of the essay is partly to examine if foreign news coverage influence the political agenda setting and the incentives of the public?s willingness to give charity for humanitarian crises.