The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

The purpose of this report was to study how the Swedish radio channel Sveriges Radio (SR) website changed over time. What are the differences between various media websites? How many people listen to normal and web-radio and what are the differences between the various services offered on the SR website?Reports from the BBC, Statistics Sweden, Mediavision and the Swedish National Post and Telecom Agency were compared. Several theoreticians have been studied, including Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen and Geoffrey Moore.The method used by the author comprised a systematic mapping of statistics from webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys and reports from RUAB. The data studied have been collected from telephone interviews, postal surveys, internet panels, and from log files.

Denna uppsats undersöker om användandet av stark hjälpinformation kan ge ökad precision i skattningarna i undersökningen Lastbilstrafik ? Inrikes och utrikes trafik med svenska lastbilar som utges av Trafikanalys. Förutom att en ökad precision är önskvärd i sig, kan det också möjliggöra ett minskat urval. Detta innebär i sin tur att uppgiftslämnarbördan minskas.Tre parametrar undersöks: totalt antal körda kilometer, total lastad godsmängd och totalt transportarbete. För dessa finns precisionskravet att för den skattade årstotalen får den relativa osäkerhetsmarginalen vara högst fem procent (den relativa osäkerhetsmarginalen definieras som halva konfidensintervallets längd dividerat med punktskattningen).

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

The purpose of this paper is to see how politicians use Internet communication in their daily work and how they use it to interact with citizens of Vasteras city. To reach my conclusions I used both theoretical methods such as literature studies and qualitative interviews with the towns 11 trustees. Accoarding to this study the politicians saw not only a lot of potentials and advantages in Internet communication but also many difficulties and obstacles. In this case the cons far exceeded the pros. One of the main reason is the bad experiences which caused by rasist attacks/threats made to politicians and also the difficulties in handling of sensitiv documents which was seen as a stress factor.

By applying a segmentation procedure to two different sets of computed tomography scans, two geometrical models of the abdominal aorta, containing one inlet and two outlets have been constructed. One of these depicts a healthy blood vessel while the other displays one afflicted with a Abdominal Aortic Aneurysm. After inputting these geometries into the computational dynamics software FLUENT, six simulations of laminar, stationary flow of a fluid that was assumed to be Newtonian were performed. The mass flow rate across the model outlet boundaries was varied for the different simulations to produce a basis for a parameter analysis study. The segmentation data was also used as input data to a surface description procedure which produced not only the surface itself, but also the first and second directional derivatives in every one of its defining spatial data points.

A third party access to district heating networks has been proposed in Sweden, to increase the competition on the district heating market. Such third party access could create opportunities for the agricultural sector as an energy producer. This study describes the technical, economical and environmental prerequisites for a farmer cluster to build and run a heating plant, fueled with local wood fuel. The heating plant in the described scenario is 8 MW and will supply a village of 1000 houses, and is fueled with wood chips exclusively. Supplying a heating plant with fuel puts high demands on the logistics, since there need to be a continuous flow of fuel. In the scenario, wood residues from felling and thinning is stored in stacks in the forest, and a few times a year chipped and transported to a storage area at the heating plant. In the study, an estimation of the profitability has been made by estimating the cost of the investment, personnel, operating and maintenance costs and costs for the fuel and ash handling.

As we all know Sweden as a country, appears to be homogenus. At the middle of 1960?s the emigrants from ancient Jugslavia came to Sweden as an workforce. At that time it was the majority of the emigrants from ancient Jugoslavia that established their lifes in Sweden. The second period for the emigrants from ancient Jugolsavia was at the biginning of 1990?s because of the civil war in Bosnia and Herzegovina.

Att tidsperceptionen är påverkbar har tidigare påvisats. Studien syftar till att undersöka huruvida tidsperceptionen påverkar fartperceptionen, med hypotesen att när interna taktgivaren går snabbare uppfattas farten som lägre. 28 försöksdeltagare fick under fyra betingelser (Lugn, Stressig, Egen musik och Tyst) utföra tids- och fartestimationer under bilfärd. Inga signifikanta resultat påvisades ifråga om vare sig tidsperceptionen eller dess inverkan på fartperceptionen. Däremot skilde sig prospektiv estimation av medelfart åt beroende på betingelsen.

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the visitors as a group.

The increase in sales of the so called smart phones has meant that there has also been a requirement to determine new applications for which they are suitable. One of the largest platforms for smart phones is Android and the task of this thesis is to develop an application for a company that wishes to create interactive radio for the Internet. In addition to ordinary radio features, the company would like the application to be able to present images and a small web page called Canvas. The overall aim ,of this thesis, is to build a fully functional media player that is compatible with the majority of the commonly used Android based mobile units. To fulfill the overall aim, nine explicit goals were targeted.

In recent centuries the Swedish Tiled Stove has varied in its design with an aesthetic evolutionary history that has not only followed the architectural and artistic ideals but also the taste in stove design. The heat source has varied depending on the regional traditions and where it was located within the country, but the inside of the construction was of a similar five channel system. The purpose of this paper is to study and compare the design of tile matrices made by Emil Petterson with other Swedish stoves. The following questions will be addressed:What characterized the production of a small scale tile stove workroom during the years 1900-50? Which main styles can be described as Emil Pettersson?s ideal while producing his matrices? And finally, is it possible to study the tile stove matrices as objects of historical and cultural significance, and what difficult methodological issues might occur in the doing of it? To answer these questions I will present the results of the documentation of Pettersson?s tile matrices with detailed historical categorizations and schedules. The conclusion shows that Pettersson as a stove builder and -producer was characterized by eclectic ideals and a design shape based on more liberal interpretations of contemporary trends.

Syfte: Studiens syfte var att undersöka samband mellan hur universitetsstudenter skattar sin fysiska aktivitetsnivå och hur de registrerar aktivitetsnivå med hjälp av dagbok samt att se om de kom upp i ACSM (American College of Sport Medicine) och WHO´s (World Health Organisation) rekommendationer.Metod: Studien hade en icke experimentell, deskriptiv och korrelerande design där 26 försökspersoner, två män och 24 kvinnor, rekryterades via anslag. De fick först svara på en enkät och därefter registrera sin aktivitet via en 7-dagars aktivitetsdagbok.Resultat: Studenterna ansåg inte att de hade en stillasittande livsstil och alla deltagare utom en ansåg sig komma upp till ACSM´s rekommendationer av fysisk aktivitet 30 minuter per dag av måttlig intensitet alla dagar i veckan. Trettiofem procent kom inte upp i WHO´s rekommendationer och av dessa överskattade 67% sin fysiska aktivitetsnivå. Sextiofem procent kom inte upp i ACSM´s rekommendationer och av dessa överskattade 94% sin aktivitetsnivå.Konklusion: Studenterna hade en låg fysisk aktivitetsnivå utifrån ACSM´s rekommendationer och majoriteten av de som inte levde upp till WHO och ACSM rekommendationer överskattade sin fysiska aktivitetsnivå. Det krävs dock mer omfattande studier för att dra några generella slutsatser då denna studie hade en skev könsfördelning och ett lågt antal deltagare.Keywords: Self-estimation, Perception, Activity diary, Physical Activity level, Overestimation. .

It has now passed two years since the new site- and construction law, PBL, went into force. It replaced the previous PBL applicable since 1987, and it involves relatively large changes in many different areas of the construction sector. The ambitions of the new law are for instance to simplify and clarify the legal text, increase efficiency in the permitting processes and improve the quality of construction. To achieve this, a variety of changes was made. Some of the most important are: inserted deadline in the processing of building applications, extended assessment of building applications, revised rules about controlplan and quality manager, a certificate is required to start and end the project, an additional meeting is inserted and the construction management of the municipalities will have to do a mandatory visit at the work scene.