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2234 Uppsatser om Changes in values - Sida 49 av 149
Den gröna jakten : En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR
It gets more and more important for companies to get involved in Corporate Social Responsibility, CSR, when stakeholders now are more aware of the responsibility companies should take. Through their communication companies show how they take responsibility. Reflected by their goals by which they want to achieve acceptance and understanding through an open dialogue. The paper examines this issue. CSR is an abbreviation for Corporate Social Responsibility which is engagement in responsibility for companies and organisations.
Att växa i lekmiljöer : hållbar och funktionell växtanvändning i lekmiljöer för förskolebarn
The preschool constitutes a big part of many
children's everyday existence. Its contents are
therefore of great importance and the environment
deserves a well thoughtout design. In this
study, surveys in field and literature have resulted
in conclusions around how plants can be used in
children's play environments, in order to contribute
to the experiencerelated values. The aim
is to present conclusions to lean on when drawing
up designproposals for new playgrounds,
especially where the natural conditions are not so
favorable. The first question that is responded to
is how plants can be used in order to enrich the
children's play environments.
Samspelet mellan ekologi, produktionsförhållande, politik och sociokulturella faktorer gällande Östersjöns torskbestånd från 1970-talet till 2003
The study begins with a historical background over the fisheries development in North America and in the Baltic Sea area in Finland and Sweden. As we can see the fisheries development depends on the interaction between ecology, state of production, politic and also social factors. In Sweden the fishery politic has changed over the period of the study. In the 1970: s the main politic focus was on the fisheries progress, expansion and rationalization. The State in Sweden took a vast part in this development and gave economic support.
Snabbare, smartare och hungrigare? : En fallstudie av företagsidentiteten på Academic Work
Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world?Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The thesis is a case study of Academic Work. The study is based on data collected from interviews, a poll as well as data from the company website.
Vilka faktorer påverkar börsbolagens nedskrivningsbeslut?
By using univariate analysis, tobit and logit regressions, this thesis investigates determinants of asset writedowns. After controlling for variables indicating reductions in asset values, the results show that changes in senior management are significant in explaining the writedown decision and magnitude, which is in line with previous research. The explanatory power of changes in senior management has not increased with the transition to IFRS in 2005. No evidence is found supporting the hypothesis that the explanatory power of management incentives is higher for more discretionary types of asset writedowns..
Genomgång av Turbomin 100 : Förstudie och föreslagna förbättringar av undervisningsjetmotor Turbomin 100
ABSTRACTThis project thesis has been written at the request of Mälardalens University, Västerås.The aeronautical engineering students at Mälardalens University and the pupils of Hässlö upper secondary school, all gets the opportunity to perform a computation lab with a real turbojet engine during their study. The goal of the lab from the University is that it should give the students applied experience from the theory part of which has been tought in the course ?Aircraft Engine Technology?. The pupils of the Hässlö upper secondary school are performing simpler calculations from the measured values of the equipment. This turbojet engine is located at Hässlö airport in the premises of Hässlö upper seconday school.Since the installation 1989, the engine has lost both thrust and reliability. This makes the theoretical computations made by the students inaccurate.
Viktiga egenskaper hos framgångsrika svenska skolskogar :
A substantial part of the Swedish outdoor education is being practiced in so called ?school forests?. The concept school forest was first introduced in the 1980?s by the organization Skogen i Skolan. The definition of a school forest is an area that is being used for educational purposes, over which the school and the land owner has reached an agreement of how the school may utilize it.
Organizing for value creation : a corporate perspective on urban farming
In the year 1800, about 5 % of the world population lived in cities (World Wide Fund for Nature, 2012, 3). Today that number is about 70 % in Europe and North America, and in 2050 it is expected to be 86 % in the developed world and 67 % in the developing world (www, UN, 2009). In addition, the global population is expected to increase with 2.2 billion people until 2050. As a result of the population increase more food has to be produced which requires more transport from the countryside to the cities. However, this flow of resources faces some difficulties.
Utveckling av en HBV/PULS-model med sammanfogade markfuktighets- och responsrutiner
Soil properties affect the chemical composition of soil water. When studying transport of chemical substances through a basin, it is therefore important to know from which soil layer the main part of the runoff is generated. The aim of this study is to develop an HBV/PULSE model with merged soil moisture and response routines, which generates good approximations of groundwater levels. It should be possible to extend the model to simulate transport of substances and take into account which soil layer the groundwater level is currently in. The hydrological version of HBV/PULSE is used since there is no need to account for pH or alcalinity at this stage.
Eventmarknadsföringens påverkan på varumärkeskapitalet ur marknadschefers perspektiv
The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.
Avskiljning av ammoniumkväve och fosfatfosfor i reaktiva filtermaterial : skak- och kolonnförsök
In Sweden more than 400 000 private households have not yet sufficient wastewater purification. These effluent is considered as an increasing problem and many onsite purification methods have been studied. In this investigation, the method of reactive bed filters have been tested by column and batch experiments. Five different kinds of filter materials with reactive surfaces have been studied concerning their capacity to absorb ammonium and phosphorus from wastewater. The materials that were examined are Filtra N, wollastonite Filtra P, blast furnace slag and Polonite®.
Logotyp och annonskampanj för InterRail
As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo..
Intervjuundersökning om landsbygdens krafter och mekanismer : underlagsutredning för landsbygdsprogram i Hässleholms kommun
This final thesis is a basic inquiry into a countryside programme for the municipality of Hässleholm. By interviewing people who live in the countryside in the municipality of Hässleholm I?ve tried to get a picture of how the thoughts on development of countryside are. Trough these interviews I?ve also tried to find out how people on the countryside defines the concept of countryside.
"Malmös nya miljardkomplex" : Om strategisk kommunikation och förankringsmetodik i ett mångkulturellt samhälle
In May 2010 the plans for Malmö?s new Concert Hall, Conference Centre and Hotel were announced publically. The purpose of this thesis was to present strategy for communication in order to gain approval for the new concert and conference center from the inhabitants inMalmö and to incorporate the use of it in their everyday life.Material from the receiver?s as well as the sender?s perspective has been collected from qualitative interviews. Through group interviews we have investigated the general consensus of the inhabitants of Malmö regarding the investment, placing, offered events, expectations as well as how they collected information.
Folkbibliotekens identitet i litteratur och bloggar utifrån ett varumärkesperspektiv
The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them.The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs as a method. The authors have examined literature about the public library identity in different works within Library and Information Science and political documents that applied to public libraries. An empirical study has been carried out on blogs published by public libraries in Sweden.The result of this study has lead to the identification of different core and extended identities for the public library brand. The core identities have been identified as democracy, adult education (the swedish word ?folkbildning? has no correct translation in english, adult education is the recommended related term) and lifelong learning.