This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

Changes in the environment are affecting the world market, and pressures from several stakeholders? are forcing different enterprises to adjust to the current situation. Farmers? difficult working conditions and environmental impacts of the conventional cotton production in India have been highlighted. The small-scale production that is characterising India?s cotton farmers implies an insufficient competition power.

Global climate change is one of the greatest challenges in our history. As the average temperature is rising due to anthropogenic emissions, impacts such as floods, droughts and hurricanes, affect the lives of millions of people. Though the least developed countries are least responsible for emissions, they are the worst affected. This thesis focuses on environmental justice in the adaptation discourse. By outlining the adaptation discourse from the United Framework Convention on Climate Change principles, to the Marrakesh Accords, via the Kyotoprotocol my ambition is to analyse how environmental justice has been interpreted in relation to the adaptation discourse.

The focus of this essay is to investigate if there lies a difference between graffiti art that is placed in the public spaces and graffiti art that is sited in an institutional art setting; in this essay exemplified in a gallery space. My thesis is that graffiti art derives a great deal of its meaning and substance from its situation consequently making a change of cultural context also a change of connotation and understanding of the graffiti art itself.  Meaning that graffiti art situated in a communal space is different from graffiti art situated in the gallery space. They share aesthetic expression but their connotations differ; i.e. one being illegal and the other permissible making their meanings dissimilar. I have used a comparison between site-specific art and graffiti art to further strengthen my thesis concerning the importance of understanding how a change of context critically changes the substance of graffiti art..

In order to accomplish that a construction is correctly built, it is critical to obtain a well functioning control mechanism throughout the project. The way to enable this is not by having an independent inspector constantly at your side. Today it is praxis to use check lists and have people responsible of quality to make sure that these are followed. This is where discretionary inspections play their part. These among others are documents needed to com-plete the check list.

This report is about changes in an organization. Changes is something that every organization sooner or later is bound to do. In many cases the changes leads to problems and conflicts. I have chosen to study one change process in the home help service of the municipality of Bollnäs. The change process I have chosen to study is about changes in the day-to-day work for the employees at the home help service.

The meaning of the concept of psychosocial treatment is ambiguous. The purpose of this study was to examine how professionals within some care institutions, which provide methadone, buprenorphine or naloxone treatment, regard and carry out the psychosocial features of such treatment. Central issues discussed were; how personnel approach the psychosocial features of the treatment, what personnel regard as a focus in the psychosocial treatment, what conditions personnel consider affect treatment positively in order for it to be successful and how personnel see the relation between the medical and psychosocial features of the treatment. The method used was interviews with nine professionals in six qualitative interviews. The theoretical perspectives and concepts used in our analysis were; the theory of biological dependence, an organizational perspective, Prochaska and DiClemente's Stages of Change Model, the concept of individual reality and the concept of marginal conflict.Results show that the conditions most important for successful treatment are; that the patient has a place to live, an occupation, motivation, that the patient take responsibility for his/hers progress and have realistic expectations about the effects of the medicine.

The main purpose of this essay is to through theories about internal communication, channels to communicate through and change management study how these can be related to the processes at the Swedish Consumer Agency due to its future relocation. The main question within this essay is therefore:- How has the internal communication and the change management at the Swedish Consumer Agency developed in comparison with the prescribed theories?This essay is divided into three different parts (ideal, reality, ideal/reality) which can be derived to the essays theory, result and analysis chapters. The theories are the ideal while the result describes the internal communication and the change management during the process (the reality). In the analysis chapter, the ideal and the reality are compared to distinguish how the reality has been working in comparison to the ideal.The internal communication has mainly been distinguished through the authority?s intranet and the information communicated has comparatively been fast, open, objective and reliable.

This is a chronological comparative study about opinions expressed in the Church of Sweden when the parishes want to change the inside of a church building. Certain concepts in the study are church, holy and holiness.Architecture plays an important role in the design of a church building. Some traditionaltheological terms that should be considered essential are Via sacra, Domus Dei, DomusEcclesiae. My focus is churches from the 19th century. Today the buildings change in a lotof ways; theologically, practically, economically etc.During the 20th century the churches have got a lot of new objects to use in the services andin the church building.

The purpose with this essay was to examine how the European Union is working totransfer norms to states they signed an agreement with and provide support for inframe of the Barcelona process and the Tacis programme. The theory which weused was Ian Manners (PhD in Political Science) theory of "the EU as a uniquenormative power". The aim was to examine whether the EU - which Manners mean- has had a normative power to influence states to change. We used a qualitativeapproach through the use of a multiple case study and qualitative text and contentanalysis. The States which formed the basis of our study were within the BarcelonaProcess; Morocco and Tunisia as well as Azerbaijan and Armenia funded by theTacis programme.

Problem area and purposeNowadays, 2006, the downloading of music and movies is an increasingly more burning issue. But while the music industry has made great progress in using the Internet as a distribution channel the film industry has been at a standstill for several years. Recently however there has been progress in the form of a few film companies beginning to offer their customers legal ways to acquire films over the Internet. But with this progress one central question arises, which this report will try to answer; what are the important factors for selling films as the Internet moves from primarily being a information channel to also functioning as a distribution channel? The purpose is to examine what the consumers find important when purchasing film, and to establish to what degree there is a substitution effect between DVDs and downloadable films.MethodThe report is first and foremost based on an Internet survey with a total of 383 participants.

The purpose of this study is to present populism as a political phenomenon and to impose focus on the rightwing populist parties that are active in Scandinavia. This essay begins with a presentation of the three rightwing political parties in Scandinavia. The rightwing populist parties have successfully developed their rhetoric and effectively influenced the political establishment in Sweden, Norway and Denmark. The parties that the essay focuses on are theSwedish democrats (SD), the Norwegian Progress party (FRP) and the Danish People`s party (DF). These parties are interesting in the sense that they share many opinions and are active in comparable political atmospheres, but also that they use approximately the same rightwing populist rhetoric as a way of exerting leverage on political policy.The theoretical segment is constructed on a descriptive historical background of populisms three different phases.

On the 1st of July 2011 a new education act was carried out, which elucidate that all education in course of a public principal shall be non-denominational. In relation to this a public debate about the educational system's policy toward religious institutions, particularly the earlier nation church Svenska Kyrkan, and religious traditions burst out. This thesis reconstructs the ?Lucia debates? that were kept during the years 2011-2012. The aim of this thesis is to identify the mechanisms of the Lucia debate's issue and progress.

The aim of this project was to change the way cutting techniques are being taught. I wished to try a method which I believed to enhance my students´ participation and understanding of their education. My purpose was to reduce the gap between theory and practice. After conducting a learning style test I found that most of them considered the best way for them to learn was by combining practice with dialogue and reflection of the tasks being done. That is why we tried to start working with the practical elements rather than traditionally starting with the theoretical aspects, while carefully intertwining terms and language of the trade into the education.

There is much literature covering strategic change under different circumstances but very little concerning how companies act strategically under sudden and radical changes to market conditions. Based on three different events (the terrorist attack in the USA September 11th 2001, the Tjernobyl accident April 26th 1986 and the Islamic revolution in Iran 1979) with such radical changes as a result we chose three companies that were affected (SAS, Asea Atom and Atlas Copco). The result of the events that were studied in this thesis is extremely unusual to their character. The events themselves were sudden and of a temporary nature but the results were long term changes of market conditions. Through personal interviews the authors have tried to establish how the companies have perceived the events and how the top management has strategically handled the situation.