Syfte och frågeställningar: Att undersöka vilka budskap om CSR som företag i en kritiserad bransch förmedlar i marknadskommunikation. Dessutom att få indikationer på hur denna kommunikation uppfattas av studenter som ingår en generation som är kritisk till marknadskommunikation och reklam. Metod och material: En textanalytisk del av ett antal reklamfilmer och annonser från McDonald?s, Max och Burger King, detta utifrån retoriken. Fokusgruppsdiskussioner med ett antal studenter för att få en bild av deras uppfattning av dessa reklamfilmer och annonser.

Syfte: Syftet med studien är att analysera och beskriva hur ett företag kan arbeta med varumärkesutvidgning samt identifiera framgångsfaktorer, motgångar och bakomliggande orsaker som kan förekomma vid en varumärkesutvidgning.Metod: Vår studie utgår främst från den kvalitativa metoden. Inledningsvis presenteras ett ramverk för lämplig teori för att vidare kompletteras med intervjuer. Den empiriska delen består av kvalitativa intervjuer med företagen King Salming AB, Salming Sport, Peak Performance, Björn Borg och L`Homme Rouge. Slutsats: Vi har funnit stöd i, att teorin som avser varumärkesutvidgning kan användas i verkligheten. Samtliga bolag följer en varumärkesstrategi där kärnvärden och territorium utgör basen för en varumärkesutvidgning. I de fall där varumärkesutvidgningen inte fungerat som tänkt är det också avståndet till kärnvärdet och territoriet, som är ett av det återkommande problemet.

The purpose of this essay is to examine whether and how labor consultants, job coaches, guidance counselors promote the possibility of self-realization of the clients they encounter in their work. By analyzing, based on the theoretical framework, six semi-structured interviews of people having the chosen professions answer the questions "Do counselors promote client's opportunities for self-realization in their work?" and "If so: how is this practiced?". In the theoretical framework three important concepts are addressed: "identity", "recognition" and "self-realization". These are explained with the help of works by including Emma Engdahl, Anthony Giddens, Axel Honneth and Allison Weir.

Genom att intervjua sex personer med iranskt påbrå har jag försökt presentera dessa individers subjektiva bild av historieundervisning och de krav som de ställer på skolan. Frågornas svar har gett oss en uppfattning om hur historieundervisningen kan påverka elever med iraniesvensk bakgrund. Dessutom har vi iakttagit vad de iraniesvenska personerna förväntar sig få från historieundervisningen. Den kvalitativa forskningsprocessen har vävt samman följande teoretiska utgångspunkter: kapitalbegrepp, symboliskt våld, orientalism samt Charles Taylors diskussion kring liberalism. Undersökningen visar att IP uppfattar historia i skolan som eurocentrisk och att iranskt kulturarv beskrivs som underlägsen.

During the time between 1660-1680 the nobility in Sweden came to be a gigantic landowner with 65 % of the total amount of land, but only 20 years later they lost almost half of their possessions. The eighteenth century was on its way ? a period in history were ?ordinary? people started to question the nobility?s right to be excused from tax, at the same time as farmers and the ?middlegroup? started to appropriate more and more land from the nobility and the Crown.Through King Gustav III:s document of 1789, land became free to own to whoever it was ? except from the prime nobility?s land; but the Swedish Parliament followed the wind of change, and 1809/10 this land was also free to own. At the end of 1840, the nobility owned about 19 % of the land in Sweden, and the farmers and middlegroup owned 69 %. The tide had turned...But Öja parish showed a different development compered to the rest of Sweden.

The purpose with this essay is to analyze Adlerz writing within the context of the fiery debate in the 1880?s between the liberal so called ?cultural radical? members of the student organization called Verdandi, and the conservative, uniform oskarian culture named after the Swedish king of the period. I have applied a version of Quentin Skinner?s method, which focuses on the context of a specific writing in order to find out the authors intention, the effect the author hoped to achieve. My questions regard certain themes I discovered in the text and, more importantly, the relationship between these themes and the surrounding debate.

This study aims to examine how performance management is compatible with the operations at Sida, Sweden?s International Development Cooperation Agency, by performing interviews with representatives from Sida. The public sector is facing increased demands on accounting, which has emerged as an institutionalized social norm in society. The nature of Sida?s operations, however, proves to be highly complex, rendering results based management difficult to implement.

This is an analysis of the music in the television-series The Tudors (2007 ? 2010). The opening credits and how death is portrayed musically in the last episode are analyzed. My question is what functions the music has. The method used is Michel Chion?s masking-method.

The aim of this study was to understand how three selected football associations in three counties in Sweden work to include children and adolescents with disability in the age of 7-20 in their organization.  For this study we have used a qualitative method. The data have been collected through using semi-structured interviews with coaches and representatives from the board. When analyzing the data, we used Charles Tilly's theory Durable Inequality and research within the area of inclusion within sports, the significance of activities and the inequality within sports. The conclusions of the study showed that there was a stated lack of knowledge in the associations when it comes to their work with young people with disabilities and also in their work with the policies.

Användningen av ljud skiljer sig åt mellan de olika filmgenrerna skräck, komedi, action och drama. Det finns vissa ljud som används oftare för att förstärka de känslor, som filmmakarna vill att vi ska uppleva i samband med vad vi ser i filmen. I denna uppsats analyseras ljudet i ett antal nyckelscener i vissa filmer. För att ta ut dessa nyckelscener användes Hollywoodmallen för hur man skriver film, såsom den beskrivs av Viki King. Genom att jämföra resultaten, även genom diagram, har jag upptäckt att metalljud från vapen och liknande, gör oss rädda.

This paper deals with Will Kymlicka's and Charles Taylor's theories of multiculturalism, and the criticism of these theories by Jürgen Habermas and Seyla Benhabib. It also gives a brief background to the Swedish integration and minority policies and places them in relations to the academic discussion. Taylor advocates cultural survival to be a legitimate policy objective and Kymlicka argues that rights should be diversified in order to adapt to different needs of cultural minorities. The thesis aims to confront the theories with interviews of four persons who voluntarily or by profession work for the interest of minorities. The theories have been operationalized as questions and structured in four themes with the purpose of analyzing the interviews.

This study aims to show what differences, if any, there are between how men and women are decribed in new litterature history textbooks for upper secondary school and then to compare them with and older textbook where differences already have been spotted. The books we anlyze are Svenska timmar litteraturen by Svante Skoglund (2012) and Ekengrens svenska by Hans-Erik Ekengren and Britta Lorentzson-Ekengren (2011) and the one we compare them to is Den levande litteraturen by Ulf Jansson (2007). To help us anlyze these textbooks we use Charles Tilly's theory about categorical inequality where he states that inequality exists because of people's fondnes for placing their fellows in different categories such as e.g. man/woman and old/young. We also use De los Reyes' and Mulinari's theory which states that to get rid of the categorical inequality we need to think intersectionally.

The purpose of this study was to analyse the concept of empowerment and its meaning in the political document "En Förnyad Folkhälsopolitik" from the present Swedish government, containing guidelines and politics in the area of public health. The underlying question was if it could be considered as representative for some kind of general "empowerment approach" since the concept is central to the very definition of social work by the International Federation of Social Workers IFSW and International Association of Schools of Social Work (IASSW).By comparing its definition and consequences in the document with a historical review of different contexts of empowerment the conclusion was made that such a common approach doesn´t exist at all. The meaning of empowerment in the central document showed some similarities with the "northamerican" version of the concept represented by the social scientist Charles Murray, which is just one of the political meanings of empowerment. Alternative ways of understanding the concept was also presented such as being a tool of a constant conflict between central political principles or as a fashionable but not important word. Another alternative was to consider it a means of power through witch different political discourses tries to dominate the world..

In his recent article Professor of International Affairs Charles Kupchan claims that Party Politics has become increasingly important for American Foreign Policy since the end of the Cold War. This assertion makes it valuable to assess how the substance of the Foreign Policy differs between the two American parties in various cases and if this difference is characterized by consistency or by change. In this thesis I examine these Party positions in relation to the European Security Policy.In order to examine this I compare the positions of the Democratic and Republican Parties? policy concerning both the European Defence Community (EDC) and the European Security and Defence Policy (ESDP). The purpose of this thesis is to examine the hypothesis that the Democratic Party to a higher extent than the Republican Party is more concerned to maintain good relations to Europe respectively EU.The results show that there are small indications that my hypothesis concerning the two parties is valid.

The purpose of this essay has been to explore Alexander the Great from two different perspectives in Greece. The village Proti Serron represents the local area and the national area named Macedonia represents the second perspective. Oral history has been used as a method in addition to literature and trips to museums and archaeological places.As a guideline for the essay and its contents a stereotyped schedule has been created. This schedule is presented below, and it is also possible to read it backwards.The villagers who identify themselves with Alexander the Great from their local area Proti Serron which is a part of the national area named Macedonia.This study proves that the villagers who has been interviewed, identify themselves with the place they live in as well as its history and that they feel that it is their duty to pass this knowledge forward. Alexander the Great is described as intelligent, humble, a man of strength and courage as well as a strategist and sovereign.