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4217 Uppsatser om Cause-related marketing - Sida 60 av 282
"Jag vet att det inte är någon semester att vara föräldraledig" : en studie kring hemarbete och föräldraskap utifrån ett jämställdhetsperspektiv
The following study was undertaken in the spring of 2005 in Helsingborg, Sweden.It presents a study of the experience and values six young couples have related to parenting and gender equality. Twelwe people, six women and six men, were interviewed about the above mentioned topics related to their new found role as parents. How did these women and men choose to assign or elaborate their role as parents in terms of household chores and parental leave? Did they consider their parenthood to be equal or did they feel that their role as parents had already been assigned based on their gender? What were the decisive factors, if any, that determined their parenting roles?Although this study is relatively limited, the results are compatible with other published studies and indicate that young parents of today, without consideration to their gender, have a traditional view on parenting. The study also indicates that the attitudes seem to be established by traditional values, norms as well as sexualgender.
Relationsmarknadsföring- Hur Allsvenska Fotbollsföreningar lockar supportrar till arenan
En ständigt återkommande uppgift för fotbollsföreningar är hur de ska locka supportrartill arenan. I denna uppsats har vi undersökt fenomenet relationsmarknadsföring och ivilken utsträckning det används inom den svenska elitfotbollen. De föreningar somberörts i fallstudien är BK Häcken, IF Elfsborg och Gais. Vi har kommit fram till att allaföreningar försöker etablera relationer med sina supportrar och även om ingen föreninguttryckligen använder de metoder som ryms inom relationsmarknadsföringens ramverk,finns ambitionen att arbeta mer med relationsskapandet. Föreningarna har som mål attskapa relationer med sina supportrar även om personalbrist och ekonomiska resurseroftast är orsaken till varför det inte sker i någon större utsträckning.
Barns perspektiv på fritidshemmet och skolan : En kvalitativ intervjuundersökning om barns upplevelse av skolans och fritidshemmets samverkan
Who is integrating school-holiday home? It is for the teachers, recreational pedagogue or the students? How do the students think and act to keep the different activities apart?My purpose was to study how children sort the day between school and recreational home interactions. The issues were: How do they distinguish between the different activities during the day? See the students their stay after school program as part of the school day? Who decides whether you have to go to school, and whether you have to go to after school program? And do you really have to?I have interviewed six students at an elementary school, based from a phenomenographic perspective, I've used myself of issues that students have been able to respond from a school perspective and after-school perspective. My interview questions have been comparative in nature, where the same question have given different answers depending on whether the question focused on school or the afterschool program.
Livsstilsbloggar- En studie av affärsinriktade Internetdagböcker
Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochbloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en blogg som attraherar läsare och annonsörer.Design och metod: Uppsatsen presenterar en statistisk analys av de huvudkategorier sombloggare i livsstilssegmentet nyttjar i sitt nätbaserade dagboksskrivande samt en diskursanalysav innehållet i dessa kategorier. Första steget i studien är att lokalisera bloggar som uppfyllerde kriterier som kännetecknar en livsstilsblogg. Det andra steget är att kategorisera inläggen ibloggarna. Det tredje steget är att genom diskurs analysera innehållet i inläggen som tillhör deolika kategorierna.Resultat: En utförlig studie av bloggar inom livsstilssegmentet som dessutom arbetar medaffiliate marketing visar på tendensen att dessa kommunicerar med sina läsare på ett sätt därde eftersträvar ett djupare och mer familiärt förhållande till sina läsare.
Utfodring av hästar i tropiska klimat : möjlighet att använda regionala fodermedel i Tamil Nadu, Indien.
This study consists of a literature study and a survey in Tamil Nadu, India. The aim of the study was to get an understanding of horse feeding in tropical climates and what kind of feeding related problems that could occur because of the fodder. Information and data were collected from eight different stables and from Tamil Nadu University of Agriculture in the region of Tamil Nadu in March-April 2009. The horses in Tamil Nadu were given rice straw, unknown grass, Cynodon dactylon, lucerne, maize, Pennisetum glaucum x Pennisetum purpureum hybrid and Chloris gayana as roughage. As concentrates, the horses were given wheat bran, oats, barley, soybean meal, maize, carrots, coconut cake, peanut cake, horse gram and chick pea.
Total hälseneruptur: Resultat efter operativ respektive konservativ behandling.
ABSTRACTBackground: On behalf of the Orthopedic clinic, Västerås, a study has been conducted with focus on comparing the results after conservative and surgical treatment due to complete achillestendon rupture.Aim: To compare results when testing the active and passive range of motion, calf muscle endurance, estimation of pain related to the achillestendon and self-efficacy to be physically active for individuals who have undergone conservative or surgical treatment after complete achillestendon rupture.Method: 14 individuals afflicted by complete achillestendon rupture in 2010 were recruited as a purposive sample. Examination were conducted of: Ankle range of motion with a goniometer, calf muscle endurance through a toe-raise test, estimation of pain intensity related to the achillestendon by VAS and self-efficacy to be physically active through ?Exercise self-efficacy scale?. P-value and the median were calculated.Result: The results of ankle range of motion and calf muscle endurance were based on the difference between the injured and the healthy side. When testing active plantarflexion the conservative group had a median of 4 ? and the surgical group had a median of 10 ?.
Reklam till mobiltelefoner
Sammanfattning Uppsatsens titel: Reklam till mobiltelefoner Seminariedatum: Tisdagen den 11 januari, 2005 Ämne/kurs: FEK 582 Kandidatuppsats, 10 poäng Författare: Rasmus Wallin, Anders Gullander och Jens Karle Handledare: Roland Knutsson, Björn Carlsson och Marcus Bengtsson Nyckelord: SMS-reklam, mobiltelefon, Marknadsföringslagen, obeställd elektronisk reklam, Mobile Marketing. Syfte: Vi vill med denna uppsats belysa hur möjligheten för direktreklam till mobiltelefoner ser ut idag och kan tänkas se ut i framtiden, med tanke på de ändringarna gällande obeställd e-postreklam som införts i Marknadsföringslagen. Fokus ligger i att belysa förutsättningarna ur ett företagsperspektiv. Metod: Kvalitativ metod i form av intervjuer med experter inom området, lämpliga företag och konsumenter. Utöver detta har information sökts i litteratur och på Internet.
Music Television : en TV-kanals förändring i ett nytt medieklimat
Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.
Jämställdhet och könsroller i grunskolan. : En studie av läroplaner och läroböcker på 1980- och 1990-talen.
Even though discrimination of gender in schools and general workplaces is prohibited by Swedish law, there are reports and witness accounts that suggest that discrimination, such as sexual harassment, still exist in Swedish schools.The main purpose with this essay is to look into how questions concerning gender related issues and equality between the sexes is treated in the schools governmental directives, and in textbooks, such trying to examine in what way these questions are addressed in schools. I will answer the following:In what way and to what extent do the governmental directives bring up questions concerning gender related issues and equality, and how are the teachers governed into teaching these matters?Has there been any change concerning these matters between Lgr-80 and Lpo-94?What is written in textbooks in social studies about gender rôle and equality and to what extent do they follow the curriculum?Is there any visible change in textbooks written after Lgr-80 and Lpo-94?In order to answer these questions I will analyze the curricula, Lgr-80 and Lpo-94, and textbooks in social studies written on the basis of these curricula.The study showed a more evident governing towards an active teaching and mentoring the students to equality between the sexes, in Lgr-80 than in Lpo-94. The textbooks followed above all Lgr-80 in three of four cases and in the fourth case the curriculum was not followed at all..
Content Marketing : Att nå ut till Generation Y
Denna studie ville bidra till att öka förståelsen för hur man inom en förskoleorganisation ser på och genomför ett möte mellan förskolechef och förskollärare. Syftet mynnade ut i följande frågeställning:? Vad i mötet mellan förskolechef och förskollärare upplevs bidra till att skapa en verksamhet med hög kvalitet? I denna studie har en etnografiinspirerad metod använts, där data har samlat in med hjälp av samtal, observationer och intervjuer. Studien har genomförts i en kommunal förskola i Stockholms län. Förskolechefen samt 3 förskollärare har intervjuats före och efter ett möte med verksamhetsutveckling som mål.
Måste det göra ont att spela? - En kvantitativ studie om ergonomi och kontrabasspel
Does playing have to hurt? - A quantitative study of ergonomics and double bass playing. This is a paper about ergonomics and double bass playing. I have studied the prevalence of playing-related pain in professional double bass players, teachers and students. This study is based on a questionnaire with 11 questions about double bass playing and pain.
När barn behöver stöd i skolan : Direkta och indirekta målformuleringar
The aim of this thesis was to investigate the relation between different kinds ofremedial teaching models, not specifically addressed to pupils with physicaldisabilities, in the Swedish school context, and to describe and analyze theobjectives related to each model. Research focus was held on professionaldescriptions of school related problems and arguments for different kind of models,but also on objectives formulated in Swedish school policy. As theoretical toolswere used discourse analysis and interpretive policy analysis. The concept ofalienation as it appears throughout Foucault?s work was also used to understand howdifferent knowledge fields as education, special education, psychology and medicinedivide themselves from each other.
Varför står det stridsvagnar på Gotland? : En fallstudie om en hotbilds konstruktion och genomslag.
IKEA HaparandaTornio employ some two-hundred people in its furniture retail store.Keeping track of staff statistics and employee information has previously been achievedthrough the use of a basic Microsoft Office Excel spreadsheet. The store?s human resourcesdepartment requested an upgrade to this system with the hope of speeding up andsimplifying the administrative process, as well as to make it easier to monitor HR-relatedtarget statistics. The following report documents the development process of that upgrade ascarried out by the author. The project draws on research in usability design and cognitivepsychology to develop a user-friendly interface.
Rikedom sover illa på en bädd av fattigdom : En fallstudie om detaljistföretaget Indiska Magasinets etik- och miljöarbete
This essay highlights the Swedish retail companies? engagement in ethics and environment issues as a part of the business concept. The Customer is today more aware about what is going on in the world than ever before. Two of the main reasons are the Internet and the globalization. In relation to the customer being more aware about the situation in the world today, the demand for products which have been produced in consideration of ethical and environmental values has increased.
Hopp på Täby Galopp : svensk hindersport ur ett strategiskt marknadsföringsperspektiv
Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.