Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.

Syftet med denna litteraturstudie var att beskriva vilken aktuell vetenskap som lett till rekommendationen av att administrera sockerlösning till nyfödda barn i smärtlindrande syfte, i samband med hälstick/venpunktion. Litteraturstudien var av kvantitativ, deskriptiv art. Data analyserades med hjälp av Forsberg och Wengströms granskningsmall för randomiserade kontrollerade studier. De studier som granskades i denna uppsats visade genomgående att sockerlösningen har betydelse för smärtlindringen hos det nyfödda barnet som genomgått någon form av procedursmärta. Vad gäller styrkan på sockerlösningarna kunde konstateras att högre styrka gav bättre effekt.

Bakgrund: Det krävs en god och genomtänkt introduktion för att nyutexaminerade operationssjuksköterskor ska komma in i arbetet på den nya arbetsplatsen. Syfte: Syftet med pilotstudien var att beskriva nyutexaminerade operationssjuksköterskors erfarenheter av introduktionen till den nya yrkesrollen. Metod: Fyra nyutexaminerade operationssjuksköterskor med mellan 9 månader till 21 månaders erfarenhet av operationssjuksköterskeyrket har intervjuats. Intervjuerna har analyserats genom kvalitativ innehållsanalys. Resultat: Planering och struktur där det visade sig att det funnits en plan för introduktionen av nyanställda operationssjuksköterskor men att den följdes olika och skilde sig åt beroende på vilken operationsavdelning det var.

This is a qualitative study about small auditing firms and their customer relationships with SMEs. It contains a total of eight interviews, two with audit firms and six with SME?s.The purpose of the study is to understand how small audit firms manage their customer relationships and if it exist any expectation gaps between the audit firm and the SME.One of the conclusions is that trust is fundamental and gets stronger over time; it is also linked with the personal relationship between the business owner and the auditor/accountant..

This Master Thesis is a product development project that has been carried out in cooperation with Scania CV AB. The purpose has been to find the relationship between geometric parameters and the swirl number for an XPI- cylinder head in order to improve the design specification.The increased focus on environmental issues from society leads to tighter emission legislations for the truck manufactures. In order to drive the development forward considerable resources are spent on research and development on diesel engines and its combustion process. The inlet air has a significant impact on the formation of emissions and the flow that is desired is called swirl. Swirl is achieved by making the air rotate around the vertical axis of the cylinder.Earlier cylinder heads that has been developed at Scania CV AB have shown clear relationships between geometric parameters of the cylinder head and the swirl number.

Background: Contracting asexually transmitted disease is strongly associated with stigmaand shame. Stigma associated with these diseases has a significant impact on self-image andpropensityto seek care. Despitehigh incidencethere is a generallack of awareness about therisks and theeffectsthatthese diseases have on both mental and physical health. Health carepersonnel are experiencing difficulties to meet and care for these patients. Aim: The aim ofthis studyisto describe patients'experiences of health care after they were diagnosed with asexually transmitted disease.

The aim of this study was to investigate how mothers in families with strong patriarchal traditionssee their role as a mother and as a woman. The study is built upon two main questions: What arethe expectations of your family and your immediate environment on you as a mother and as awoman? And what does ?honour? mean for you as a mother and as a woman? In our paper wehad as a starting point a gender perspective that was further on applied in defining our researchquestion. We are also giving an account of the phenomenological perspective that we also had asa basis of our work. We interviewed six mothers living in families with strong patriarchaltraditions.

The purpose of this essay was to try to understand the relationship between the horse and man during the last part of the Iron Age and trough out the Medieval Age. To be able to get a result I investigated the horse's tending, work within agriculture, riding, warfare, breeding, to stable horses, oxen, sports and hunting, eating of the horse and age at slaughter and more. The results showed that the horse's position changed from the later part of the Iron Age throughout the Medieval Ages and in different ways for, respectively, the elite as for the peasant culture..

Inledning: Det här är en litteraturstudie om sjuksköterskan bemötande av patienter med diabetes typ 2 genom information och motivering till egenvård och livsstilsförändringar. Bakgrund: Diabetes typ 2 är en sjukdom som ständigt ökar världen över liksom fetma. Genom att göra förändringar i livsstilen kan biverkningar av sjukdomen minskas. Syfte: Syftet med litteraturöversikten är att sammanställa och belysa forskning som beskriver sjuksköterskans olika omvårdnadsstrategier i att bemöta och motivera patienter med diabetes typ 2 till att ändra livsstil. Metod: En litteraturöversikt baserad på tio vetenskapliga artiklar.

The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.

Events are a growing channel for companies and organizations to reach out to their customers. The com-munication channel opens up to satisfy all human senses. Which are required for a message to go into the receiver and be memorized. The research gap we decided to contribute to we made a case study of an event that is not sport related and looking at both the transmitter perspective and receiver perspective. Thus, the purpose of our study is to increase the understanding of how the transmitter should be able to convey the purpose and goal of the event to the receiver.

SammanfattningDet här arbetet är en litteraturstudie. Arbetet tar upp litteratur om kommunikation i vården främst från humansidan, men även en del veterinärlitteratur. Arbetet tar upp grunden för kommunikation och olika kommunikationsmodeller. Vidare tas sjuksköterskans roll upp och hur den kan påverka relationen till patienten genom professionalism, empati, människosyn och medmänsklighet. Det handlar även om vad litteraturen säger om effekten av behandling som ett resultat av kommunikation samt hur man kan mäta effekten av behandling.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.