Abstract Mona Sahlin's dishwasher decides the election! Maybe. How journalism portraits politics is at least not fully objective with focus on societal matters. There is also a change over time indicating an up-going trend of less objective journalism. Other results of this case study indicates that politicians are more inclined to participate in journalism than before and that politics presented as scandal is increasing.The aim of this study is to investigate objectivity in political journalism over time. Using the quantitative content-analyses the study encoded 600 journalistic articles subjecting politics in the Swedish society.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

This Bachelor Thesis is entitled ?Swedish parental leave and gender equality. Effects on women?s conditions on the labour market?. Through our empirical results in conjunction with economical and sociological theories, this Bachelor Thesis attempts to answer the questions: 1) Why are the claims for Swedish parental leave unevenly distributed between men and women? 2) Does the uneven distribution result in discrimination of women on the labour market? 3) How do different designs of parental leave scheme influence women?s conditions on the labour market and which possibilities are there to change these conditions through changes in the design? We make use of case studies from Denmark, Iceland and Great Britain, which work as basis for policy implications for the Swedish parental leave scheme.

The purpose of this paper was to investigate what young behavioral science students, born in the 1980s, think is important in their future work life. The purpose has also been to investigate what attitudes the behavioral science students have towards their future work life, and what place work has in the young behavioral science students lives. After clarification of above, the aim has also been to compare the results with former research. Thereafter the purpose has been to investigate whether traditional work motivation and job satisfaction theories are applicable for young people today. The empirical material is based on interviews with six women who study behavioral science at various levels.

I vårt arbete har vi analyserat vilka variabler som är mer eller mindre stressande i yrket som fastighetsmäklare. De variabler vi valt att undersöka är faktorer inneboende i arbetet, roll i organisationen, karriärutveckling, relationer på arbetet, organisationsstruktur och klimat samt utomorganisatoriska källor till stress. Sammanlagt medverkade 426 fastighetsmäklare från 8 olika fastighetsmäklarföretag i en enkätundersökning. Resultaten har sedan analyserats med hjälp av ett flertal olika statistiska analyser. Resultatet från undersökningen innebär en revision av de tidigare sex variablerna till fyra nya: organisationsklimat, ansvar, tid och händelser i livet.

Problem:På grund av den konkurrens som idag råder på arbetsmarknaden om kvalificerad arbetskraft ser företaget Manpower ett behov av att kommunicera med individer mitt i karriären. Därför har en Internetbaserad karriärguide nyligen implementerats, men idag finns endast enklare funktioner att tillgå. För att kunna attrahera kvalificerad arbetskraft behövs djupare förståelse erhållas för hur de tänker kring ämnet karriär, karriärvägledning och karriärvägledning på Internet.Syfte:Uppsatsen syfte är att ge riktlinjer för Manpowers Internetbaserade karriärguide. Ett strategiskt tänkande för karriärguiden presenteras samt riktlinjer för funktioner och utformning.Metod:Utifrån insamlad sekundärdata om Career Management och Internetmarknadsföring utformades en intervjuguide som låg till grund för genomförandet av undersökningen. 15 kvalitativa intervjuer med individer mitt i karriären utfördes.

Purpose: The purpose of this paper is to contribute with knowledge regarding the connection between the socialization process and the organizational commitment perceived by junior accountants. Based on Van Maanen and Schein's (1979) model, we intend to identify and describe how selected socialization strategies affect junior accountants? perceived affective, continuous and normative commitment during the initial five years in the firm.Research methodology: Semi-structured interview was chosen as the key approach for gathering essential data. Interviews were conducted at three major accounting firms with a total of eight interview participants. The study has a qualitative approach because of the ability to go in depth on the studied phenomenon.Conclusion: The socialization process consists of individual, informal, sequential, fixed, serial, and investiture strategies.

The purpose of this study was to look into how learners of Swedish as a second language and some teachers of the subject think and reason about the choice between Swedish or Swedish as a Second Language and literature in Swedish at upper secondary schools. Similar studies have earlier been carried out at upper secondary schools in areas dominated by immigrants while the present study has been accomplished in a small municipality with comparatively few immigrants. The study is based upon qualitative interviews which have been analysed through the socio-cultural theory regarding those artifacts, communication and that mediating second learners of Swedish and their teachers and schools are using in their choices between Swedish or Swedish as a Second Language as well as selection of literature in literature teaching.  The study also shows how learners of Swedish as a second language perceive the choice between the two options of Swedish courses at advanced upper secondary school and how their teachers look upon their choice and the information given. Furthermore we will also get to know the learners of Swedish as a second language and their teachers? view on teaching Swedish literature at advanced upper secondary B-level in Swedish.

Inom socialtjänsten i Sverige idag råder på många håll problem med höga ärendemängder och svåra arbetsvillkor för dess anställda. Situationen har lett till att många av landets erfarna socialsekreterare lämnar socialtjänsten vilket innebär att organisationen menas tappa viktig erfarenhet och kompetens. För att få en bild av i vilken utsträckning dagens socionomstudenter ser sig som framtidens erfarna socialsekreterare blev syftet med denna studie att undersöka vilka attityder dagens socionomstudenter har till socialtjänsten som arbetsgivare. En enkätundersökning har genomförts bland 147 socionomstudenter från tre olika lärosäten i Stockholm. Resultatet visade att en majoritet kunde tänka sig att arbeta inom socialtjänsten efter avslutad utbildning men att socialtjänsten, för de flesta, inte såg som ett förstahandsval av arbetsgivare.

The purpose of this study is to research into the role of the citizen and the educational system in Sweden throughout periods of time based on previous theoretic works, and also to deepen the understanding of students with special needs in Swedish education focusing on the primary school years. This shall be carried out by illustrating the different points of view and choices within the educational system that are at hand for students with concentration difficulties and social difficulties.I will analyze these points through a cultural and social perspective on contemporary society in order to contribute towards today?s discourse on the norm. The result of this empirical investigation presents a dilemma existing in the democratic educational system of today. Nationally and internationally, the educational system has been structured around a normative system containing both rights and duties that effect everyone working within it.

Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audiencePurpose: The purpose of this thesis is to use the data gathered to inform businesses with information. The information can then be used to assist companies when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s.Method: The authors believe that a purely quantitative or qualitative approach is not appropriate.

Andelen kvinnor som väljer och fullföljer bygg- och anläggningsprogrammet är lågt i förhållande till övriga gymnasieprogram. Det är ett problem att så få kvinnor slutför sin utbildning på programmet med tanke på den investering som individen gör i form av insatser i studier och tid som läggs på utbildningen i onödan. Vidare bidrar detta till att arbetsmarknaden fortsätter vara könssegregerad. I den här studien undersöker vi vad som trots allt får kvinnliga elever att stanna kvar på programmet och ta sin yrkesexamen. Syftet är att beskriva och förstå kvinnliga elevers upplevelse av sin utbildning på bygg- och anläggningsprogrammet, samt hur de uppfattar sin karriär och sig själva.

På dagens arbetsmarknad diskuteras det hur arbetssökande enklast får jobb. En av de vanligaste metoderna inom jobbsökande är att använda sig av kontakter. Dessa underlättar vägen till jobb för den arbetssökande genom att kontakten ger information, tips, råd och referenser som är till hjälp för den arbetssökandes jobbchanser. Syftet med denna studie är att undersöka hur chefer inom olika branscher har nått sina chefspositioner och vilken nytta de har haft av sina sociala kapital.Undersökningen baseras på sex stycken intervju där respondenterna är jämt könsfördelade, det vill säga att tre av dem är kvinnor och resterande tre är män. Dessa är i sin tur stationerade inom olika branscher och verksamheter.

This is a study that aims to investigate what is being spoken about on an internet forum created for people who suffer from extreme loneliness. The study aims to answer questions regarding the users identity and general opinions regarding live a life of more intense solitude. The basic scientific approach of the study is centered around two terms, taken from Howard S. Beckers book "outsiders" (1997). These two terms are "outsiders" and "deviant careers", both dealing with the subject of deviant behavior.

In 2011, I and fellow student at Gotland University created a multimedia game. To fit the time constraints a ?vertical slice? was created. This means a small sample of the game is taken which allows the user to understand how the game works, and at the same time, get a visual demonstration of how the game is designed. The goal of the project was to create a narrative for stadium games in which the backstory is told as players interact with their surroundings.