The essay aimed to investigate whether people choose light products or original products regarding dairy products and beverages as well as the motives for their respective choice. Finally the purpose was to find out where they had obtained the knowledge to make their choice and how they thought media had affected their choice. The method used was a qualitative decsriptive study with three focus groups consisting of six women aged 40-50, six women aged 20-30 and four men aged 25-35. Each interview lasted 2 hours. The groups were a selection of comfort.   The results showed that all respondents choose original products. The primary reason was because they thought that original products tasted better and had a better consistence.

Studie- och yrkesvägledning i lägre åldrar har blivit ett allt mer aktuellt ämne på senare tid. Ämnet utgör grunden för denna studie, som syftar till att visa små barns egna perspektiv när det gäller deras upplevelse av karriär. Studien består av tio intervjuer med barn i 4-6 års ålder och resultatet visar att barnen har stor medvetenhet när det gäller karriär. Barnen kan berätta om vad ett arbete är, hur man får ett jobb, vilka som arbetar m.m., vilket analyseras utifrån begreppen self-concept, circumscription och images of occupations samt utifrån tidigare forskning. Några slutsatser som dras är att barnen till övervägande del kopplar arbete till föräldrarna, att de inte ser några begränsningar vad gäller könsroller samt att alla barnen anger realistiska yrkesaspirationer..

Abstract My purpose of doing this study is to investigate the culture of delivering education in a strange combination of subjects labelled ?Language choice Swedish/English?. The activity however exists without curriculum, syllabus or certification. I want to put study the problem of delivering an educational activity without national certification. I will use a hermeneutic approach and render properly the headmaster?s, the teachers? and the students? views on the activity in one school.

Rapporten handlar om rörelsehindrades studie- och yrkesval och deras erfarenheter av studie- och yrkesvägledningen under studieåren. Undersökningens syfte är att visa på om respondenterna utsatts för ?cooling down? av sina studie- och yrkesvägledare. Den har genomförts medelst nio intervjuer med unga rörelsehindrade personer. Intervjuerna har analyserats med två kvalitativa analysmetoder, meningskoncentrering och dikotomi.

Abstract My purpose of doing this study is to investigate the culture of delivering education in a strange combination of subjects labelled ?Language choice Swedish/English?. The activity however exists without curriculum, syllabus or certification. I want to put study the problem of delivering an educational activity without national certification. I will use a hermeneutic approach and render properly the headmaster?s, the teachers? and the students? views on the activity in one school.

Syftet med uppsatsen är att undersöka vilken betydelse och påverkan samtalet med studie- och yrkesvägledaren har för utlandsfödda elever med icke svenska föräldrar som är sent anlända till Sverige. En kvalitativ forskningsmetod har används. Fakta har inhämtats via elevintervjuer bestående av åtta informanter från en mindre kommun. Urvalet utgjordes av grundskoleelever i årskurs nio som gjort sitt gymnasieval samt gymnasieelever från årskurs ett och årskurs tre. Resultat och analys indikerar att eleverna tycker att samtalet är betydelsefullt, eleverna får svar på frågor, får faktainformation och detta leder till ett bättre beslutsunderlag i valsituationer.

The Government announced a new school reform which aims to support teacher appraisal and professionalism within the Swedish education system. The once well renowned profession is hurting by the decreasing quality of the Swedish education system and the declining number of applicants to the university teacher program. The school reform introduced a new career path for especially skilled teachers to an occupation earlier characterized by a homogenous work force. The Government encourages principals to promote thriving teachers to first teachers, whom will receive an increase in the salary covered by state aid. By supporting these effective teachers, the Government wishes to increase the image perceived and status of the profession and improve the competitiveness of teaching's salary.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

The downsizing of the Swedish armed forces during the late 20th century and early 21 th century has caused several thousand people to choose a different career. This undergraduate thesis investigates the self-observed employability and work-place competence of a number of Swedish armed forces officers who has made the transition to a civil career. The thesis seeks to answer questions about how the transition is comprehended, how military merits and competences are valued in civil work places and which differences in ability to use their competences the respondents experience. The study is made using qualitative interviews, which are analysed using a miexed method inspired by phenomenological method. The findings include that the essence of the respondents emplooyability is a shared work indentity as miltary officers and a common experienced problem in translating their merits.

The main purpose of this study is to clarify the underlying reasons as to why people choose to travel by car or taxi, and to do so by using people´s choice of transportation to and from Arlanda Airport as an example. Furthermore it is also in our interest to see what changes are needed to make more travellers use the available public transportation.Because of the increasing pollution rate from the means of conveyance headed to and from Arlanda Airport, Luftfartsverket is attempting to decrease the amount of emission from the connecting transportation sources. Luftfartsverket has a pollution limit which is about to be reached in a few years, based on a prognosis made by Arlanda´s office of environmental issues. In order to investigate people´s travel mode choice a survey was conducted at Arlanda Airport, Stockholm. 82 travellers were interviewed on a three day basis inside terminal 4 and 5.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

I have conducted a qualitative study were the aim was to understand how the freedom of choice act in eldercare is handled at a municipality level as well as a national level and the effects that can occur. The methods I have used for this study is a document analysis and semi-structed interviews.     I have conducted semi-structed interviews with three professionals in the eldercare organization in a large municipality in the south of Sweden, I have also conducted a phone interview with a representative from Socialstyrelsen. The professionals that I chose for my study was a chief of staff, an aid case worker and a person who worked in the municipality with the implementation of freedom of choice act.     The study shows that the work quality is expected to rise with the freedom of choice as a consequence of the customer and performer model and will give the caretakers a higher level of influence. The study also shows that the municipality will get a greater responsibility and the aid case workers will get extended tasks though they will have to inform the caretakers regarding the options and they will also be mediate between the caretaker and the performers. However the study also show concerns regarding rough traders whose aim is to make money and does not have the same rehabilitation agenda.     There are also concerns for those who can´t chose for them self though they will not be able to be a part of the freedom of choice act in the same way and that is something the municipality needs to work out a system for.

The purpose of this study is to illustrate why Norway is not a member of the EU from a rational choice perspective. In order to fulfil this purpose, two questions will constitute the framework of the study. These are:1. What are the arguments of the EU-opposers in the Norwegian EU-debate?2.

Studien syftar till att undersöka vilka faktorer som haft betydelse för sex elitidrottares nya karriärval efter avslutad idrottskarriär. Den metod som användes var kvalitativ med inslag av både hermeneutiken och det narrativa synsättet för att få fram respondenternas egna beskrivningar av brytpunkten. Resultatet visar att upplevelsen av karriäravslutet skiljer sig mellan elitidrottare som slutat frivilligt och elitidrottare som slutat ofrivilligt, på grund av mättnad respektive skada. Processen mot att välja en ny karriär beskrevs av samtliga respondenter som svår samtidigt som alla kände sig motiverade inför det nya valet och i efterhand upplevde sin nya roll samt det nya karriärvalet som tillfredsställande. Respondenterna fattade ett praktiskt rationellt beslut utifrån tidigare erfarenheter av yrket, värderingar och känslor vid valet av ny karriär.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.