This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

Under den sista tidens turbulenta börsklimat har förtroende för börsanalytiker ifrågasatts.Röster har höjts och påståenden att anställda inom finanssektorn missköter sitt arbete har duggat tätt i medier. Detta faktum har väckt ett intresse från vår sida att undersöka hur detta arbete verkligen går till; är arbetssättet detsamma som vi lärt oss på universitetet eller har man andra arbetsmetoder än de som man inte kan läsa om i litteraturen?Syftet med denna uppsats är att, utifrån en kvalitativ undersökning, relevanspröva de aktievärderingsmodeller vi har kommit i kontakt med på universitetet. De modeller vi valt att undersöka är:- Capital asset pricing model/CAPM- Kassaflödesbaserad värdering- P/E-talsvärdering- Utdelningsbaserad värdering- Substansvärdering- Teknisk analysFör att genomföra detta har vi undersökt hur man arbetar med frågor kring aktievärdering på Handelsbanken och då främst på deras investmentbank Handelsbanken Capital Markets. Vi har även valt att inkludera en annan svensk storbank för att möjligen kunna generalisera de slutsatser vi kommer fram till.

Arbetets strävan är att ge en sammanhållen bild av den sociala snedrekryteringen som en process vilken tar sin början redan under grundskolans första år och vilken till del är språkligt betingad. Uppsatsen inleds med en beskrivning av den sociala snedrekryteringens process och omfattning, vilket följs av en överblick av språksociologiska förklaringsmodeller till fenomenet. Därpå presenteras och diskuteras material från det svenska forskningsfältet. Uppsatsens syfte är att undersöka och redogöra för på vilket sätt socialt betingade språkskillnader bidrar till den sociala snedrekryteringen till högre studier. För att åstadkomma detta har en teoretisk studie gjorts där så väl empiriska som teoretiska studier granskats och sammanförts.

I förskolan sker det hela tiden möten mellan barn och vuxna och dessa möten har en stor inverkan på barns utveckling. Vi valde att göra denna undersökning då syftet var att se vad förskollärare har för förhållningssätt till genus i barnböcker. Studien har genomförts genom intervjuer med tre förskollärare i två olika kommuner i Mellansverige. Intervjuernas resultat har varit grunden för underlag till vår analys och diskussion. I resultatet framgick det att förskollärares förhållningssätt till genus är viktigt för utvecklandet av barns värderingar och attityder kring könsroller och att barnböcker kan vara ett sätt att överföra dessa värderingar på.

Teachers in social sciences have a broad subject field to base their education on. This term paper examines, thru interviews, which factors that have an influence on the subjects contents in the A course of Social Sciences at Swedish high schools. Having interviewed four active teachers at three different schools, it shows that control documents like subject- and national curricula have little to say about what kind of subject that should been taught. Teachers seem rather to rely on local collegiate consensus, the textbook, locally prepared control documents, and adjusting to program directions while choosing material. In the final discussion the risk of structuring the subject around the text book is being investigated, along the fact that new locally control documents need to be written even for basic planning structures.

This essay casts light on the quantitative aspect of the media representation of foreign news. The purpose of the essay is not only to describe the media representation of the countries of the world, but also to explain the representation out of structures that are mirrored by the mass media. Four hypotheses are stated that are operationalized in the research. These are treating four different factors that are believed to affect the representation, economy, geographical distance, cultural distance and the size of the population. A fifth hypothesis is stating that economy is the most influential of the factors.

This essay will analyse how Asperger?s syndrome and autism spectrum disorder is made in two municipal high schools. I have interviewed school personnel and analysed the schools? policy documents and diagnostic manuals. In this essay AS and ASD are being deconstructed as political and ideological object and I analyse techniques in school, that makes these objects to subjects.The school?s mission is to foster and educate pupils to become desirable citizens and at the same time its aim is to provide an equivalent school.

Every year the Swedish government invests capital in different projects. In recent years the Swedish government has chosen to invest in design. The reason for this is that the government wants industry to use design as a competitive source. Two organizations, Svensk Form and Stiftelsen Svensk Indistridesign, have been assigned to improve industry and society?s under¬standing of design.

The purpose of this essay was to examine the role of the acquisition of the Swedish language for integration of adult immigrants given by the seven parties currently in the parliament and other players on the field. The questions were meant to bring light upon the arguments used by the different players concerning the role of the Swedish language, to enlighten which discourses that are constructed, and the contradictions that exist between these. We parted from a postmodern position and used social constructionism to back up our method and theory of analysis; discourse theory. The results revealed three different discourses concerning the role of the Swedish language in the integration process; the liberal discourse, the discrimination discourse and the social democratic discourse. The liberal discourse claims that immigrants have a responsibility to learn Swedish to be able to achieve employment and to provide for themselves.

Nanotechnology, one of the most interesting sciences today will no doubt have an enourmous impact on tomorrow's society and industry. One of the most interesting nanomaterial that has been discovered is the semiconductor quantum dot (QD). This material shows interesting novel properties such as a size-dependent band gap, which is an effect caused by the quantum confinement effect in all three dimensions. Due to this phenomenon the absorption spectrum can be tuned to the desired value by adjusting the size of the QD.This thesis aims to investigate how the solvent ratio of H2O/Ethanol affects the optical and structural properties of copper sulfide QDs manufactured in a chemical synthesis way using modern microwave heating. The process of manufacturing QDs using chemical synthesis often involve a capping-agent to prevent the QDs from agglomerate into bigger structures.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

The aim of this investigation work " What was it called...Equality...? is to study a clinics current gender equailty plan from a gender approach and by a field survey see if, and in that case, how it can be improved. A connection between existing gender norms and gender power strukctures is applied in the results of this survey in order to illustrate their significance from an individual as well as a structural perspektive.The survey has been carried through by a field survey as well as a discourse analysis as method. Yvonne Hirdmans gender power system is on of the main theoretical points of departure.The results that I have achieved in this essay is that gender can be looked at in different ways within the labour market where women have the main responsibility over the family and are considered more nursing then men. Men on the other hand are thinking of their carriers and have higher salary requirements.

The study takes place in the capital of Sweden, Stockholm. It focuses on how the past reforms since the 90s have changed the teachers? occupation as a profession.The study is partially based on analysis of prior research and documents related to the thesis. The cornerstone of it is based on four immerse interviews carried out in three different schools. Two of which were private schools and the third is a municipal school.

The thesis has two aims to first describe the phenomena by explaining how interim management works and what the charachteristics of an interim manger are. The second aim is to look at the value issue of interim management; What value does an interim manager provide to a company and how do interim managers try to capture and cultivate this?The qualitative method has been used. The interim management market analysed in this thesis can be stated to consist of three parts; the interim manager as a provider of knowledge, a client firm in need of a temporary manager, and an interim agency in between working as an intermediary/supplier. The characteristics of interim managers are; they are in general self-employers and rather generalists than specialists, meaning they are experienced and have great knowledge skills.

The purpous of this master?s thesis is to explore how the swedish public library evolved between 1890-1911, before the state implemented the library reform in 1912. The material used to cunduct the study concists mainly of texts published during the time frame of the thesis in the form of books, booklets and articles from Folkbiblioteksbladet, a journal dedicated to the subject of the swedish public library.Drawing upon Habermas theory of the structural transformation of the public sphere and Bourdieus theories about taste as social distinction and symbolic capital, the thesis seeks to show how the public participated in the evolvement of the public library and which aspects of society that contributed to the public library?s establishment as an institution. The findings are also discussed in relation to previous research of the history of the Swedish public library.