For the sender of television advertising, it is important to utilize content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur.

Vi lever i ett stressigt samhälle där allt skall fungera och tiden är emot oss för det mesta. Ifall det gick att schemalägga alla händelser som skall och borde göras i ett gemensamt kalendersystem så skulle det förenkla situationen för många personer, som skall träffas eller andra händelser som kan uppstå. I detta arbete undersöks det ifall en ny öppen standard för kalenderöverföringar skulle fungera, samt om den är tillräckligt bra för att användas, eller om den skall undvikas. Inom arbetet implementeras en prototyp som baseras på denna kalenderöverföringsstandard. Den prototyp som framtogs, tillhandahåller de grundläggande funktionerna i CAP, jämförs med Microsoft Exchange.

Denna rapport presenterar design och implementation av ett system för hantering av länkar i ett innehållshanteringssystem för webben ? Roxen CMS. Länkhantering innebär att länkar inom en webbplats lagras i en central databas för att senare kunna uppdateras och behandlas då resurser ?yttas, så att länkar alltid hålls aktuella och konsistenta.Det hela utmynnar i en lösning där länkar i dokument ersätts med länkreferenser, som slås upp mot databasen när dokumentet visas. Design och implementation tar hänsyn till dagens funktionalitet i Roxen CMS..

Examensarbetet undersöker den nya versionen av affärssystemet Microsoft Dynamics AX R2 2012 och dess plattform Commerce Runtime och analyserar dessa ur perspektiven arkitektur och kommunikationsmöjligheter. Examensarbetet undersöker systemets arkitektur och implementerar tre metoder för att visa upp kommunikationen mellan komponenterna i systemet. Undersökningen avgränsar sig dock till de områden av systemet och plattformen som har med butikslösningen att göra. Undersökningen går hand i hand med implementationen. Implementeringen sker löpande under arbetet för att säkerställa att undersökningen stämmer.

In most countries, the dairy industry focuses on the volume of milk produced instead of its composition. This results in a high content of water and a lower proportion of fat and protein. A high proportion of water is not desirable when processing the milk into various dairy products like cheese, cream and milk powder. High water content also increases the costs for transport and storage, and also an unnecessary, albeit marginal, strains on the world?s water reservoir.

SMC is in the process of developing a micro simulation model. The existing micro simulation model developed at Cornell University for US data, CorSim, is one of the fundamental parts for the new micro simulation at SMC. To develop the Swedish model, Swedish data on all individuals in Sweden during 11 years are also available. These data are organized in a database. This paper describes the process of rebuilding the database to a more useful structure.

With Microsoft's new operating system, Windows 8, a new type of applications were introduced, Windows Store Apps. These applications must meet certain requirements in order to be uploaded to Windows own store for apps. There are also guidelines to follow. The requirements and guidelines include appearance and functionality, such as a common search function in the applications to contribute to a more unified experience. How does these requirements and guidelines influence developers? Whether the development of the Windows Store Apps gets more difficult, or perhaps even simpler, is studied and evaluated in this report.

PURPOSE: To investigate to what extent product brand positioning models can be used to analyzecorporate brand positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand positioning literature; Product brand positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand positioning(PBP) and corporate brand positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..

Mobile TV ? is the introduction on the Swedish market about content and customer relationship? This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors, four interviews with key actors have been carried out. The answers have been compared to generate the two different criteria that are used for presenting four different scenarios. The purpose of the study is to constitute data in the decision making process.

Lantmäteriet i Gävle är ett företag som hanterar mycket stora datamängder i databaser och det är därför av stor vikt att de har ett väl fungerande databashanteringssystem. De använder sig av databashanteringssystemet Oracle, men intresse för alternativ finns. Lantmäteriet önskade därför en rapport som jämför deras nuvarande databashanteringssystem Oracle 10.2.0.3 med möjliga alternativ. De databashanteringssystem som i denna rapport jämfördes med Oracle är Microsoft SQL Server 2005 och MySQL 5.1. Aspekter som studerades är prestanda, kostnad, säkerhet, kompatibilitet, tillgänglighet och support.

The aim with this study is to identify and discuss discourses in public service policy documents to clarify that public service policy is political and not self-evident. The study's theoretical as well as methodological starting point is the discourse theory of Laclau and Mouffe, which ontological position is that all meaning is constructed by discourses. In the studied material, two discourses have been identified in policy concerning the content in public service media. The responsibility-discourse construct meanings of what content the policy wants to see in public service media and in the quality-discourse meanings of how the content should be is constructed. Public service policy is consistent over the period that has been studied and the study shows that there is consensus in the parliament about the regulation of the content in public service media.

Background:Companies of today commonly search to gain competitive advantages throughout different forms of co-operation, one of which is referred to as Supply Chain Management. Although little research has been assigned to the topic of how to manage and control this type of relation, lately a growing number of academics has been arguing that ABC is an appropriate mean of controlling this type of relationships.Purpose:The purpose of this thesis is to investigate to what degree the ongoing debate on the use of ABC as a mean of control within SCM correspond to the present theories related to ABC and SCM respectively.Research method:The thesis takes it?s starting point within the literature, meaning that the empirical information consists of published articles in the ongoing debate. This information is put in relation to the original theories concerning both topics.Conclusions:The results shown in the thesis in some content agrees with the ongoing debate referring to the positive aspects that could result from using ABC as a mean of control within SCM. However the main result of the study is the discovery of a lack of discussion concerning the problems that implementing ABC within SCM might implicate, a fact that we believe contributes to the mainly positive view on using ABC within Supply Chain Management..

Denna kandidatuppsats syftar till att undersöka hur hotellverksamheter praktiserar Revenue Management, genom att behandla interna och externa influenser..

Microsoft är en organisation verksam inom IT-branchen och tillhandahåller både produkter och tjänster av dessa produkter till sina kunder. Tjänstemötet kontrolleras för och styrs genom bland annat kundnöjdhetsmätningar. Syftet med denna studie är att undersöka hur medarbetare inom Microsoft upplever och hanterar kundnöjdhetsmätningen som är en del av den kundfokuserade styrningen som företaget tillämpar. Empirin baseras på intervjuer med fyra medarbetare samt en team-manager på Microsoft i Sverige. Teori och empiri kring kundfokuserad styrning, påverkan av denna på arbetssituationen och förhållande till medarbetare och ledning samt arbetstagares motstånd mot styrning redovisas för.Resultatet visar att kundnöjdhetsmätningen är utformad enligt företagets profilering som kundfokuserad och dess behov av att följa upp kvalitetsnivån på servicen samt vägleda mot förbättringsområden.

The aim of this study was to investigate how seasonal variations affect the quality of logging residues. The study was hosted by VIDA Energy. Logging residues can be processed and transported within different systems. Today the dominant systems are chipping at landing and bulk transportation of logging residues. In these systems the handling of the logging residues are carried out in the same manner up to the landings. Moisture content at the time of chipping is the primary quality parameter. Fine fractions of logging residues are strongly dependent on moisture content in storage.