In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense of involvement.Röhnisch is therefore trying to show a genuine interest in supplying the costumers needs as they adapt and evolve. In order to accomplish this strive towards gaining a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty.

The aim of this Bachelor?s thesis is to obtain understanding and knowledge about how literary scholars collaborate regarding information. Seven scholars have been studied in the aim to find out social and cultural elements which create particular prerequisites for their practice, with focus on information sharing. The method used has consisted of semi-structured interviews. The informants have been studied from a socio cultural and domain analysis starting point, which means that they are studied in the light of being members in their practice.

This scientific essay starts in a story where you get to follow me in my work by three situations with creative problem behavior at the special school where I work. The story culminates in a dilemma where I ask myself questions about how I look at my actions and my thoughts about the student. I break down and put these thoughts into three questions: What is my student's perspective and how will it affect my actions? How can I explain my actions and attitude of the student from ethical perspective? How do my practical knowledge look like in the narrative situations and why do I act like I do?My approach is to get answers to the questions by the reflection of the text itself, the reflection group and supervisors, as well as through literature that I find relevant to the issues. The process is like a pendulum motion between text, reflection and new understanding.I look at my situations based on psychological theories about the treatment of persons within the autism spectrum of problems creative behavior.

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

The purpose with this paper is to get an idea about the interaction between persons sitting in a wheelchair and the society. We have carried through some literary studies to complement the methods we have chosen. We have interviewed a person who is sitting in a wheelchair to get that persons perspective. We have also carried through a participated observation with ourselves sitting in wheelchairs. Our purpose with these methods was to examine how a person sitting in a wheelchair interacts, verbally, non-verbally as well as how the physical environment is adapted.

When a person of the older generation in a family owned company wish to transfer his ownership to a person in the younger generation this can be done through a succession of generation. Different methods can be used to proceed with such a matter, selling the company shares for a price below the market value is one example of this.When the owner transfers shares to a person in the younger generation, either as a gift or by selling them to a price below the market value, the provision in the 7th chapter 4 § ÄB can be applicable. This provision establish that; when a gift that has been given during the grantors lifetime and when the purpose of this gift is to be equivalent to a testament, the gift shall be returned to the receiver if this action confines with the direct heirs statutory portion.A gift is to be equivalent to a testament when the giver had the intention to arrange the succession when the gift was given away, and when this gift did not amount to any economical sacrifice for the giver. There are two situations which causes a gift to be equivalent to a testament. The first situation arises when the gift is given by the giver right before his death, on his deathbed so to speak.

The purpose of this Master?s thesis is to investigate issues concerning librarians? view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general.

The competitive situation for businesses has experienced drastical changes as an effectof globalization and changes in consumer demands. Product related competitive advantages arerisking to quickly become presumptions for competition. The demand for increased innovationpace, along with the intense price competition, has led to buisnesses trying to find new ways todifferentiate themselves and Corporate Social Responsibility has became one way of doing so.The bad working conditions associated with the textile industry have rised a debate about thebusinesses? Corporate Social Responsibility. The future is heading towards more and morecompanies choosing to take their social responsibility, many of those experiencing this to be anadvandage in the relation with the consumers.

The purpose of this paper is to test a procedure that would be useful for a certain, more final purpose. Assume that you want to know if the differences in the result of a certain effort in health care have any connection with differences between the life situations of the patients. This would be easier to investigate if the life situations of the patients had connection to the easily available variable Health Care Cost (in Swedish VK). In that case the searching for connections between VK of patient groups and the result of health care efforts would be sufficient to gain knowledge of possible connection between health care efforts and life situations. Thus that is the final purpose.

Tvångsmässig shopping, compulsive buying, är en störning som innebär att individen har svårigheter att motstå shoppingimpulser. I huvudsak är det kvinnor som uppvisar tvångsmässig shopping och genomsnittsåldern är 30-31 år. Det finns dock forskningsresultat som tyder på att genus- och åldersskillnaderna minskar (Dittmar, 2005). Tvångsmässiga shoppare har också framträdande materialistiska värderingar och/eller svårigheter att reglera känslor visar separata studier. Syftet med denna studie var att undersöka relationen mellan tvångsmässig shopping, materialistiska värderingar och emotionsregleringsförmåga i en och samma studie.

The purpose of this Masters thesis is to accomplish an understanding for childrens librarians purchases of juvenile books. Two main questions are to be answered: - Which considerations do childrens librarians do when buying juvenile books and which goals and motives are behind their purchases? - What do childrens librarians think that their knowledge and competence consists of and how is that knowledge useful when buying juvenile books? To answer the questions qualitative interviews with five childrens librarians have been carried out. The material has been analyzed through a theoretical construction consisting of theories about collection development, book selection and quality judgments. The conception tacit knowledge silent knowledge from Michael Polanyi has also been used for interpretation.

Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ?köp och släng? istället för ?slit och släng?. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som innefattar hela processen.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

The aim of this Bachelor?s thesis is to obtain understanding and knowledge about how literary scholars collaborate regarding information. Seven scholars have been studied in the aim to find out social and cultural elements which create particular prerequisites for their practice, with focus on information sharing. The method used has consisted of semi-structured interviews. The informants have been studied from a socio cultural and domain analysis starting point, which means that they are studied in the light of being members in their practice.

In my study I have chosen to examine the mathematics in children's free play and everyday situations, with focus on sorting and classification. The purpose of the study was to see how children express their mathematical knowledge. I have chosen to use a qualitative method in my examination, here I did observations in a children's group where the children were between three and six years old. I also did interviews with the teacher's on the department to see how they relate to the mathematics and how they formulate the department to achieve as good a learning environment as possible.The result shows that the teacher's approach is incredible important to the children's learning ability and that they are always present to challenge and discuss together with the children. The observation indicates that children use mathematics all the time in their everyday situations and that it is the interaction between individuals and environment that affects children's development. .