Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the perception FP Ltd has, and if so, can a Total Cost of Ownership-model help to achieve a mutual understanding? Methodology: First a descriptive approach will be taken, identifying FP Ltd?s employers? perception on how to meet the customer. This will later be compared to our empirical findings of the actual customer behaviour in Thailand and Vietnam. Thorough analyse of the gap between the two parts will give us the outcome whether or not FP Ltd will have any use of presenting a quantitative model justifying their higher price.

Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

Föreliggande undersökning var en attitydundersökning baserad på Theory of Planned Behaviour där attityd, subjektiv norm, upplevd kontroll samt intention anses kunna predicera beteende. Syftet med undersökningen är försöka ta reda på vilka faktorer som påverkar hur mycket tid man som förälder umgås med sina barn efter en separation eller skilsmässa eftersom många barn i den situationen förlorar kontakten med den ena föräldern. 36 försöksdeltagare besvarade ett frågeformulär bestående av 31 frågor och påståenden gällande umgänge. Resultaten visar att tiden man som förälder umgås med sina barn efter en skilsmässa beror på intention och upplevd kontroll. Intentionen förklaras av upplevd kontroll och dom förväntningar man upplever från omgivningen.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

Regionalism is a concept of extensive proportions and as such is complex to define. This phenomenon becomes much clearer by studying it from different perspectives. This paper focuses on regional political parties and description of their political ideas. The goal of this paper is to examine and compare regional political parties in two Swedish regions: Norrbotten and Skåne. By studying two biggest regional parties in these regions, namely Norrbottensparti and Skånepartiet, I will try to get an insight into the regional politics, as well as illustrate regionalism and its meaning.

Stronger demand has been put on forestry to show environmental considerations during harvesting. This is especially for crossings of brooks with sensitive elements and great care should be observed when they are to be crossed during harvesting by logging machines. For that reason Hultdins has constructed a portable bridge that can be used for those occasions. The bridge has been developed in accordance with wishes from SCA forest, since they have a great deal of brooks in their forests and in private forests from where they buy part of their wood supply. The aim for this report is to investigate if this portable bridge can be of interest for the forestry market. The research has been made at SCA skog in Medelpad and Norrskog in Medelpad.

Syftet med föreliggande studie var att undersöka sambandet mellan elevers attityder, subjektiv norm, upplevd kontroll, intentioner, rättfärdiganden, motivation samt självvärdering i relation till benägenhet att fuska eller att avstå från att fuska. The theory of planned behavior (Ajzen, 2006) har använts som teoretisk modell för en enkätundersökning med 122 elever i grundskolans årskurs 9 och i gymnasieskolans årskurser 2?3. Resultatet av studien visar att intentionen att utföra ett beteende, som i denna studie är fusk, är den viktigaste prediktorn för beteendet i fråga. I föreliggande studie har även kunnat styrkas att rättfärdigande av eget fusk har en avgörande roll vad gäller beteende och intention.

Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.

Title: CSR and profitability in three dimensions ? practical examples, Economic Value Added and previous researchAuthors: Linda-Marie Emilsson & Martina Classon Subject: Business AdministrationDate: 2011-05-26Mentor: Krister BredmarProblem description: Scientists have for a very long time disagreed about whether or not companies should work with Corporate Social Responsibility (CSR) and if there is any correlation between CSR and profitability. There are mainly three different views according the correlation: CSR have a neutral impact on financial performance, CSR have a positive impact on profitability and CSR have a negative impact on profitability. One of the reasons behind the disagreement is the complexity measuring CSR. Scientist claims that EVA is a measure that can be used to measure the correlation between CSR and profitability.        Purpose: The intention with our essay is to find out if there is any correlation between CSR and profitability.

Studies show that visual elements in store have a great impact on consumers. Of all the impressions that the brain receives the visual impressions count for 83 %. One of the visual elements that retailers can use in-store to influence consumers is signs. Today, there are a lot of studies on regular signs but this is very limited when it comes to motion displays. Motion displays are signs printed on electronic paper with animated messages.

I arbetet har jag utgått från mina erfarenheter av medieundervisning på min verksamhetsförlagda utbildning (VFU) där jag upptäckte ett ?glapp? mellan teori och praktik i elevernas arbeten. Utifrån detta upplevda ?glapp? formulerade jag följande frågeställningar: Finns det spår av läroplanens intention i elevers tal om undervisningen, särskilt medieundervisningen? Finns läroplanens intention i bilderna eleverna producerar? Bidrar medieämnets kultur, tradition och historia, till den starka uppdelningen mellan teori och praktik i undervisningen? Detta i syfte att undersöka om ?Läroplanen för de frivilliga skolformernas? (LPF94) intention om att eleven skall ha förmågan att förhålla sig kritiskt, granska fakta och bedöma det eleven ser, hör och läser, följer med när eleven talar om och framställer egna mediebilder i undervisningen. I denna studie har jag studerat läroplanens och dess intentioner, olika teoretikers syn på undervisning och kunskap samt intervjuat tre tjejer från medieprogrammet kring deras tankar om undervisningen.

I arbetet har jag utgått från mina erfarenheter av medieundervisning på min verksamhetsförlagda utbildning (VFU) där jag upptäckte ett ?glapp? mellan teori och praktik i elevernas arbeten. Utifrån detta upplevda ?glapp? formulerade jag följande frågeställningar: Finns det spår av läroplanens intention i elevers tal om undervisningen, särskilt medieundervisningen? Finns läroplanens intention i bilderna eleverna producerar? Bidrar medieämnets kultur, tradition och historia, till den starka uppdelningen mellan teori och praktik i undervisningen? Detta i syfte att undersöka om ?Läroplanen för de frivilliga skolformernas? (LPF94) intention om att eleven skall ha förmågan att förhålla sig kritiskt, granska fakta och bedöma det eleven ser, hör och läser, följer med när eleven talar om och framställer egna mediebilder i undervisningen. I denna studie har jag studerat läroplanens och dess intentioner, olika teoretikers syn på undervisning och kunskap samt intervjuat tre tjejer från medieprogrammet kring deras tankar om undervisningen.

Arbetets syfte var att undersöka intentionen och förväntade effekter av den nyasjöarbetskonventionen som nu ska implementeras vad gäller bemanningsnivåer ochvilotider på svenska fartyg. Genom att först genomföra en litteraturstudie lades grundenför arbetet. Med anledning av att konventionen inte var implementerad genomfördes enkvalitativ intervjustudie mot tre sakkunniga representanter från svensk sjöfartsnäring föratt utreda vad konventionens verkliga intention var. Därefter genomfördes en kvalitativintervjustudie mot fyra aktörer i den svenska sjöfartsnäringen för att utreda vad dessaförväntade sig för effekter av konventionen, gällande bemanningsnivåer och vilotider.Resultatet av undersökningarna visade på att konventionens intention är att höja deninternationella standarden vad gäller just bemanningsnivåer och vilotider till en nivåsom liknar den svenska relativt höga nivån. Vad gäller förväntade effekter avkonventionen tror de svenska aktörerna att den svenska sjöfartsbranschen kommer att seganska små förändringar om några alls..