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1326 Uppsatser om Buying intention - Sida 52 av 89
Levande material. En utforskande exposé över vårt förhållande till kroppen som organisk materia
In this project the author made an attempt to, in a short film, visualizean experience of the organic materials that our bodies consist ofand what becomes of it when we die. The intention was to dissect thismatter, break it down to see it in a simpler form and to explore ourrelationship to it, being part of a constant exchange between organicmaterials and having so much power over the environment and otherliving animals. At the very start, the idea was to deal with the relationshipdifferent people have with their bodies. Later in the process, a decisionwas made that the product would be communicating the author?sown experiences of the body materials after studying it and trying torecreate fragments and feelings of them.
Lika makter leka lika? Sanktioner eller dialog, varför skiljer sig USA respektive EU handlingsplaner från varandra angående Irans kärnvapen?
In this thesis I will discuss how US respectively EU general international security policies are formed with the scientific theories Rational Choice and Cognitive theory in mind. I?ll discuss how come US tends to go towards a more sanction orientated strategy while European Union seems to prefer a dialog and diplomatic problem solving strategy. I?ll exemplify respective security strategy through the qualitative cases study of Iran and analyse why they have taken different cores of action while trying to solve the problem with Iran's alleged nuclear weapon.
Möbelbranschen - hur små företag kan överleva på den svenska marknaden
The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.
Malmö stadsbibliotek och framtiden ? En diskursanalys av två stadsbibliotekariers tankar och visioner
The aim of this master?s thesis is to examine the discourses aboutthe future of Malmö City Library expressed by the chief librariansSven Nilsson and Elsebeth Tank. Furthermore, our intention is tostudy the relation between the two. The questions posed in thestudy are: how does chief librarian Sven Nilsson express the futureof Malmö public library between 1989-1997? How does chieflibrarian Elsebeth Tank express the future of Malmö City Librarybetween 2008-2010? How does Sven Nilsson?s and ElsebethTank?s thoughts and visions of the future correlate?Our theoretical and methodical building ground is in the discourseanalytical field, with Ernesto Laclau?s and Chantal Mouffe?stheories about discourse and society, as startingpoint.
Vision och verklighet - En fallstudie av hur biblioteket på Linnéskolan i Älmhult arbetar för att hjälpa eleverna nå upp till aktuella lärandemål
The purpose of this master thesis is to investigate if and how the school library in Linnéskolan in Älmhult is working towards the learning goals that can be find in the different school documents that are represented by the municipality of Älmhult. This includes goals for the school, for the school library and for the subject of social studies in the ninth grade. We also want to investigate if the school library helps the students to reach the learning goals and if there are any factors that can be improved in the school library. We have used an evidence based approach to define factors in the school library that can be improved. In the chapter that describes our theoretical approach, we have also discussed three different pedagogical theories; teacher-centered teaching, individual constructivism and social constructivism.
Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer
The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.
Betydelsen av Kommunals och Vårdförbundets individuella lönepolitik för medlemmarnas fackliga attityder
Trots att facken sedan ett drygt decennium alltmer har övergivit den solidariska lönepolitiken till förmån för en individuell lönepolitik är kunskapen bristfällig om vilka konsekvenser det får på medlemmarnas fackliga attityder och beteenden. Baserad på enkätdata från 631 offentliganställda inom Kommunal och Vårdförbundet undersökte denna studie betydelsen av individuell lön och facklig lönepolitik för facklig tillfredsställelse, intention till fortsatt medlemskap samt facklig aktivitet. För att inte överskatta betydel-sen av lönefrågor togs även hänsyn till demografi- och arbetsklimatfaktorer. Resultatet pekar på att lönefrågor har en stor betydelse för olika typer av fackligt engagemang. Ideologisk identifikation med lönepolitiken är generellt en starkare prediktor jämfört med instrumentella skäl, även om dessa till skillnad från tidigare forskning också har betydelse för intentionen till mer aktivt deltagande.
Aktiv förvaltning : en utvärdering under volatil tid
Over a long period of time, there has been a rich debate in the academic and financial world if active management can generate an excess return. Many experts say that the current active management strategies is nothing more than a money grab that produces large gains, for banks and investment firms, through high management fees while producing no excess value for the individuals buying their service. In short, an effective market makes it almost impossible for fund managers to produce value for their clients in the long run.No argument has only one side though, other experts say that active management has a role to play because not all investors are rational. This irrationality can lead to mispricing on financial assets in the marketplace and in turn lead to an ineffective market where active management can fill a much needed role. The purpose of this study is therefore to see if active management strategies can create a higher risk adjusted return, taking management fees into consideration, during times of high volatility when the uncertainty is at its peak.
Varför värdegrund? : En studie av skolans moraliska fundament
School and education are topics that are frequent in Swedish media. The intention of this essay has therefore been to investigate the image of teachers and their profession in Swedish daily press. The overall aim has been to analyze how teachers are portrayed in the debate that followed the TV-show Klass 9A, and by that find how the debate defines the concept of a good teacher. The representation that was found was then compared to earlier studies. The series was shown on Swedish television between January and March 2011.26 articles were chosen and the ambition was to have various perspectives represented, such as different voices and also papers from different areas of the country.
Utvärdering av Skogens Dag i Borås 2005 evenemanget som informationskanal
The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.
Platt Hierarki : Metoder för omvandling av relationsdata till hierarkisk data
The relational database model was defined in the 1970?s and is the dominating database type today. The main difference between data from a relational database and a hierarchical data structure is that the relational database stores records in tables. The records have no particular order, but can include links in terms of relationships with other records. A hierarchical structure organizes data in the form of a tree structure and can for an example be found in organizational structures in which different levels involves different responsibilities. If the data stored in a relational database is to be presented in a hierarchically, a conversion of the data structure is required. The intention of this paper is to describe how such a conversion can be performed. To investigate the conversion methods, case studies has been conducted on the basis of a specific organization?s hierarchical structure.
Fria bildskapande aktiviteter i förskolan : Förskollärares och barns fokus och uttryck
Denna studie grundar sig i vårt intresse för estetiska uttrycksformer i förskolan. Syftet var att se hur förskollärare arbetar med och påverkar barns fria bildskapande på fyra olika förskolor. En kvalitativ studie genomfördes och material samlades in i form av filmsekvenser som transkriberades, kategoriserades och analyserades. I studien undersöktes frågor om hur förskollärarens fokus på lärande, barnsyn och respons på barnets bilder påverkar dess fria bildskapande i förskolan. I studien undersöktes även vilka uttryck barnet har kopplat till om barnet har process- eller produktfokus.Resultatet visar att det finns ett samband mellan förskollärarens barnsyn och dennes process- eller produktfokus i barns bildskapande aktiviteter.
Konstituerade kön i mytologisk allegori : En diskursiv läsning av Olof Rudbecks Atlantica
The intention of this essay is to inquire into the (re-)constitution of gendered/sexed identities in a gothicistic discourse. The used material is the work Atlantica, chapter 5, vol. 2, written by the Swedish historian/Medical professor Olof Rudbeck. I have chosen this chapter for its description of mythological characters relationship with the earth, the sun and the moon. A description based on a concept of strength and reproduction as gendered characteristics.
Etiskt konsumentbeteende - en studie om den svenska etiska modekonsumenten
Textil- och modeindustrin har på senare tid uppmärksammats i allt större utsträckning för att vara en ohållbar bransch och som följd av problemen har en rad etiska modevarumärken lanserats. De tar hänsyn till påverkan på miljö och människorna i produktionen, varför deras produkter kallas etiskt mode. De varumärken och de butiker som säljer etiskt mode har kunder som tar hänsyn till etiska aspekter i sitt köpbeslut, så kallade etiska konsumenter.Senaste decenniet har forskning på etiskt mode genomförts, men då framförallt på den vanliga konsumenten. Då forskning på svenska etiska konsumenter är begränsad har författarna till den här uppsatsen funnit det intressant att se närmare på dem. Tidigare forskning på etiska konsumenter har uppmärksammat ett gap mellan de etiska konsumenternas attityd mot etiskt mode och deras faktiska konsumentbeteende, ett attityd-beteendegap.
Kultur och kommers. En analys av Eva Unanders kommersiella lånbibliotek 1818-1829
This thesis has been written with the intention of investigating a commercial lending library to be found in Stockholm in the first decades of the nineteenth century. We chose this subject because it is a relatively unexplored area. Furthermore, we were curious to know what books could be found in the library. The lending library was run as a business thus giving a good indication of the contemporary reader's taste in literature. The lending library that we chose had a total of three thousand titles in those of its catalogues that have survived to the present day and was run by a woman called Eva Unander.