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1326 Uppsatser om Buying intention - Sida 31 av 89

Gympa i förskolan? : En studie om pedagogers syn på motorik och rörelseglädje i förskolan

The intention of the study is to investigate pedagogues understanding of physical activities in preschool. Should special activities be planned in order to stimulate children´s progress in motor skills? I also want to find out if pedagogues found the acitivities in preschool curriculum which says that the aim is to develop children´s body perception and teaching children how to care for their own health. I have interviewed seven pedagogues and focus of the question lied within motor skills and the joy of movement among preschool children. The result shows that pedagogues regard it to be important to stimulate motor activities and to encourage joy of movement in preschool.

AstraZeneca : Vikten av intern marknadsföring och kommunikation i samband med fusioner

In the society of today it?s very hard for companies to succeed with mergers. (A.L.Pablo, M.Javidan:2004) This study intends to elucidate the importance of internal marketing and internal communication with mergers. The intention with this essay is to study and analyse the merger between the two companies Astra and Zeneca and study the employers at the time when the merger took place in 1999.I have chosen to do this study on the basis of an employer?s perspective.

Attityd till att fullfölja nuvarande studier - En applikation av The Theory of Planned Behavior

För att förutsäga och förklara människors beteenden och intentioner har ?attityd? länge varit ett centralt begrepp inom socialpsykologin. En vanlig teori och modell för ändamålet är ?theory of planned behavior? (TpB), vilken säger att en individs beteende styrs av dess intention, som i sin tur är en funktion av den personliga attityden, det sociala trycket och den upplevda kontrollen att kunna genomföra aktuellt beteende. Syftet med föreliggande studie var att undersöka attityden och intentionen till att fullfölja nuvarande studier och göra en applikation av TpB-modellen via en Internetenkät riktad till studenter på Högskolan Dalarna (N = 1292).

Reserelaterade produkter och varumärken :  En studie om utveckling av produktutbud inför charterresor

This study examines whether it would be profitable for travel distributors in the charter to expand its offerings to other travel related products, and also the products that are in demand. We are also studying the role that brand has for customers' choice of travel.According to Hellman, e-commerce is to be preferred since it is competitive because it gives the travel distributors the opportunity to lower down prices. Therefore, we also investigated the proportion of respondents who would consider buying these travel-related goods through the travel distributors? websiteIn support of this study, is a survey with a population of 100 charter travellers. Respondents are divided into two groups where the first group consists of people who have booked their trip in stores, and the other via the Internet.

MyMusic ? e-shop för musik i Flash

This is the end report of my final exam at Medieteknik. It covers the planning, work process and review of a Flash based web application that I set out to do. The goal was to create a user friendly, interactive e-shop with embedded functionality for playing music, displaying rich media content and researching possible payment solutions, to enable buying music files online. The project involved creating the user interface, the programmatic functionality of a Flash client (an SWF file). Also, setting up an Apache HTTP Server and establishing a working ?bridge? between the Flash client and the web server with Flash Remoting components and AMFPHP.

Secondhandapparnas dilemma: milj?hj?ltar eller konsumtionsdrivare. Analys av secondhandappars inverkan p? unga vuxna kvinnors konsumtion

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

Boka biljetter online : Hur ska biljettbokningssystem designas för att tillfredställa kunden?

In today's society we are used to regularly visit the sport arena to cheer for our favorite team, we go to the cinema to enjoy a good movie or maybe to the theatre to experience a grand performance. It has become far more common in the last years to buy tickets to these kinds of events online. To make sure that the customer will keep on buying their tickets from the online booking companies the booking experience itself has to be hassle-free and easy to understand. The customer will most likely, if possible, avoid the website if the booking itself is experienced as having problems and insecurities.  The purpose of this study is to determine some of the most fundamental designs and functions of online booking websites today as perceived by the general public.

Enkätundersökning hos skogsägare inom SCA Skog Norrbottens Förvaltningsområde

This report has been done in collaboration with SCA Skog, Norrbottens Forest Management Area. The purpose of the survey is to try to find out what the forest owners who either live in Norrbottens Forest Management area or outside but has their forest holdings in the administrative area has the vision of SCA Forest and their forest services offered by the administration. But also to find out the presences of other timber buying players who procures timber in the administrative area. This study seeks to determine if there are deficiencies that may need changes or improvements to the prevailing conditions in Norrbottens management area. The literature study is about how to design a questionnaire based on what you want to know and what to consider in order to eliminate the problem of constructing a questionnaire. A questionnaire was sent to 400 randomly selected forest owners who have their forest holdings within SCA Forest Norrbotten Management Area. And of the 400, it was 181 respondents with 39 women and 138 men.

Att stärka elevers självkänsla på lågstadiet

This paper is an examination of how you as pedagogue can strengthen students self-esteem. I have acknowledge that there are possibilities to do this by the art of dancing. I want to with this paper to give a deeper understanding that shows of how you as a pedagogue can strengthen students self-esteem by using dance at junior level. To answer this question I have used this questions:- Can dance strengthen students self-esteem by the art of dancing and if that is so how can this be done?- What pedagogical attitude can be to an advantage when the goal is to strengthen students self-esteem.I have chosen to use ten qualitative interviews which brings up my questions at hand.

Should I Stay or Should I Go : En studie av relationen mellan de anställdas möjligheter till kompetensutveckling och deras intention att stanna på företaget

The management of information is a significant competitiveness in companies. Companies stored and save information every day, and it is very common to save de information in different sources. This makes de management of information complex. To mange, monitor and analyze the information, companies can use a system called Business Intelligence. BI system is an analytical system that extracts and converts data into useful information that helps employees to make informed decisions.

Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

Iögonfallande layout & känsloväckande stimuli : En studie om modebutikers fysiska upplägg och dess påverkan på konsumentbeteende och köpbeslut, ur ett företagsperspektiv

Denna studie har som syfte att förklara och ge en ökad förståelse för hur utvalda företag i modebranschen arbetar med det fysiska upplägget i butiker, genom bland annat atmosfär, sinnesstimuli och visuell merchandising. Samt vilken påverkan upplägget kan ha på konsumenters köpbeslutsprocesser och därmed även uppfattningen om varumärket. Sex intervjuer med olika företag har gett kvalitativa data som sedan analyserats mot varandra utifrån studiens teoretiska referensram. Resultat visar på att de studerade företagen inte planerar sin butiksyta beroende på teorier om konsumentbeteende och sinnesmarknadsföring. Utan istället planeras ytan beroende på varumärke och positionering, vilket skiljer sig åt beroende på företag.

Nordea Liv och Pension under finanskris

Title: Nordea Life and Pension during financial crisis Subject: Business administration, Candidate thesis 15 p. Authors: Seyithan Öngörur och Adnan Yari Instructor: Peter Lindberg Date: 2010-01-13 Key words: Nordea, the financial crisis, advice, marketing, customer relationship Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. We also want to give an understanding of what factors may be responsible for the outcome that it may be helpful in future financial crises. Method: A qualitative study was the basis for the study, where three interviews were carried out by the respondents from Nordea Life and Pension.  Theory: In this section we have focused on relevant theory and has divided them into different themes, advice, current legislation, marketing, consumption and buying behavior. Conclusion: The study shows that Nordea Life and Pension had a positive growth during the financial crisis and a number of factors are presented that may be the basis for the outcome.Proposal for further research: Since this study was limited to one company it may be intresting to investigate and examine the consuling industry market as a whole affected by the financial crisis. Contributions: This paper has provided an understanding of how Nordea Life and Pensions affected during a financial crisis, based on market share and the factors that may have been the basis for this..

Trogen arbetsgivaren eller redo att byta jobb? : Betydelsen av ledarskap och arbetsrelaterade attityder

En ökad grad av uppsägningar har på senare år blivit ett problem inom vården och ledarskapsstil har visat sig vara av betydelse när det gäller intentionen till uppsägning hos de anställda. Arbetsrelaterade attityder har också visat sig vara viktiga när det gäller att motverka intentionen till uppsägning. Syftet med den här studien var att undersöka om de arbetsrelaterade attityderna arbetstillfredsställelse, arbetsinlevelse och organisationssamhörighet har en medierande effekt på relationen mellan respektive ledarskapsstil och intentionen till uppsägning hos de anställda. Data inhämtades från tre akutsjukhus i Stockholmsregionen. Resultatet visade ett signifikant negativt samband mellan ledarskapsstil och intention till uppsägning.

SuNytt - heta nätnyheter eller ljummet informationsblad? En kvantitativ studie av mellanchefers inställning till det interna elektroniska nyhetsbrevet suNytt på Sahlgrenska Universitetssjukhuset

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

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