Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds.Purpose: To increase the understanding for the professionl approach of the people involved in the sales- and purchase process of IT-related services in a business-to-business context. The study is taking the buyers'as well as the sellers'perspective into account when analyzing the process. Method: The empirical findings were collected from eight companies in Linköping and Stockholm.

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.

SyfteStudiens syfte är att undersöka förskoleklassens ursprungliga idéer och förskoleklassen som en mötesplats mellan olika pedagogiska strömningar.MetodUndersökningen är kvalitativ och bygger på observationer och samtal med inspiration av en etnografisk ansats. För att svara på mitt syfte har jag dels läst litteratur, gjort observationer i en förskoleklass och haft ett antal informella samtal med två förskollärare. Jag har även haft formella samtal med två förskollärare, en grundskollärare och en rektor.ResultatResultatet som jag anser att jag har kommit fram till är att förskollärarna i den förskoleklass som jag har undersökt tar tillvara barns intressen och bygger vidare på deras egna erfarenheter. Förskolepedagogiken ser barnen i ett helhetsperspektiv och aktiviteterna är barncentrerade. Förskollärarna använder sig av den lärande leken och ett för barnen meningsfullt innehåll.

The intention of this essay is to put the light on and to discuss if there is a connection between a pre-Christian creation mythology and naked rocks on prehistoric sacred places in Scandinavia. Archaeological as well as historical materials are studied. The historical material is mostly from Snorre Sturlasons Asasagan with the explanation of the creation of the world. In this story the world was built from the body of a killed and deposited giant named Ymer. Almost the same myth is told in all Indo-European countries.

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.

My intention with this paper was to investigate how the teachers in pre-school thinks about the physical environment in pre-school. Both the significance for the pedagogical activity and the children?s involvement in the design. I have done five interviews with pre-school teachers. The result shows that the pre-school teachers consider that the size of the premises and the availability to the material is important factors for children?s development and learning.

The intention is to focus on the implementation of the tablet in preschools and how the intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the preschool directors work. This is a relevant subject to illustrate, as the tablet has become a tool in preschool where it seems to be different opinions about how it should be used. This study aims to understand how the implementation can take form in different preschools, what kind of similarities and differences we can see with the intentions of the tablet and if there is need of clarification on the workings of the tablets in preschools. The results show that the intentions around the introduction of the tablet in preschool look different in the preschools, and the implementation of this new technology starts in a small scale with help of photographing and videotaping.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.

ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.

The aim with this thesis came out of a strong interest for Passage Retrieval. Our intention has not been to evaluate an IR-system. Instead our goal has been to analyze the result of indexing documents and their passages. We have been studying the weights of the different terms in the different indices, in comparison with other parameters like frequency, normalized frequency and the inversed document frequency. Further more we have been looking at how the weights are spread using for instance the standard deviation.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Lärares vardagliga arbete utförs under ständig press från olika berörda aktörers förväntningar på verksamheten, som till exempel skolpolitiker, skolchefer och brukare. Fokus i denna artikel ligger på de intentioner som finns angående IKT i skolan. Särskilt intresse ägnas även det ad hoc-arbete som utförs under den undervisningsfria tiden och hur lärares användande eller icke-användande av IKT kan förstås utifrån detta. Data är hämtad från en observationsstudie gjord hos fem olika lärare i deras vardagliga arbete från år 4 i grundskolan till år 12 i gymnasieskolan. Resultaten pekar på hur den stora andelen ad hoc-arbete påverkar lärares möjligheter att hantera den offentliga diskursens intentioner med IKT.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

Syftet med denna uppsats är att med en kvalitativ metod undersöka om dramapedagogiska övningar kan vara ett verktyg i undervisning av Argentinsk tango. Genom respondentintervju har jag försökt fånga elevernas upplevelse av dramapedagogiska övningar, om de tycker att det kan vara ett redskap för att utveckla kroppsmedvetenhet. Min intention med uppsatsen är att synliggöra dramapedagogiska övningar i undervisningen av Argentinsk tango. Utifrån detta har jag tittat på om det i förlängningen kan förenkla lärandet av steg och sekvenser. Svaren från intervjuerna har sammanställts och sedan bearbetats och analyserats genom valda begrepp utifrån litteraturen.