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1326 Uppsatser om Buying intention - Sida 27 av 89
Mänsklig rätt eller slumpmässig bedömning : En kvalitativ vinjettstudie av berättigande till personlig assistans
An LSS officer?s activities are governed by laws and regulations and it has great power in influencing the individual's situation when reweaving its case. Officer?s actions have effects on the applicant and it can use its power and not look after the individual's best. Its interest can lie in community and his own position.
På jakt efter den produkt som flytt - en studie om uppskjuten produktlansering och dess effekter
Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the product in a negative way.
Bloggen: ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .
Com(WO)mander In Chief. En kvalitativ innehållsanalys av tv-serien Commander in Chief ur ett organisations- och genusperspektiv
The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.
Att nå ut med patientinformation en fallstudie av sjukhusbiblioteket i Västerås.
This study is an attempt to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were used. The approach was from the actor's point of view with the intention to look upon the problem with the eyes of those who work at the hospital with information to patients, that is librarians and medical staff. Theories about marketing in service organizations and how to develop new services were used in the study, as well as theories about communication and different cultures within organizations of different kinds like the library and the hospital.
Att läsa som det står. Hur individer i en organisationskultur som Volvo Personvagnar, läser meddelanden från ledningen
The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.
Volvo On Call - en underskattad hjälp på vägen? En studie av internkommunikation mellan företag och återförsäljare
The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.
Ungdomlig ålderdom - hur modeföretag marknadsför sig bättre hos äldre kvinnor
When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to reach this target group, but also be a contributing reason for older women to see the market opening for them.
"Vill man skapa ett bättre samhälle gäller det att inte stanna vid ett område." : En studie om fyra unga lokalpolitikers uppfattningar av politiskt engagemang.
This examination project is an investigation about the opinion and comprehension for political engagement of four young municipal politicians. The purpose with this project is to describe and understand the pronounced comprehension for political engagement. There is also an intention to investigate the educational in discussing political engagement with students in social studies at upper secondary school. The method that has been used is ?map of conceptions? because of its appropriate way to elucidate the comprehension and understanding of a certain subject. Those four young municipal politicians see political engagement as the will to improve the community. There is also an importance to have a large engagement in more areas than just one.
Särskil(j)d undervisningsgrupp. En studie om "en skola för alla" i praktiken.
Syfte: Studiens syfte har varit att undersöka hur olika professioner inom skolorganisationen i en kommun ser på hur exkluderingen till särskilda undervisningsgrupper sker och hur det överrensstämmer med styrdokumentens intention om inkludering av elever. Vi använde oss av fyra frågeställningar: Är särskild undervisningsgrupp förenligt med en skola för alla? Vad säger skolans styrdokument om särskilda undervisningsgrupper och hur ser kommunens särskilda undervisningsgrupper ut? Vilka kriterier gäller för att en elev i svårigheter ska flyttas till en särskild undervisningsgrupp? Vem har störst makt över vem som ska flyttas till en särskild undervisningsgrupp.Bakgrund: I skolverket (2008b) under rubriken Främja en god lärandemiljö står att ?det är viktigt att skolan skapar en miljö där samtliga elever inkluderas så långt som möjligt och att undervisningen anpassas till elevernas förutsättningar och behov? (s 8). Enligt skolverket har det rapporterats att trots att det finns ambitioner att arbeta mer inkluderande i skolan, så sker en ökning av särskiljande åtgärder. Vi visste att det fanns särskilda undervisningsgrupper i våra egna kommuner och ville då undersöka mer om hur och varför elever flyttas till särskilda undervisningsgrupper i en tid då talet om ?en skola för alla? är så framträdande.Metod: Vi valde ut en mindre kommun i södra Sverige där det finns två särskilda undervisningsgrupper, så kallade resursskolor, som ligger åtskilda från sina hemskolor.
IT-outsourcing ? dolda kostnader
Many corporations turn to IT-outsourcing to focus more on their core competence or to cut the IT-budget. There is one caveat, the costs presented at a first glance does not always present the entire truth. Instead the costs run deeper and so-called hidden costs exist beyond the contractual cost. Reducing these hidden costs may very well be crucial to the entire IT-outsourcing endeavor. However many firms are not aware of these costs and as such they have a reduced chance of success.
Olof Palme och löntagarfonder : En studie om rörelsesocialism och statssocialism i den svenska arbetarrörelsen
The purpose of this essay is to examine wage-earners' investment funds from the ideological point of view. Were they in any way an integrated part of social democratical democratic socialism and reformism? I emphasize Olof Palme´s ideological idea of democratic socialism and reformism, and how he handled the issue. How did the question of these funds correspondent with the basic ideological points of view, and what was the standpoint of Palme in this issue.My method is built upon a deep study and analyses of SAP board of party and the standing committees protocol in the light of Olof Palme´s and SAP's ideology. I even use information from literature, inquiries and dissertations.
MyMusic ? e-shop för musik i Flash
This is the end report of my final exam at Medieteknik. It covers the planning, work process and review of a Flash based web application that I set out to do. The goal was to create a user friendly, interactive e-shop with embedded functionality for playing music, displaying rich media content and researching possible payment solutions, to enable buying music files online. The project involved creating the user interface, the programmatic functionality of a Flash client (an SWF file). Also, setting up an Apache HTTP Server and establishing a working ?bridge? between the Flash client and the web server with Flash Remoting components and AMFPHP.
Förpackningsteorier : En studie av centrala faktorer som inverkar på konsumentens köpbeslutsprocess
Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram.Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti.Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen.Empirisk analys: Empiri består av tolv stycken djupintervjuer med konsumenter som köper spaghetti. Dessa har sedan tolkats och analyserats utifrån modellen om köpbeslutsprocessen, som är uppbyggd av teorierna.Slutsatser: Slutsatserna är att faktorn information är av centralbetydelse för konsumenten i sitt köpbeslut och ur den teoretiska grund som finns i uppsatsen, kan inte alla teorier ges riktighet. Av undersökningen framkom det också att graden av engagemang i köpbeslutsprocessen har ökat. Enligt konsumenterna ska en optimal förpackning vara återförslutningsbar, vara större och ha refill funktion samt ha en tydlig innehållsdeklaration på svenska.
Att våga vara mobil : En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.