In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental factors influence advertising adaptation in the European Union, as well as to evaluate the applicability of a standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising.

Artificiella ekosystem är en tillämpning av artificiell intelligens som har funnits länge. Användningsområden för artificiella ekosystem innefattar främst biologiska simulationer men även andra typer av simulationer förekommer. Genom att simulera individuella djur blir den artificiella intelligensens uppgift att styra djurens beslut utifrån dess individuella förutsättningar och kamp för överlevnad. Detta arbete behandlar frågeställningen vilken beslutsalgoritm som är bäst lämpad att för att använda till ett artificiellt ekosystem i ett spel. Två beslutsalgoritmer jämförs, en dynamisk som bygger på maskin inlärning och en statisk som inte är kapabel att lära eller minnas.

The European Union is seen as democratic, and one of the criteria for a democratic decision process is that it must be fully transparent for the citizens. That is the only way for them to make their own decisions about political issues, and it is only possible as long as the citizens have access to relevant and reliable information. However, this is not always the case within the European Union, since it is often difficult to get a hold of different documents of the institutions, and since the civil servants to a great extent are forbidden to give away any information..

Quickmatch is a company that recruits students to other companies that need temporary workers. Today all administration is done by hand, which is very time demanding and therefore inefficient. Employees send assignment reports by e-mail about the working hours and breaks to the administration office. Since these reports are handled manually, there is a great need for an automated system that makes the company more scalable.The purpose of this work was to solve the defined problem, i. e.

Background: Vaccination is an important part in cats? welfare. It both helps to prevent the individual cat from catching a disease or lessen the symptoms of it, and protects the entire cat population from an epidemic. It is the cat owner who makes the decision to vaccinate or not. Understanding the cat owners? perspective regarding vaccination may improve communication between the owner and the veterinary nurse, which may lead to a higher vaccination rate among cats.

Mergers and Acuisitions are becoming increasingly common. This can be explained with the fact that the competition is increasing. Therefore many companies are forced to join other markets. This thesis inquires into the process of Mergers and Acqusitions when one company buys another company. The main focus is set on how three different banks handle the process of Mergers and Acqusitions and what results this leads to. These are: Kaupthing Bank, Nordea and Citibank.

Bakgrund: Investeringsplanering utgör en stor del av företagets totala planing. Behovet attinvestera har under senare år tilltagit. Anledningar till detta är bland annat;strukturomvandling, ökad priskonkurrens, optimism samt ökad ekonomisk aktivitet. Specifiktför tillverkningsindustrin är ökade kapacitetsbehov och nya produktionskrav.Tillverkningsindustrin är vidare investeringsintensiv och har under senare tid upplevt ett ökatinvesteringbehov.Problemdiskussion: Investeringar är ett ämne där ett brett utbud av tidigare forskningföreligger. Dock är processen ett relativt outforskat område.

Det finns en problematik för ensamstående föräldrar att på ett tillfredställande sätt balansera arbetsliv och familjeliv, än mer problematisk blir situationen om barnet eller barnen har särskilda behov. Studiens syfte är att belysa, analysera och skapa en förståelse för hur karriärutvecklingen formas för ensamstående föräldrar till barn med särskilda behov. I fokus är föräldrars karriärutveckling efter att ha fått barn med särskilda behov. Informanternas bakgrund, karriärutveckling, samhällsstöd samt förändringen det innebar att få barn med särskilda behov, är fyra faktorer som särskilt belyses. Examensarbetet utgår från en hermeneutisk ansats.

Det finns en problematik för ensamstående föräldrar att på ett tillfredställande sätt balansera arbetsliv och familjeliv, än mer problematisk blir situationen om barnet eller barnen har särskilda behov. Studiens syfte är att belysa, analysera och skapa en förståelse för hur karriärutvecklingen formas för ensamstående föräldrar till barn med särskilda behov. I fokus är föräldrars karriärutveckling efter att ha fått barn med särskilda behov. Informanternas bakgrund, karriärutveckling, samhällsstöd samt förändringen det innebar att få barn med särskilda behov, är fyra faktorer som särskilt belyses. Examensarbetet utgår från en hermeneutisk ansats.

AbstractA general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-­?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? needs and identify key elements of a well-­?functioning general store.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

På bara ett par år har elektronisk handel potential att radikalt förändra de ekonomiska och sociala förhållanden i samhället. Internets snabba tillväxt kopplar samman individer och organisationer till ett stort globalt nätverk som representerar enorma möjligheter. Det talas om ett nätverkssamhälle och en nätverksekonomi.Elektronisk handel driver företag mot att bedriva affärer på ett fundamentalt nytt sätt. Behovet av att dela information i realtid ökar tillsammans med förändringarna i värdekedjan.Syftet med studien är att kartlägga elektronisk handel i allmänhet. Studien fokuseras på hur elektronisk handel används för att länka samman företag, stora som små, från råmaterial till konsumenten.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Purpose: The purpose of this thesis is to analyse the process of technology sourcing within firms active in the CRT-market. The primary focus of the study is the motives, risks and problems associated with technology sourcing, to construct key learnings for organisations consider undertaking this way to access research and development or those organisations that are already operating in the CRTmarket. Method: As method has abduction been used. The empiric material of the thesis is based on qualitative research in form of interviews in a conversational manner. For correct interpretation and understanding a hermeneutics approach has been used.