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857 Uppsatser om Buying center - Sida 20 av 58
Konsumentbeteende vid köp av färsk fisk : en kvalitativ studie för utveckling av ett produktkoncept hos ICA
Health and convenience trends dominate the food industry and retailing business of today.
The health consciousness is spreading while appealing product attributes concerning taste and
packaging also are increasingly important. At the same time, the competition is growing fierce
in the Swedish market with hard discount formats and niche concepts who also are trying to
provide the market with perishables. Therefore, the pressure to lower prices is increasing
making economies of scale and rationalization progressively more important.
In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently,
many stores went from in-store cutting-up and packaging to selling centrally packaged and
distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere
packages and needs to increase the knowledge about the market and the consumer.
Lämna inte slumpen åt slumpen - En studie om hylloptimering i den digitala butiken
This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.
Information is the key : Att skapa strukturen till ett användarvänligt informationsverktyg
This report presents the preliminary study and work for the development of a site structure for the upcoming reengineering of inter-tool Infopunkt. The report describes how I have conducted a study regarding the current inter-tool information center and its development potential. Thereafter compiling the information to develop a comprehensive design approach to create a sitemap. The sitemap illustrates a new updated page structure for Infopunkt and was the primary goal of the thesis. The sitemap I have developed will form the basis for the agency that will later on develop the new updated version of Infopunkt..
Hur valfri är valfriheten? : En diskursanalytisk studie om arbete och individ i rådande arbetsmarknadspolitik
The purpose of this paper is to examine how work and individuals is portrayed in today?s labor market policies and workrelated coaching. To do this I am using discourse analysis. My theoretical points are social constructivism, governmentality, coaching and theories regarding activity. The results portray a picture of work as the foundation of society and the main way to break isolation.
Kundrelationer på Internet : en utveckling av Skandias webbplats
This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.
Hur ska klädexponeringen se ut i den perfekta webbshoppen?
I dagens samhälle handlar det om att vara så effektiv som möjligt för att vinna tid. Som Benjamin Franklin en gång sa att ?Tid är pengar?, är något som vi människor allt mer tagit fasta på då vi ställer höga krav på utvecklingen och dess teniska förmågor. Idag har de flesta människor tillgång till en dator med internetuppkoppling som vi dagligen utför sysslor vid. Det kan vara allt ifrån jobbrelaterade aktiviteter, hålla kontakten med nära och kära, söka information om vad som händer i världen och i vår omgivning, till mer nöjesinriktade delar såsom online spel och shopping.
Köp av tillfällig personal: fallstudier av organisatoriska köp av tjänster
Författarna har begett sig in i den akademiska världen och där sett att det finns skillnader mellan varor och tjänster och därmed lagt märke till att tjänstesidan inte är ett särdeles utforskat område. Detta gjorde att författarna kastade sig över böcker och artiklar för att lära sig mer, vilket resulterade i det område som föll dem mest i smaken, var att ta reda på hur organisationers köpprocess ser ut och vilka olika aktörer som medverkar till beslut, när organisationer köper in tjänster. Vad skulle då passa bättre än att undersöka den bransch som växer snabbast i Sverige idag, nämligen bemanningsbranschen, detta för att kunna komma med slutsatser inom ett relativt outforskat område som ligger i tiden. Intressanta slutsatser som dragits är att de undersökta organisationerna stämmer bättre överens med de äldre modellerna inom den tidigare forskningen än de nyare synsätten som är mer anpassade för att passa in i dagens samhälle..
Bakomliggande orsaker till användandet av kosttillskott : En enkätstudie om användning och attityder till kosttillskott
Several studies shows that dietary supplements do not have any proven effects on health, yet these supplements are increasing in sales. The study aims to find out what attitudes and knowledge people involved in physical activity have towards supplements and which factors influence them to buy supplements. How these factors differ between men and women was investigated. The study is based on answers from 100 collected questionnaires from people who are physically active at several gyms. Of those who participated in the study, 56 percent were men and 44 percent were women.
Återanvändning - Sättet att ge hemelektronik ett andra liv
Increased consciousness about environmental and sustainable issues has led to consumers and companies who are more in favor of reuse and recycle. Even though this is a fact, people today are buying new things more often compared to before. For instance for a mobile phone the functionality lifecycle is eight years which can be related to the economic lifecycle today which is 1.5 years compared to 3 years in 1995. Only 1-2 percent of the mobile phones thrown away in Sweden today are handed in for recycling. The purpose of this study is to investigate whether an international company within the recycling and reuse of mobile phone industry has a market in Sweden.
Ledarskapsutveckling i myndighetssamverkan med Assessment Center-metod
Denna uppsats behandlar metoden ?Assessment Center? (AC), som alltmer används som ett verktyg i organisations- och verksamhetsutveckling, bl a för urval och utveckling av chefer och ledare. AC är en benämning för en metod som kan användas för bedömning av beteenden hos personer, och anpassas för att mäta olika relevanta kompetenser. Metoden har utvecklats från Tyskland, via England och USA och användes ursprungligen för att rekrytera officerare och underrättelseagenter. AC redovisas generellt som metod samt som myndighetssamverkan ?AC Skåne? mellan Polismyndigheten, Malmö stad samt Försäkringskassan.
Värdet av företagsrating
Background: Increasingly, companies choose to finance their business with corporate bonds which has resulted in an increased demand on credit ratings. As such the rating agencies have a very important role in the financial markets. Examining the value of a credit-rating can be very interesting for both issuer and investor. Purpose: The purpose of the study is to identify and define the value of rating. Execution: The study is built upon nine interviews with rated and non-rated firms and investors.
Är det en bra strategi att investera i företag som offentliggör återköpsprogram? : En Eventstudie av Stockholmsbörsen 2000-2006
Since the year of 2000 it has been legal for companies in Sweden to repurchases their own stocks. The purpose of this study is to examine if it has been possible to make a positive abnormal return in Stockholmsbörsen by buying stocks in companies that has announced a buyback program. Our study includes 59 companies that have accomplished a buyback program throw the years of 2000 to 2006. To calculate the abnormal return we use the BHAR method with Affärsvärldens generalindex and branchindex as benchmarks. The result shows a significant positive abnormal return of 23,56 percent the first 12 month after the announcement with Affärsvärldens generalindex as benchmark.
Förbättrat råvaruutnyttjande vid kvalitets-sortering av timmer : utvärdering av analysprogrammet Stockholmen för automatiserad timmersortering i dimensions- och kvalitetsklasser hos BARO WOOD AB
The aim of this thesis was to analyse BARO WOOD AB:s timber measuring and quality sorting and to evaluate the analyse program Stockholmen. The purpose was to get a better understanding for the quality sorting made at BARO WOOD AB today, analyse differences in center board quality from logs with a good quality and logs with a bad quality, suggest new sorting criterias developed from analyses made with Stockholmen and to evaluate the program Stockholmen. All analyses are based on data gathered in a test sawing made at BARO WOOD AB in June and July 2002. The test sawing was made on four different diameter classes and every diameter class consisted out of A or M-grade logs, with a better quality, and B-grade logs with a lesser quality. The logs where sorted out with BARO WOOD AB:s existing quality criterias.
Anställningsbara humanister : En kvalitativ studie om studenternas syn på anställningsbarhet
Employable humanists. A qualitative study on humanist students' views on employability.The crisis of the humanities is a controversial debate in the media and within academic settings. Because of lack of request for humanists in the labor market, the question of humanistic skills and employability is becoming increasingly important. The concept of employability importance not only echoes within the economic discussions, but also on everyday agenda in the academic world and takes a large part in the communication between the university and the students. It is therefore important to get answers to the question whether there is conformity in the interpretation of this concept between the university and the students.The aim of this desk study is to examine how the concept of employability has its significance in the academic communication and how the responsibility for employability is portrayed.
Medborgarinflytande, former och verkan : En studie av motståndet mot etableringen av ett ungdomshem i Kristinehamn 2005-2007
Abstract"Citizen Influence, Forms and Effects - A study of the Resistance Concerning the Establishment of a Juvenile Detention Center in Kristinehamn 2005-2007"Political Science, Johan Utter This essay circles around the concepts of citizenship and the questions if and how citizens in the modern democracy can influence and effect the political decisions made by the governing body on the local level. This is done by the means of a case-study concerning the establishment of an institutional facility for convicted youths in Kristinehamn. The planning of this facility and especially its planned location in Sunneberg aroused a significant negative response from the citizens, demanding a better alternative for the location.The proposition resulted in heavy protests from the citizens as the planned location was viewed as an important recreation area, where the citizens could experience nature first hand, close to the centre of town. As a result, some citizens living close to the planned location, formed a network called "Bevara Sunneberg", whose purpose was to influence the decision-makers and make the citizen?s voices heard.