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2776 Uppsatser om Buyer-Supplier Relationship - Sida 16 av 186
"Alla känner alla" : En studie om musikbolags relation till media
The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.
CRM-En fallstudie av Nordea Private Banking
Title: CRM ? A case study of Nordea Private BankingAutors: David Johansson & Mikael Westin Advisor: Ulf AagerupLevel: Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords: CRM, Relationship marketing, Private BankingQuestion: How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose: Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is.Method: The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework: In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion: The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.
Kapitalstrukturens inverkan på företagsvärdet : - En kvantitativ studie av den svenska aktiemarknaden
Background: During extreme market conditions like the period during fall 2008 the discussion of what affects company value becomes apparent. The capital structure is the relation between borrowed capital and equity in a company´s financing mix. What impact changes in capital structure have on company value is a widely debated subject within the theory of finance. If a relationship between capital structure and company value exists the implication is that an optimal capital structure where company value is maximized also exists.Aim: The aim of the thesis is to study whether a certain relationship between capital structure and company value exists among selected stocks and companies listed on Stockholmsbörsens OMXS30.Implementation: With aim to fulfill the purpose of the thesis regression analysis has been performed among chosen stocks and companies. The empirical results eventuating from this have been analyzed from the view of elected relevant theory.Completion and results: We find that during normal market conditions a positive relationship between debt ratio and enterprise value (EV) can be established.
Analys av relationen mellan titel och musik - i ett urval av Torsten Petres pianostycken
The aim of this essay is to analyze the relationship between the title and the music in a selec-tion of piano pieces by Torsten Petre. Based on the work list, a categorization of the piano titles has been made and the categories have been named ?emotions, moods and minds?, ?na-ture?, ?mankind?, ?dances and similar titles?, ?supernatural beings, fairy creatures and popu-lar belief?, ?foreign countries and foreign culture?, ?nationalism and tradition?, ?artifacts?, and ?miscellaneous?. Two pieces from the category ?emotions, moods and minds? Skizzer för piano, third series Op.
Den listiga prinsessan Mandelbloms mödomsspegel : Hur unga kvinnor med muslimsk bakgrund förhåller sig till sexualitet
This essay focuses on the relationship between Islam, secularism, girls and sexuality. These categories problematize gender and how it affects identity processes of young women with a Muslim background. Sexuality is especially emphasized. The Muslim background is placed in contrast to the prescribed norms and ideals of the Swedish society/context concerning gender, sexuality and identity and this essay analyses how young women create gender and identity and which possibilities and strategies they have and use to negotiate about space in the relationship to other people. A girls? relationship to her own and others? sexuality is precisely what makes her a girl, but more importantly, also to which kind of girl.
I demokratins vagga : en essä om demokratins väg på förskolan
This essay is about how basic democratic values are formed in preschool. I have focused on children´s abilities to take on responsibility and also, on the importance of relationships in the development of democratic values in preschool.This essay starts in self-perceived dilemmas, based on my own feeling that the children should have more rights and that the preschool often has too many unreflected rules and routines. The dilemma has been reflected on and has been discussed in relation to other theories. I have also reflected on my own behavior as a teacher and to what extent this behavior has influence on the outcome.The relationship between the governing documents and the work in preschool has been reviewed with the conclusion that they are not synchronized with each other.The investigation shows several examples of the meaning of a good working relationship between teacher and child and that children´s own sense of responsibility should be taken seriously and be recognized as a resource.In the discussion with the theories a connection between democracy, relationships and children´s responsibility was detected. The meaning of a good working communication and the teacher?s significance for the development is central and is made visible and problematized.The concluding words show how the approach to democratic and fundamental values must come to a change in preschools, a change that the teacher partly is responsible for.
Har syftet att stärka konsumentskyddet uppnåtts i och med införlivandet av Fastighetsmäklarlag (2011:666)? : 8, 11, 12, 14, 16, 18, 20 och 29 §§ FML
The purpose of this thesis is to investigate the new real estate brokerage Act and to see whether the main intent, to strengthen the consumer protection, has been fulfilled through the implementation of the 2011 Act. The real estate agent legislation is made to protect both the buyer and seller throughout the property transaction. Although the intent is to protect the consumer, it is not unusual that disputes arises. To avoid disputes concerning the property transaction, the 2011 legislation opens up for greater transparency in the mediation process. The protection for the consumer has been considerably stronger since the 2011 legislation was implemented.
Omsorg i nöd och lust : kvinnliga och manliga anhörigvårdares upplevelser av att vårda sina makar
In using a qualitative method have I interviewed six women and six men taking care of their wives respectively husbands suffering from physical disease, disfunction or demental disease. The purpose was to find out whether male and female caretakers were differently influenced in their situation, relationship and in their partners, when they became caretakers of their spouse, depending on what the partner suffered from.The results showed that, when a husband or wife was hit by disease or disfunction, the caretaker was influenced both in the partners situation, the relationship and the role towards the partner. The couple still lived in a close relationship and could communicate. For the carers spouse suffered from a demental disease, there was no communication as before or possibility to remember. The carers also felt the loss of community, nearness and sympathy.
Kommunikation mellan en reklambyrå och dess kunder
The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face.
Ett träd för ett annat
This project is a collaboration with Ett Klick för Skogen, a foundation that buys and preserves endangered forests in Sweden. There are several ways of helping the foundation, e.g. buy a tree and for this the buyer obtains a symbolic diploma. Many organisations uses this method to collect money and for me the lack of a thorough expressions are consistent. The objective with this project has been to renew these diplomas for Ett Klick för Skogen and in the long run increase the collections and preservation of endangered forests in Sweden.The idea has been to vivify hardwood trees in a new and rather poetic than pedagogic manner.
Resurssnåla materialflöden - En fallstudie på Volvo Powertrain
From the customer?s perspective the only reason for a firm to exist is the value it creates. However, a problem within manufacturing companies is that of the total lead time, only a small part can be considered as value adding. It has further been discovered that when working with improvements businesses often sub-optimizes single processes instead of considering what benefits the entire company. Thus, when improving processes and activities it is important to have knowledge about and understand which factors that affect how the flow can be designed.Several studies have been performed with a wide perspective on process flows in order to obtain a more resource-efficient and value added flow.
Tingens stilla liv. Ett utforskande projekt om relationer mellan ting och människor
We are surrounded by things. They have their own personalities. Some evokes our emotions. We want to own them. We develop strong relationships to each other.
Kundrelationer : En jämförande intervjustudie av Sverige & Spanien
The way you address people is depending on the existing culture, to be on familiar terms with people you don?t know or elderly people is totally unacceptable in some cultures. Some behaviour might be acceptable in one culture, and unacceptable in another. Culture exists on different levels in the society, and what combines people within a culture are that they share the same norms and values.This study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the study, Sweden and Spain.
Outsourcing av ekonomifunktionen: En fallstudie av tre redovisningsföretag
The aim of this paper has been to investigate how accounting firms govern their organizations with regards to the complexity in the service that they offer. The service includes the general accounting tasks which through standardization can be cost efficient, the advisory services that entail flexibility, and the relationship with the customer which needs to be taken into consideration when delivering the financial reports. These three components are important but require different approaches when it comes to governing the organization. The conducted case study has shown that the accounting firms govern their organizations bureaucratically and mainly through behaviour and accounting controls. The advisory services demanded by customers are standardized, not analytical, and therefore do not require the firms to take flexibility into consideration.
Kundbibehållande och lönsamma kundrelationer genom relationsmarknadsföring: fallstudier på JOB media och Polardörren AB
This thesis focuses on RM and customer relationships and tries to answer two research questions: how firms can retain customers and how to generate profitable customer relationships by using relationship marketing. We conducted case studies on JOB media, a company in Luleå, and Polardörren, a company in Öjebyn, Piteå. Our research has revealed that in many ways our case study companies conform in major ways to the theory in this particular area. However there are differences between how these two firms go about in regard to customer retention and establishing profitable customer relationship. We have discovered that JOB media, which is a service company is more inclined to maintaining close and long-term relationships with its customers.