Syfte: Syftet med uppsatsen är att undersöka hur företag, med hjälp av den moderna alltmer avancerade och utvecklade teknologin, systematiskt kartlägger konsumenternas köpbeteenden, genom s.k. business intelligence. Uppsatsen ämnar ta reda på hur teknologin appliceras hos företag samt hur och i vilken mån den data som samlas in används för att få konsumenter till önskade köpbeslut.Teori: Arbetets teoretiska kärna utgörs dels av ett teoretiskt ramverk, i vilket redogörs för business intelligence, samt ett avsnitt där teorier om konsumenternas köpbeteende presenteras.Metod: Arbetet har sin metodologiska utgångspunkt i en kvalitativ forskningsansats där fokus ligger på semistrukturerade intervjuer. För att besvara forskningsfrågorna har ett djupgående angreppssätt används.Empiri: Intervjuer med respondenter, i form av ämnesspecifik expertis, från IBM Sverige, HUI Research och Coop Sverige AB har genomförts.Resultat: Resultatet som presenteras i undersökningen visar på att konsumentförståelse i huvudsak genereras ur kundkortsdatan vilken fungerar som såväl informationsinsamlare som relationsskapare. Utöver det finns det ett växande intresse för kartläggning av rörelsemönster i butik.

Every year, thousands tons of edible food are discarded by the grocery stores. This is food that could have gone to people that?s in need of it. In many countries, so called food banks are established in order to supply welfare organizations with this kind of food. Today there is no equivalent system existing in Sweden.

The purpose with this paper is to examine whether other peoples opinions of a song and an artist influences an individuals own opinions of the song and artist. Through a quantitative study we seek to study whether such an influence exists and if it does, how strong that influence is. The study began with a pretest to examine whether differences existed when we manipulated our independent variable, how many times the song has been played at Myspace.com. Subsequently we performed a quantitative study by handing out surveys to students at Stockholm School of Economics on two different occasions. Our results show no significant differences in attitude or intentions when the amount of times the song has been played at Myspace.com is manipulated.

This thesis examines Jews and Catholics views on immigration to the United States in the late 19th century. It is qualitative analysis of how immigrants and immigration is treated in two different magazines, The American Jewess and Catholic World. The findings are then put in the context of contemporary nativist ideas. This thesis states that both The American Jewess and Catholic World are, principally, in favor of immigration and do not want to restrict immigration at that time. Catholic World is somewhat more open to the idea ofdiscussing harder immigration laws but the overall tendency in both magazines is that immigration is not a problem to the United States.

This essay in economic geography describes what intra-firm trade as a concept is and different ways to determine in which cases trade is to be labeled as intra-firm trade (IFT) or not. The method used by the author is most easily described as descriptive. This method was chosen in order to test if existing theories; classic and neoclassic economics, new trade theory and international business studies, are capable to explain the phenomena of IFT. The theories are tested trough primary and secondary literature but also trough reasoning by the author.The conclusion is that the most reasonable way to determine whether trade occurs intra-firm or not, is to decide upon a 5-% rule where it when one part owns 5-% of the voting strength in the other company is to be considered intra-firm trade. This is a conclusion based on several reasons; the strongest one being that a common view on IFT could boost comparative studies as the U.S already collects data based on the 5-% rule.Classic and neoclassic economics are incapable of explaining IFT as aprerequisite for these theories is that markets are perfect.

A dilemma often met by entrepreneurs is whether or not to share information about their business ideas in order to increase the probability for success. The reason for sharing information is presumed to be an increased ability to develop the business idea, whereas the reason for maintaining secrecy would be to protect the idea from being stolen. Common as this dilemma is in practice, it is not very well covered in the entrepreneurial theories. The purpose of this thesis is to elaborate the theories in this subject by investigating an entrepreneurial case. The case shows that one possible solution to the dilemma is a situation-based information sharing.

Every year the Swedish government invests capital in different projects. In recent years the Swedish government has chosen to invest in design. The reason for this is that the government wants industry to use design as a competitive source. Two organizations, Svensk Form and Stiftelsen Svensk Indistridesign, have been assigned to improve industry and society?s under¬standing of design.

The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.

During recent years, financial innovation has given rise to numerous structured investment opportunities aimed towards the general public. These have enabled private investors to engage in high-risk investments offering as much as 400 per cent leverage while oftentimes not fully having grasped the risk involved. The issuers of these securities have been criticized for using advertising of a too aggressive and misleading nature.By presenting 819 potential investors with two different investment opportunities yielding the same return over a six day period, we have aimed to assess whether the inclination of being affected by judegmental heuristics varies with factors such as knowledge, overall attitude towards the asset class, risk appetite and experience from previous investments.We have observed that investors' perception of the attractiveness of an investment can be distorted by altering the information presented to the investor. However, our findings show that this tendency decreases with an increased level of knowledge, experience and risk appetite..

This essay focuses on the press coverage of the riots in Gothenburg 2001. The questions it aims to answer are, How is it that although the media was gender-neutral in its news reports, the lasting memory is one of rioting men, and why did the media simultaneously exaggerate and minimize the importance of the riots?The material consists of articles and photographs from Swedish mainstream newspapers. The method is text analysis, with a heavy influence of discourse theory. The conclusions are that since the hegemonic discourse on gender does not allow women to be active and violent, all bodies in the riot automatically become men, no matter how female they seem to be in other contexts.

Do teachers? expectations of their pupils become a part in the judgement of which grade a pupil will receive in the end?Several of the polical parties in Sweden have recently been argueing that teachers should be able to give pupils a grade in how they behave in school. Several newspapers also have reported that pupils today have gotten lower results for the last few years and more pupils do not get approved in all subjects. Because many of the studies about pupils results focus on the pupils? skills, I deciced to focus on the teachers part in how a pupil get a better grade or not.In the study I have been looking at a small community in the south of Sweden.

The initial aim of the roll out of smart electricity meters in Sweden was to allow remote readings of the households? monthly electricity consumption for billing purposes. Since then the transition towards a smart grid has become a more prioritized matter. In the roll out of next generation smart meters more attention is therefore given to how the Distribution System Operator (DSO) can benefit from the meter through different smart grid applications. This study uses a qualitative research method to identify three general fields of application and 15 specific concepts corresponding to ways in which the DSO can create added value from the information provided by the smart meter.

The majority of the Swedish population were self-provided within agriculture a hundred years ago. Times do change and today the situation is the other way around - most of us live within city boundaries and only few work with farming and related agricultural businesses. One thing that has not changed though, is the need of supplies from Swedish agriculture.What do we think of those products? Are we even aware of the connection between us and agriculture? The Federation of Swedish Farmers, LRF (Lantbrukarnas riksförbund), started their project to strengthen the link between consumers and producers in 2008.This paper is part of the project and its aim is to investigate consumers' views and values upon the effects and products from Swedish agriculture.Opinions and values have been studied through interviews influenced by phenomenology. The results show that the informants in general had a positive approach and thinking concerning the products and effects from Swedish agriculture.

Near Field Communication, NFC, is a short-range wireless communication technology that enables data exchange between devices in a secure way. A NFC phone has the potential to enable the convergence of wallet, phone and keys, but as many other technological innovations, the launch is struggling. We have discovered that technological innovation is only the first step. For an innovation to be adapted, there need to be business model innovation too. Many actors form the ecosystem of NFC and the business model for each service is still an unsolved problem.

The demand from Swedish companies of new potential markets to enter is increasing. One of these companies is Väderstad-verken which has the vision to grow approximately 15 percentages every year. To make this possible they must find new emerging markets to enter to be able to grow. Together with Väderstad-verken we have chosen India as a case study. Mainly because of its big agricultural sector that hasn?t yet been developed to modern standard.