Syftet med denna uppsats är att berika den befintliga teorin om verksamhetsstyrning inom offentlig sektor med fokusering på överensstämmelsen mellan mål och resurser i den offentliga hierarkin. Undersökningen är av en fallstudiekaraktär där forskningsprocessen bestått av ett antal personintervjuer. Dessutom har vi samlat in en del sekundär data som var nödvändig för att slutföra studien. Vi har valt att utgå från teorier som behandlarverksamhetsstyrning med tillhörande komponenter Empirin består av insamlat material från intervjuer som ägde rum på Malmö Stadskontor, två stadsförvaltningar samt två grundskolor i respektive stadsförvaltning inom Malmö Stad. Våra slutsatser påpekar att det finns klara avvikelser mellan mål och resurser inom de studerade enheterna.

Secondary schools have for decades debated whether they promote social reproduction which is considered to generate the homogeneous student compositions. The gap between the academic programs and vocational education programs is considered to increase. What in recent years has appeared in research is that the gap is increasing most tend to be in the specific academic program, particularly in science. This paper's intention is to describe the science program at a local level and the pupils who were admitted to the science program autumn 2009 on the basis of an educational sociological perspective. The survey consisted of a census in which all students were given the opportunity to answer a questionnaire.

The purpose of this study is to investigate the forest managers view of the edu-cation at the School for Forest management at SLU and the first years of em-ployment. Surveys were sent to batches 05/08, 06/09 and 07/10 a total of 136 question-naires were sent out. 80 people answered the survey, this gives a response rate of 59 percent The former students rated according to a 9-grade scale how satisfied they were with the different courses they had attended during their years as students at the school. The courses in mathematics and statistics got the highest marks with an average of 7.3, while the entry-level course in law only got an average of 4.6. A major part of the former students had in the questionnaire enquired a leader-ship course and a business course with focus on negotiation techniques during their education. There is a wide variety of employment opportunities for the graduated students. Timber buyers and forest managers or planners are just a few positions that for-mer students now possess. The study shows that there is a big difference in the first introduction to a new work place depending on where the student got hired.

Background: The hotel market has become undiversified and the competition has increased rapidly. At the same time the environment aspects has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a high credibility.Problem definition: What factors are important for hotel companies to attain long term business survival trough a green marketing strategy?Purpose: The purpose with this paper is to, trough a case study of Scandic Hotels analyze and find the relationship between trustworthy environmental work and internal factors.Method: This study is based on both qualitative and quantitative research methods. The qualitative data has been gathered through interviews with five different levels of personel, both management and employee, within the company.

Numerous dogs are stressed during a stay at a veterinary clinic. Stress has an impact physically as well as mentally, and may influence animal care. There are different ways to prevent and handle animal stress. Dog Appeasing Pheromones (DAP) is sometimes used to reduce stress. The aim of this study was to investigate the potential need for stressreducers, explore the use of DAP and evaluate pheromonatherapy for dogs as a potential stressreducer within veterinary health care.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

This work broadly illuminates the conditions for increasing the commissions of forestry services within the whole, or parts of, the western regions of Stora Enso?s operating area. Through a questionnaire, a survey was made examining whether the owners of the forests themselves do the forestry on their woodlands. This foremost concerns the pre-commercial thinning, but also planting and soil scarification. The survey also shows who are buying the most part of their forestry services and who are carrying it out themselves.

Within the field of welfare research, few people take into account both the aspect of gender and class. Thetraditional class-oriented research has a one-dimensional perspective on gender and the feminist welfare researchrarely carry out large comparative studies. A multi-dimensional perspective on the construction ofgender and class would benefit from both the feminist and class welfare-oriented research, and contribute toincreasing the knowledge about the individual's experience and attitudes to work and work time. The aim ofthis paper is to examine the correlation of the intersectional relationship between sex / gender position andclass position with the attitudes and motives for working time reduction. Especially in, (1) the value in work,and (2) the attitude to a high number of working hours, as well as (3) its combined effect on the conflict betweenwork and family.

AbstractTitle:The Mediator?s Qualities - How are the negotiating parties effected by themediator's persistence and patience?Level:Final assignment for Bachelor DegreeAuthor:Johanna Strandberg and Emma HjalmarssonSupervisor:Jens Eklinder Frick and Jonas MolinDate:May 2015Aim:Our aim is to create a greater understanding of the negotiating parties'experience of the mediator's persistence and patience.Method:We have chosen a deductive approach that we have based our empirical dataon already existing research. Theoretical material has been gathered throughliterature, theses and scientific articles. With the background to our aim, we havechosen to use a qualitative approach where we have interviewed ten people who havebeen in contact with a real estate agent the last 24 months. The empirical data wasthen analysed and discussed in our analysis and conclusion.Result & Conclusions:We have found that the mediator's persistence and patienceaffect negotiating partners in various ways.

Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.

AimThe aim of this study was to survey the physical fitness in boys with type 1 diabetes (IDDM). The results were compared to a control group with healthy boys that have preformed the same tests in other studies. Our questions were:1. How does BMI relate between IDDM-children and healthy peers?2.

Purpose: To examine if the management of the public sector organization Sida actively work with how to motivate their employees. We also examine which factors of motivation dominate amongst the employees.Method: A case study with a qualitative approach was conducted, using semi structured interviews and a survey to gather data. By connecting motivation theories with collected data, we analysed the results to find similarities, differences and relations between them.Theory: The study is based on motivation theories and other contributing research.Conclusions: The study shows that management actively work with how to motivate their employees. But the employees are not aware of how management work with motivation. The majority of the motivation factors are highly valued, but the dominating factors are personal growth, stimulating work assignments and the ability to know the results of their work..

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

Background: The Swedish life-insurance business has been extensively criticised lately due to broken promises to customers as well as due to scandals that some companies within the business have been involved in. The companies within the Swedish life-insurance business find themselves in a so- called crisis of confidence, something that is created in and by media. A company that finds itself in a crisis of confidence somehow have to manage the situation and crises of confidence can also result in different kinds of changes. Purpose: The aim of this thesis is to explore and analyse how individual life- insurance companies manage crises of confidence. As a consequence, the aim is also to investigate in what way crises of confidence are initiators to change.