The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today?s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar.  The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general.

The social community is structured around data, a lot of that data is stored in different types of databases. The meaning of this essay is to develop an interactive tool that will change the way database visualization is done, and also to research in which fields a tool of this type can be used. With the help of different methods we discovered areas where it could be of use, such as; presentation of a database, development and documentation of a database. The primary goal of the prototype was to make viewing of database structures easier, even people without prior database knowledge should be able to understand the structure. During the development we used prototypes.

The aim with this study is to explore if and how linguistic learning takes places when four pairs ofstudents in grade one writes on the computer. Observations of eight students took place duringtwelve lessons to investigate what happened during their writing processes. This study isimportant because students? computer writing is a relatively new phenomenon in the Swedishprimary school.It is clear that the peer collaboration creates a complex interaction that becomes the platform, andalso the prerequisite, for successful language training. The method can clearly give students profitsin their linguistic development.

Projektet visar hur man med relativt lite kunskap om programmering kan ta fram en lo?sning som ba?de a?r cross-platform och enkel att underha?lla och vidareutveckla med ytterligare funktioner i framtiden. Systemet a?r gjort i Filemaker Pro 13/14 som ocksa? a?r klienten fo?r Mac OS X och anva?nds fo?r mobila enheter via Filemaker Go 13/14.Personalen pa? kostymavdelningen pa? NorrlandsOperan har tidigare arbetat med en struktur da?r information och bilder kring produktionen sparats i olika Excel eller Word-dokument fo?r att sen sparas pa? en gemensam filserver. Detta arbetssa?tt skapar problem kring dokumentation, att hitta information och att jobba mobilt.Lo?sningen a?r framtagen fo?r att understo?dja personalen i deras arbete och fo?ljer en tydlig ordning med vilka objekt som a?r relaterade till vilka andra objekt.

Bakgrund: Debatten om Corporate Social Responsibility (CSR) har pågått i över 40 år och har under de senaste åren blivit allt mer aktuell även i Sverige. Detta till följd av dels de ökade krav som medarbetare och konsumenter ställer på företagen och dels på grund av en ökande internationalisering, en snabbare informationsspridning och ett hårdare företagsklimat. Idag finns flera exempel på företag som kompletterar målet om att maximera vinsten med ett mål om socialt ansvarstagande. Samtidigt strävar dagens marknadsförare i allt större utsträckning efter att skapa holistiska marknadsförings-aktiviteter, med syfte att bygga ett starkt varumärke som kan skapa konkurrensfördelar. Syfte: Denna uppsats har till syfte att öka förståelsen för CSR:s påverkan på ett företags varumärke.

Title: How to manage stress seen from a leadership perspective Authors: Lina Jonsson, Kristian Olsson, Mattias Olsson, Shabnam Tahajjod Supervisor: Marie Aurell Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Question of issue: How can we understand stress managing at a workplace seen from a leadership perspective? Method: We have chosen a qualitative method for our thesis with inter-views as qualitative data collection. The interviews had a low grade of standardization. Result: On the basis of our question of issue we have drawn the con-clusion that it is important to create comfort at the workplace, that there are a safety and a feeling of handle the work tasks and that there is a plentiful information flow between managers and employees to manage to handle the workplace stress situa-tion..

The purpose of this Master?s Thesis is to examine and describe how a wiki can be used in the information seeking education. We believe that the preconditions for education and learning are changing; technology and Internet has introduced new tools for the learning situation. To examine this we will describe how the wiki technology can be used in the information seeking education, describe how the goals of the information seeking education are reached when using a wiki and lastly investigate the school librarian?s pedagogical role in wiki-based education.

The new media landscape is growing by the minute with blogs, web pages and different communities. The latest phenomenon that has grown rapidly throughout the world is Facebook. This is at new platform for communications where individuals can meet and socialise. Even political actors have started to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists).This study examines how Facebook can be used as a tool to create opinion.

Large companies in today?s business environment are to a great extent depending on their credit score by rating institutes like Moody?s and Standard & Poor?s. There is however indications that these big institutes are not always rating companies accurately. This is why this thesis aims at developing a new credit rating model, CRITA-Score, with the objective of determining a company?s financial health more accurately.

Syfte: Då vi har funnit att en stor del av tidigare forskning kring varumärken fokuserar på konsumentmarknaden vill vi närmare undersöka varumärkets betydelse i en industriell kontext.Metod: Vi har genomfört en kvalitativ undersökning genom ostrukturerade och öppna intervjuer. Vi utgick från våra respondenters svar och analyserade därefter svaren med hjälp av relevanta teorier. Undersökningen har således en induktiv ansats med ett tolkande synsätt. Teoretiska perspektiv: I vår teoretiska bas har vi samlat teorier från tre olika ämnesområden; nätverksbyggande och relationsmarknadsföring, inköpsteorier samt varumärkesteorier. Dessa tre områden ligger till grund dels för vår egen förståelse för ämnet samt för hur vi tolkar och analyserar det empiriska materialet.Empiri: Vårt empiriska material består av tio djupgående intervjuer på totalt fem företag.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

Abstract In high voltage substations there is an increasing demand for computerized equipment, and automation of operation and supervision. The future primary equipment will provide the possibility to collect more information and to provide better control for improved effectiveness. Since ABB has got a large customer target, each product must be custom made to fulfil the customers (often from different countries) demands. Later these products will be configured by engineers who may not be familiar with the tools used at ABB. This is a very expensive and time consuming.

Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a business idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its business idea fits in with future trends within tourism and how to stay competitive.The purpose of this research paper is to identify the social driving forces that have an impact on people?s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry.

Projektet visar hur man med relativt lite kunskap om programmering kan ta fram en lo?sning som ba?de a?r cross-platform och enkel att underha?lla och vidareutveckla med ytterligare funktioner i framtiden. Systemet a?r gjort i Filemaker Pro 13/14 som ocksa? a?r klienten fo?r Mac OS X och anva?nds fo?r mobila enheter via Filemaker Go 13/14.Personalen pa? kostymavdelningen pa? NorrlandsOperan har tidigare arbetat med en struktur da?r information och bilder kring produktionen sparats i olika Excel eller Word-dokument fo?r att sen sparas pa? en gemensam filserver. Detta arbetssa?tt skapar problem kring dokumentation, att hitta information och att jobba mobilt.Lo?sningen a?r framtagen fo?r att understo?dja personalen i deras arbete och fo?ljer en tydlig ordning med vilka objekt som a?r relaterade till vilka andra objekt.

Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.