I min undersökning har visats att balans är ett nyckelord. Balans mellan magasinens upplevda värde och dess pris. Balans mellan reklam och annat innehåll. Balans mellan lyx och alldaglighet. Jag har sett tydliga paradoxer, dels i magasinens innehåll, dels hos konsumenterna.

The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.

Purpose:To concretize the various factors on students' theses that are perceived valuable and can contribute to corporate profitability. In our investigation, we want to strengthen the understanding of a "win-win-situation" of cooperation between students and businesses.Methodology:In this study, we have chosen a qualitative approach in which five personal interviews with various organizations that are active in a knowledge intensive industry. A semi-structured questionnaire was used in our interviews.Theory:Our theoretical framework has two broad areas. Introductory chapter is based on theories of research development in Sweden with theories that emphasize the value of collaboration and knowledge. The second chapter deals with a theoretical outlook on value and how this can be applied in marketing.Conclusion:The study shows a diversity of values within three broad categories.

During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

Title: The way to successLevel: Final assignment for a Master?s Degree in Business AdministrationAuthors: Larisa Glazkova and Veronika LarssonSupervisor: Jonas KågströmDate: 2011 ? JanuaryAim: Many companies are started each year, but only some of them are successful and generate worthwhile profits. Many new companies do not survive the first few years. The purpose of this thesis is to identify factors that can lead to success for small and medium-sized enterprises in Gästrikland.Method: We analysed 559 interview surveys that were collected during the years 2004-2010 and success factors were defined. Additionally, financial reports from the database Retriever were analysed.

Marketing is an important tool for companies to use in today?s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer?s increases and it has become more common that the customers tend to be less loyal towards the company.

ABSTRACTTitle: Senses strategic importance to the customer experience in dressing roomAuthors: Anna Andersson & Alexandra LundqvistTutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus UniversitySubject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks and laws evolved and gained a significant role in the organization and its surroundings. The aim of the present study is to find out how four companies in the Kristianstad region are working to ensure its internal control and how they work to minimize risk and reduce uncertainty. We have used a qualitative method and interviewed a person in a senior position in each company.

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

The purpose of this essay is to describe the organization of the Swedish Animal WelfareAgency during the time it was in operation. The Swedish Animal Welfare Agency was established in 2005 by the government who saw it as necessary in order to strengthen the protection of cruelty to animals in Sweden. However, the agency was shut down already in2007 and its responsibilities as an agency was moved back to the government and the department of agriculture. During its time in operation, the Swedish Animal Welfare Agency, received much criticism, among other things because of its interpretations of the law which were seen as too focused on details and thus ?bureaucratic?.

AbstractThe Swedish Road Administration in the region of Mälardalen has since 2004 worked to in¬crease the efficiency of the maintance of bridges based on limited functional requirements and time demanded action.The maintenance of the bridges is contracted in the county of Uppsala since 2004, and Örebro since 2007. The county of Nyköping and Västerås is contracted by the traditional system. The contractor will perform a regular maintenance on all bridges. The bridges are inspected by the contractor at least once every year.The contractor registers the result of the inspection in a database called BaTMan. BaTMan is a Bridge and Tunnel Management system and is a strictly web solution were the user logs in via the internet.The Swedish Road Administration also inspects the bridges to se that the demands on the bridges are followed.My work is to compare these different inspections and to see any development..

Sammanfattning Titel: Återuppbyggnad av strukturer efter en kris Författare: Lisa Mattsson, Emma Lindmar Handledare: Camilla Wernersson Institution: Managementhögskolan, Blekinge Tekniska Högskola Kurs: Kandidatarbete i Företagsekonomi, 10 poäng Syfte: Syftet med denna uppsats är att ur ett meningsskapande perspektiv bidra till en ökad kunskap och förståelse om hur interaktioner mellan människor i en organisation kan återuppbygga strukturer efter en kris. Metod: För att nå vårt syfte har vi valt att arbeta med kvalitativa metoder. Vi har genomfört en gruppintervju med personal från hemtjänsten i Kronobergs län, vars strukturer rasade samman under stormen Gudrun. Vi undersökte hur de efteråt återuppbyggde strukturerna genom att analysera olika teman ur empirin. Slutsatser: Osäkerhet, samhörighet, roller, beslutsfattande och rationalitet, är teman som alla är länkade till varandra, till strukturåteruppbyggande och till meningsskapande. Detta resonemang leder till slutsatsen att meningsskapande kan underlätta för strukturåteruppbyggande, och strukturåteruppbyggande kan i sin tur underlätta för meningsskapande. Abstract Title: Reconstruction of structures after a crisis Authors: Lisa Mattsson, Emma Lindmar Supervisor: Camilla Wernersson Department: School of management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 10 credits Purpose: Our purpose of this paper is to, with a sensemaking perspective, contribute to a higher knowledge and understanding about how interactions between people in an organization can reconstruct structures after a crisis. Method: To achieve our purpose we chose a qualitative method.

Titel: Stresshantering ur ett ledarskapsperspektiv Författare: Lina Jonsson, Kristian Olsson, Mattias Olsson,Shabnam Tahajjod Handledare: Marie Aurell Institution: Institutionen för ekonomi och management Kurs: Kandidatarbete i företagsekonomi, FEC 007 Frågeställning: Hur kan vi förstå stresshantering ur ett ledarskapsperspektiv? Metod: För vår uppsats har vi valt en kvalitativ metod med intervjuer som kvalitativ datainsamling. Intervjuerna hade en låg grad av standardisering. Slutsatser: Utifrån vår frågeställning har vi kommit fram till att det är vik-tigt att skapa trivsel på arbetsplatsen, att det finns en trygghet och känsla av att klara av arbetsuppgifterna samt att det sker ett rikligt informationsflöde mellan chef och anställda för att kun-na hantera arbetsplatsens stressituation. .

Generellt gäller att den undersökta branschen har blivit ganska så hårt påverkad av finanskrisen och lågkonjunkturen. De flesta åkerier har tvingats säga upp personal och även sänkningar av antal arbetstimmar förekommer. Omplaceringar är inte så vanliga inom populationen och det lutar åt att de mindre åkerier klarat sig lindrigare undan än vad de större har gjort. De åkerier som har varit i branschen en längre tid verkar också vara mindre känsliga för marknadsförändringar. Framtidsbilden ur åkarnas ögon ser mestadels stabil eller positiv ut medan investeringsviljan i branschen har avtagit då majoriteten nu är mer försiktiga än vad de varit tidigare..