Vi har funnit att fyra faktorer tillsammans kan bidra till ett ökad CTR. Dessa är: design/utformning, målgruppsanpassning, involvement och varumärkeskännedom.

This thesis discusses the concept of Corporate Social Responsibility, which means that companies are taking a voluntary accountability towards the society with a view to improve it. Today's stakeholders and people in general have higher demands and expectations on businesses and its products or services than before. This is driving more and more companies to consider questions like voluntary responsibility so that they can maintain public confidence. Confidence towards the banking sector is particularly important to avoid financial crises. Our study focuses on leadership impact on CSR.

Security Council resolution 1325 (2000) is about women, peace and security. Since the resolution was adopted several countries has made their own National Action Plan for implementation of the resolution.Sweden and Denmark are two of these countries. Resolution 1325 is one of the documents that each countries armed force has to relate to in international work.These countries can get to work together in international operations within the framework of the Nordic Defense Cooperation, NORDEFCO. This study is done by looking at similarities and differences in the action plans and whether they can be an obstacle for the countries to cooperate in an international operation.In this paper a comparative analysis of Sweden and Denmark's plans for the Security Council resolution 1325 will be done. The comparison is made based on the clauses of the resolution relating to the member states actions.In this paper, a qualitative text analysis to be carried out with sections of Resolution 1325 as a model for the comparison..

Syftet med denna studie är att utreda begreppen big data och analytics. Utifrån vetenskapliga teorier om begreppen undersöks hur konsultföretag uppfattar och använder sig av big data och analytics. För att skapa en nyanserad bild har även en organisation inom vården undersökts för att få kunskap om hur de kan dra nytta av big data och analytics. Ett antal viktiga svårigheter och framgångsfaktorer kopplade till båda begreppen presenteras. De svårigheterna kopplas sedan ihop med en framgångsfaktor som anses kunna bidra till att lösa det problemet.

Syfte: Att sammanställa en beskrivning på hur mål- och resultatstyrning fungerar i praktiken enligt budgetansvariga på verkställande nivå i offentlig verksamhet. Sedan studera huruvida mål- och resultatstyrning i offentlig verksamhet kan klassificeras som mål- och resultatstyrning enligt allmänna indelningar inom ekonomistyrning av olika författare. Vi skall samtidigt både finna svar på om mål- och resultatstyrningen är en väl fungerande styrmetod och om mätbarheten av uppställda mål måste finnas för att kunna utföra mål- och resultatstyrning i en offentlig verksamhet. Metod: Djupintervjuer med budgetansvariga personer i äldreförvaltningen i Karlskrona kommun. Intervjupersonernas utsagor har vi sedan tolkat till innebörden av mål- och resultatstyrning i äldreförvaltningen. Slutsats: Vår studie har kommit fram till att äldreförvaltningen som påstår sig använda mål- och resultatstyrning i själva verket bedriver ?ramstyrning med kostnadsansvar? enligt de teorier kring ekonomistyrning som vi har studerat.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.

Our main purpose with this paper was to figure out what makes a magazine successful. We wanted to analyze and examine factors of success for magazines, with a focus on music magazines, from a marketing perspective. Also, we wanted to see specific factors of success for the music magazine Groove. To do this, we interviewed seven people from different areas within the business with different kinds of expertise. We interviewed two people from Groove Magazine, two people from other music magazines and in addition to this, two people from a grand publishing company and also one person from a soccer magazine.

Med bakgrund mot den ökade penningutlåningen och nya tekniken har det för denna uppsats varit intressant att undersöka den nya typen av kredit, SMS-lån. Detta är en relativt ny kredit på marknaden och krediten är synnerligen samhällsdebatterad. Frågor som diskuteras är om SMS-lån är en skuldfälla och om den är en ockerliknande kredit. Därför är det intressant huruvida den är lik andra krediter på den svenska kreditmarknaden eller om den är så pass extrem att den inte går att passa in i ett mönster som generellt skulle gestalta alla typer av krediter. Syftet är att undersöka om SMS-lånen avviker från andra krediters utformning och beteende.

Because of an increasing demand from customers and changing external environment, there is a need for continuous improvements, for both manufacturing and service organizations, to meet these demands. Manufacturing organizations have been working systematically with quality improvements for a long time, but it has not been as common for service organizations. Because of that the methods to use for implementation of the systematic improvements have not been designed to fit service organizations, and not either for public organizations. The purpose of this thesis is to explain if and why the Swedish Road Administration?s organizational culture and handling of ideas and deviation support an implementation of continuous improvement management.

Att sätta personalen i fokus en modell om att möjliggöra för medarbetare? En fallstudie av Svenska Mässan.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Ip-telefoni.

Academic research concerning how to determine the power situation in a supply chain where an investment product supplier is involved did not exist. Therefore new models has been developed that analyses the power relations and maps out the power situation in a supply chain. In the future these models can be applied on similar cases by modifying the included parameters. The new models show that case company FAS should focus on the big producers of garbage bag which are Trioplast, Rullpack and Miljösäck. By strengthen the brand FAS can make more money in these relations.