Syfte: Genom att genomföra en studie angående vilka råd i marknadsföring som ges av rådgivare och vilka råd i marknadsföring som småföretagare får vill vi ta reda på vilka kommunikationsproblem i informationssyfte som existerar i en dialog kring marknadsföring mellan nystartande rådgivare och småföretagare. Metod: Vi har använt oss av den kvalitativa metoden med ostrukturerade personliga intervjuer. Vi har intervjuat fyra rådgivare och sex företagare. Slutsatser: Den skilda synen på marknadsföring mellan rådgivarna och företagarna orsakar kommunikationsproblem mellan de båda aktörerna. Kommunikationsproblemen beror till stor del på de olika kunskapsnivåerna..

A study based on the consumer buying decision process to discover the typical use of the Internet in the consumer buying decision process when buying clothes. The matter is researched through an Internet survey which discovers how the consumer use the Internet in each step of the buying decision process by using predetermined options. As a result, the conclusion is that people most commonly use the traditional alternatives in the buying decision process of clothes. However, information about a product is often collected on the Internet, mostly on different webshops. The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving.

This thesis project is based on a business idea where users can design their own t-shirt online. The project shows the first step in the development process where a prototype for a user interface is created and evaluated.The purpose of this thesis project is to answer the following question:How does one develop a user interface for t-shirt design with consideration to interaction design theories?In order to answer this question the design process began with scheduling the work at hand. The first step was to build a conceptual model based on specifications made prior to this project. This conceptual model became the foundation for the physical design.A high fidelity prototype was created using Macromedia Flash and Actionscript 2.0.

Background: To be better able to meet the new competition, companies are seeking new competitive advantages, wich is forcing them to review and, in time, change both working methods and corporate structures. This has led to an increased interest in the development of strategies within the field of Knowledge Management. Objective: The objective of this thesis is to improve understanding of how learning in a company occurs over internal boundaries and to investigate whether individuals need to be motivated in this regard. We also aim to give recommendations as to how this can be developed. Furthermore, we will work out a model that explains the learning process.

Vår två delade problem frågeställning lyder som följer:Synliggör processen som vi beskriver med hjälp av teatermetaforen vilka aspekter som är bidragande till en kreativ process som leder till lärande?Kan vi följaktligen använda oss av den kreativa processen för att ge normativa bud på en förståelseform för organisationsbeteende? Vilken syftar till att lyfta fram vad som krävs av företagsledare och medarbetare för att åstadkomma det som inom teatern kallas för ? en föreställning. Vårt syfte med uppsatsen är även det tvådelat:Dels vill vi bidraga till den akademiska forskningens mångfald med en ny teatermetafor. Dels vill vi med hjälp teatermetaforen pragmatiskt belysa hur användning av en kreativ process kan åstadkomma både lärande och resultat. Vi har använt oss av en autoetnografisk studie, baserad på Josés erfarenheter från sitt arbete med olika teateruppsättningar.

The main objective of this thesis is to study how the structures of a sell dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to analyze different answers given from those who are interviewed. I also use the deductive method due to my interest of studying how reality can relate to the theories with the choice of the subject.Moreover, this thesis is structured by three main perspectives; company, customers and techniques.

A change of generations occurs several times during a company?s lifetime. It is a process that requires planning and time. If the current owner wants to keep the company within the family, he has two options; he can either sell the company to a family member, or give the company to the new owner, like a gift. When the owner sells the company, it is common that he accomplishes it to a losing price.

Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.

In the last decades, lean production has proven to be one of the most important organizational paradigms in manufacturing. The lean concept has also spread into the service industry where it is applied within a range of different areas. The wide applicability of lean principles has spurred the authors of this study to apply the principles in the context of the operations of a Swedish remand prison. The thesis examines the process a client of the remand prison Häktet Kronoberg goes through from the time of arrest until he/she is released or convicted and transferred to jail. Based on lean tools and principles, the thesis maps and analyses this process.

Problemformulering: Hur ser IGS strategiska process ut och vilken strategisk position har de idag?Hur påverkas företaget av en föränderlig omvärld?Syfte: Utredningens syfte är att studera och analysera IGS strategiska process samt undersöka hur applicerbara de tre strategiska synsätten är på fallföretaget ifråga. Vi har även för avsikt att se hur stor effekt den föränderliga omvärlden har på företaget. Med detta som utgångspunkt ämnar vi komma fram till förslag på en modell som visar IGS strategiska position.Metod: Vi använder oss utav en kvalitativ fallstudie. Det metodiska angreppssätt vi valt är den abduktiva ansatsen.

I dagens samhälle är majoriteten av våra tillgångar digitaliserade och bevarade i olika typer av informationssystem. Genom Access Control (sv. behörighetsstyrning) säkerställs att användare får korrekt åtkomst till dessa tillgångar. I takt med att organisationer genererar allt mer affärskritisk data i sina informationssystem har dock hanteringen av användare och behörigheter komplicerats. En modern genre inom begreppet informationssystem som länge visat ökad tillväxt är Business Intelligence (BI).

Introduction: The interaction between different care facilities and professions is important in the care of older patients. Patients do not always get enough time to recover and often have a continued need for care. A discharge process of good structure in which the patient and relatives are participating and the continued need of care is assured is of importance in care of older patients.Objective: The overall purpose of this study is to compare the discharge process for patients over 75 years old admitted to a emergency medicine ward respective a emergency medicine ward with geriatric focus at a medicine clinic, to compare discharge process between these wards and evaluate the patients situation at home after discharge.Methods: A survey of medical records with a protocol and a telephone survey have been performed. Data was analyzed with descriptive and analytic statistic. Patients at the medical wards MAVA and care unit number 21/34, which are 75 years or older and are discharged to their own home, within the municipality of Göteborgs stad, in Sweden, are included in this study.Results: The discharge process differed between medicine wards with emergency medicine and geriatric focus.

The number of ideas at innovative companies usually exceeds the amount of available human ormaterial recourses, this include ideas for development of new products. Since they are not able to doeverything they want to do they have to choose between ideas to develop new products. This includesthe decision on when to start, stop or kill a project as well as the thought process of prioritizing betweenongoing and potential projects.Project Portfolio Management (PPM) is an organizational process, with the purpose of systematicallyorganizing and running the activities that aim to evaluate, select and prioritize ideas and projects fordeveloping new products. PPM include four major goals to be fulfilled; Maximizing Value of thePortfolio, Achieving a Balanced Portfolio, Achieving a Strategic Alignment and Running the RightNumber of Projects.The purpose of the thesis was to develop a more visual and formal PPM process for the early stages inproduct development in one department at St Jude Medical AB, Sweden.The thesis was conducted by following a methodology known as Process Modules. The methodology isan approach for developing a PPM process that fits a specific company.

This study focuses on a specific organization of a Security Operations Center (SOC) as a case studyto first identify specific challenges related to the work process, preceding with identifying whichprinciples from various process models, such as agile and traditional methodologies from softwaredevelopment companies, can be implemented. Initially, the study presents relevant research on agile and traditional process models as well asresearch on SOC. Subsequently, six semi-structured interviews are planned and conducted withemployees within a specific SOC-type organization to identify the current work process and thechallenges affecting the organization?s work process. The results of this study indicate a description of the current work process in the organization aswell as a variety of challenges related to technical and organizational issues.

Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train trip to the destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the destination.