Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

This joint study has researched the use of non-European history in a Swedish textbook for the High School course History 1a1 as well as internet based material regarding the same issue. The aim of this study was to clarify the use of non-European history in regards to the Eurocentric theory.As for the textbook analysis the purpose was to research what non-European history was mentioned in the material with regards to geographical location and the events that were mentioned, as well as to study how much non-European history was included in the material compared to European or Western history.The study of internet based material aimed to show what kind of teaching material could be found on internet based databases by and for teachers. The study aimed to show how well the material handled non-European history, as well as to what degree the material used European perspectives when dealing with non-European events and geographical areas.In our thesis we have created our own definition of the theory regarding eurocentrism. The method used was a combination of a quantitative and a qualitative discourse analysis of the texts.Our results showed that the textbook was overwhelmingly Eurocentric, not only giving vastly more focus to the European parts of world history, but also using European perspectives and ideals to describe non-European events and areas. The internet based material, on the other hand, proved more diverse and less biased, but also more difficult to find and less plentiful.Our conclusion, then, is that teachers have to choose between the risk of letting their students develop a severely limited and heavily Eurocentric view of the world, and the additional workload required to find and organize non-textbook material to broaden their students horizons.We hope our study will contribute to the discussion of the place of Eurocentrism in today?s global and multicultural society..

The construction industry depends on functioning logistics; if the logistics isn?tworking the construction site will risk to be interrupted due to material shortages orproblems with deliveries. Despite this, the construction industry is battling logisticproblems daily. This problem is very time consuming and costly for the companies.These theses are written for Peab Bostadsproduktion and investigate if it is possibleto focus on logistics earlier in the building planning process to reduce the problemsthat occur. Peab has partnerships with three companies that could be helpful for themin the work of reducing logistic problems.

This thesis has been carried out at the Building and Civil Engineering Programme at Chalmers University of Technology in cooperation with NCC Technology. The study aims to investigate the optimal design of a library of standardized structural solutions for in-house multi-family buildings and what benefits it brings. Today NCC use technology platforms to improve efficiency and simplify the construction process. The platforms provide the constructors guidelines on how construction details should look like, but the details are not complete. NCC Technology started in the spring of 2013 a project to investigate what benefits there are to create a library of standardized structural solutions for the constructors, with more detailed solutions than in the platforms.

I denna studie undersöker vi inomhusmiljö och material i två Montessoriförskolor. Våra frågeställningar handlar om hur inomhusmiljön är utformad och hur materialet är placerat i två Montessoriförskolor, samt hur två pedagoger i två Montessoriförskolor ser på miljö och material utifrån följande nyckelbegrepp från läroplanen för förskolan: utmaning och stimulans, initiativ och självständighet samt demokrati och medinflytande. I vår studie utgår vi främst från Maria Montessoris teorier angående miljö, material och självständighet, men tar också upp andra teorier kring miljö. Vi använder oss av observationer och kvalitativa intervjuer, som grundar sig på en pilotstudie som vi genomförde i en traditionell förskola. Resultatet visar på att miljön och materialet i de två Montessoriförskolorna tillåter barnen att ta egna initiativ och vara självständiga.

Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones.

Enköping?s Rugby Club has long lacked a bigger hall to gather their members in, where they can meet and socializes outside trainings and games. Thanks to Enköping?s municipality, The Swedish Inheritance Fund, Swedish Sports Confederation, sponsors and club members the clubhouse will be built out with additional 100 square meters.The project is planned in two phases of which phase one is the buildup of the new clubhouse and phase two is the renovation of the existing part. Phase one started with the first groundbreaking in December 2006 and was finished for the season 2007.

Purpose There are almost infinite numbers of ways to build dairy farms in Sweden. When building a new free stall barn you have the possibility to affect both working environment and animal welfare for many years to come. The construction costs are influenced by which type of barn that is built and what functions it contains, for example one can predict that automatic milking systems are more expensive to integrate than milking parlours. But what is the real cost of today for the construction of free stall barns with milking centres and how is it affected by construction methods and functions? Is the labour time influenced by the building costs? These are some of the questions this report will try to answer.

The intent with this paper is to investigate the medieval habitation in central Old Uppsala. This time-period has over the years been neglected. Therefore I wish to summarize and ana-lyze the medieval habitation to see what can be said about its continuity, and also to investi-gate why it is located in certain areas.Due to the amount of source material I have limited my investigation area to the central Old Uppsala. It is possible that this limitation will affect the result of the research but without the limitations the investigation area would have been too large to handle.The source material has been collected from excavation reports and the summarized. My theory is material culture and material agency.

The healing process of human bone can be aided by the presence of differentmaterials. A material that is transformed into bone when in contact with bone iscalled a boneconductive material. By transforming into bone the material reduces thetime that it takes to heal a fracture. This report is a study of existing boneconductivematerials on the market to see if there is a material available that would be suitable totest on larger fractures. The wanted application is to be able to heal fractures up to50 mm which is a fracture too big for the body to heal on its own.The healing process of human bone can be aided by the presence of differentmaterials.

Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Virtual Design and Construction (VDC) is the definition for using BIM in the construction process to simulate and analyse the building. Resulting use of the technology will according to proponents lead to fewer construction errors, a better understanding between stakeholders for the construction project, less communication problems and a smoother construction process. Although BIM has according to researchers a big potential, few companies have succeeded in broad and continues implementation. The study aims to identify the factors affecting the implementation. More precisely identify what factors influencing the decision to adopt VDC and potential barriers in the diffusion process. The empirical findings are based on a case study of NCC Construction Sweden.

This paper examines how to use different kinds of source material for building surveys. The studyexamines how to use legends, construction archaeological surveys and Ground Penetrating Radar(GPR) as source material, and use them against each other to ensure the reliability they have.As a starting point I used Gräfsnäs castle ruin in Alingsås, Sweden, as an example. Gräfsnäs castlewas probably built in the Middle Ages and was rebuilt through the ages until it became a ruin in thelate 1800s. The castle ruin is today Alingsås most visited attraction.The investigation has focused on three areas which are located in the very ruin; rescue tunnels, thecellar vault and the treasure.There are legends that describe how the castle lord of Gräfsnäs fled an attack of the Danes in 1612 ina rescue tunnel which ended at the beach. At the construction archaeological surveys carried out in1935-36 they found a sewer in the courtyard that was once served as rescue tunnel and ended in themoat.

Journalists and communication managers are becoming more professional and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what is published on the news. With a background in the medial change that occurs is the purpose of this study to elucidate and problematize which role press releases has for newsrooms and for organizations today and in the future. A qualitative interview study has been used, and communication managers from three organizations and journalists from three newsrooms has been interviewed. The study has been combined with a quantitative pilot study of selected press releases and articles from the selected organizations.

The aim of this study is to find information about what to do when riding arena footings are worn-out. Especially, the surface layer of riding arena footings is very interesting because of its importance of giving grip in every step for the horse, as well as shock ab-sorption. Generally, surface layers are containing several different parts in order to achieve desirable properties. These different parts can consist of organic material or in-organic material (mostly gravel). Gravel and many other materials in the top-layer are environmental friendly, and therefore, easy to get rid of.