Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

En av samhällets viktigaste frågor idag rör den framtida energitillförseln till den byggda miljön och dess koppling till miljö- och klimatfrågor. Energitillförseln sker idag till 80% genom fossila bränslen och bygg- och fastighetssektorn står idag för 40% av världens energianvändning. De CO2-emissioner som förbränning av fossila bränslen genererar påverkar jordens växthuseffekt. EU-direktiv rörande en effektivisering och minskning av energianvändningen har implementerats för att minska belastning ur energi- och miljösynpunkt på jorden. Sverige har satt som mål att minska energianvändningen med 20% till år 2020 och 50% till år 2050 i jämförelse med värden från år 1995.

The foremost objective of business organizations is to generate value for shareholders and to opt for strategies which optimize it. Hence it is of key concern for business leaders to appreciate how operations best are run to maximize value creation. This study explores how financial theory can reveal the link between one particular business strategy and the corresponding effect on shareholder wealth. The question in focus is whether construction companies can enhance their value creation by implementing shift-work to increase the weekly production rate. The thesis particularly targets apartment block projects in Sweden and has the construction company Peab AB as primary object of study.

An investigation of the heat impact of laser cutting on the material properties when producing tensile and impact test specimens of different steel types of varying thickness has been performed. The purpose of the thesis project was to provide recommendations regarding how much material that needs to be milled from the laser cut edge before tensile and impact tests. The study has been performed partly by investigating the test specimens by heat camera when the specimens were cut in the laser cutting line and partly by performing hardness tests, investigation by microscopy, and tolerance and roughness measurements and tensile tests of the laser cut material and material produced in the traditional multi operation machine. The results show that the heat affected zone in the thicker materials is greater than previously thought of, and that the currently used recommendation has to be adjusted. The study clearly shows that the thicker the material, the greater the heat affected zone, independently of the steel type, since the thicker material takes longer time to cut.

In this study my aim has been to discover what connections can be made between the way of creating a library building and the general values concerning the library activities and the library users. What kind of ideology could possibly be reflected in a library room? My study includes two different parts. First of all there is a theoretical section based upon literature relevant for the subject. Here I try to focus on the libraryÕs role in society as a public room.

When building large buildings, such as compartment buildings, there is a number of deliveries arriving on the construction site daily. In order to receive these deliveries without disturbing the rest of the work going on JM often books a fixed unloading time. When doing that they can be prepared when the delivery arrives. Making sure there is a suitable unloading area, someone to meet the delivery and when needed proper machines, such as a tractor or a crane, to help unload bigger deliveries. The person receiving the delivery is supposed to make an acceptance control where they check the delivered goods making sure nothing has been damaged in transport and that they have received what they were supposed to receive.

This study includes several purposes which are to describe the concept of working environment, explain who is responsible for its functioning and how the working environment should look like. Other purposes the study have is to investigate how the working environment is in both Swedish and the two investigated companies construction sites and to share some operators proposing measures for the shortcomings and problems that exist in the construction sector working environment. To achieve these purposes was a qualitative study made with unstructured observations, interviews and survey where three construction sites were observed. The result shows that the concept of the working environment cover many aspects and is essentially about the environment we live in and experience in our work and this environment can be both an indoor as an outdoor environment. In this work, the concept is divided into four areas; it is the physical, the ergonomic, the psychosocial and the chemical.

This report contains results of our study at CTC in Ljungby. CTC produces heating products such as boilers, heat pumps and additional products to their heating systems.The purpose of the report is to make a proposal how CTC will supply their new production line for heat pumps with materials. The proposal includes a production layout and a scheme for how to place the material in the production storage.The new production line will produce two different products and both of them have several variants. The line will also have a mixed flow, so the products can be produced in a random order. These conditions demand that the production line has great flexibility and that the material to all the variants can be stored in the production storage.With these conditions as input we made a layout proposal to the company.

For young people today the ability to read and interpret text seems to be of decreasing standard. This bachelor thesis is trying to find patterns among five different library patrons, all adults and most of them readers for life. The specific aims are, through their individual stories, to find out what made and helped them become readers of literature for enjoyment and pleasure. How do they look upon themselves as readers, how do they find their reading and finally which role does it play in their everyday lives. Five semi-structured interviews have been conducted in a qualitative way and been put through a thematic-narrative analysis.The avid readers of this study all read throughout their lives and almost right from the beginning read a lot.

Då jag varit ute på praktik har jag sett att elever allt för ofta bara sitter och räknar i läroboken. Vi matematiklärare måste bli bättre på att variera och börja laborera i vår undervisning. Både för att få med eleverna kunskapsmässigt i undervisningen och för att få dem intresserade och engagerade. Jag har därför i mitt examensarbete undersökt om lärare i år 4-6 använder sig utav konkret material i sin matematikundervisning. Mina problemformuleringar var:- Vad använder lärare i år 4-6 för konkreta material i sin matematikundervisning?- Hur gör lärare i år 4-6 för att konkretisera matematikundervisningen?- Varför väljer de som konkretiserar matematikundervisningen att konkretisera?Metoder som jag använt i min undersökning är litteraturstudier och intervjuer.

This essay examines how four archaeology scholars reason about gender. I have used a qualitative method in making this study of their dissertations.  The aim is to obtain a deeper understanding of gender identity in prehistory, gaining a broader appreciation of how this might be expressed through archaeological material. This essay takes its theoretical departure from postprocessual thinking, where gender perspectives, including feminist and queer theories are in focus. The result of this study shows that the scholars have a postprocessual, structuralistic theoretical perspective in common, and that they use stereotypical identity-descriptions.

Judged by appearance. This is the conclusion of research made on shopper behavior that revealed that consumers tend to go by their instinct when evaluating vacuum cleaners in a purchasing situation. Many buy the first vacuum cleaner they interact with and few buy pre-planned brands. Almost none even turn the machine on before taking a purchase decision.Electrolux Floor Care Europe has their factory for vacuum cleaners in Hungary. Increased competition from China makes it harder to "only" produce vacuum cleaners with good performance.

During the years of development in the 60s and 70s the need for new housing in Sweden arose. Sweden was going to be the most modern country in the world. This period has later been called ?the time of the big programmes?. One of the parts in this building of a welfare society was a large policy of building politics with few counterparts in history.

The park at Svaneholm is a place, the history of which is very little known today and the needfor better knowledge has been the cause of this investigation. The essay is primarily limited tothe time from late 17th century up to the end of the 18th century and takes stand on profoundinvestigations in accessible map-and archive material. The results presented show a manorhill, which during the course of a hundred years was subject to several changes and in bigparts consisted in other than park/garden.Burman related to the manor hill containing a cowshed, a large dam and a parterre garden isix quarters and it is plausible to think, that this establishment generally was built as producedon the plate.In the 18th century the construction is being changed, they go on building at the cowshed andin 1707 there are totally 268 livestock on the farm. In 1723 the garden is represented in amuch bigger scale than on the plate from the 1680:s, but it is not possible to tell, whether it isnew or not.Parts of the parterre garden is remaining during the whole of the 18th century, for the leastuntil it is being squared, but on two of the squares there was built a riding-groundMoreover the cowshed burnt down and was only partially reconstructed.The image given by the archive material is at the same time variegated. The inventory list ongarden tools from 1726 gives an image of gardening more directed to growing and pathshuffling, while the possibilities of keeping the parterres were fewer (e.g.

Problem: The main problem this thesis brings up is what impact factors like trust, commitment, communication between a company and its costumers and value can have on costumer satisfaction on the basis of a relationship perspective.Purpose: The purpose with this thesis is to describe the importance of factors that can have an impact on customer satisfaction on the basis of a relationship perspective. To do this the author has looked into a company called Q-steps and conducted an investigation on their costumers opinion of their relationship with the company.Method: An interview was held with Q-steps CEO Sören Levén as the basis of the thesis, as well as a questionnaire that was sent to the company?s existing costumers over the web.Theory: In the thesis the author uses a model that describes factors that can have an impact on costumer satisfaction on the basis of a relationship perspective. This model is based on theories within relationship building in service companies.Conclusion: To be able to develop good relationships to their customers and as a result of this increase the level of costumer satisfaction, Q-steps has to take different variables into consideration. The main focus in this matter should lay on the variables that to a great extent affect the level of costumer satisfaction.