Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

En av samhällets viktigaste frågor idag rör den framtida energitillförseln till den byggda miljön och dess koppling till miljö- och klimatfrågor. Energitillförseln sker idag till 80% genom fossila bränslen och bygg- och fastighetssektorn står idag för 40% av världens energianvändning. De CO2-emissioner som förbränning av fossila bränslen genererar påverkar jordens växthuseffekt. EU-direktiv rörande en effektivisering och minskning av energianvändningen har implementerats för att minska belastning ur energi- och miljösynpunkt på jorden. Sverige har satt som mål att minska energianvändningen med 20% till år 2020 och 50% till år 2050 i jämförelse med värden från år 1995.

Vi lever idag under ett klimathot som påverkar oss alla. I ljuset av detta har byggbranschen valt att börja ställa om mot en mer hållbar bransch. Under tiden har även ekohus och ekobyar byggts upp som ett alternativ sätt att bo suntSyftet med detta arbete har varit att undersöka vilka val som byggherrar/beställare gör vid projektering av nya bostäder. Jag har valt att inte titta på energianvändningen utan fokuserat på vilka miljömässiga aspekter som återfinns i arbetssätten kring projekteringen av bostadshusFör att ta reda på vilka val som kunde anses som ekologiska/miljömässiga gjordes först en litteraturstudie. Sedan gjordes en enkätundersökning där utvalda företag fick svara på bl.a.

In this study my aim has been to discover what connections can be made between the way of creating a library building and the general values concerning the library activities and the library users. What kind of ideology could possibly be reflected in a library room? My study includes two different parts. First of all there is a theoretical section based upon literature relevant for the subject. Here I try to focus on the libraryÕs role in society as a public room.

AbstractThis thesis examines and discusses a sample of the medieval hypocausts (stone-heating ovens) in the Baltic area. The medieval construction is thoroughly explained as well as the antique hypocaust in order to establish a base for the following discussion. The medieval hypocaust has been almost forgotten for a long period of time. The last time someone dealt with this category of finds were in the 1960?s by Swedish archaeologist Iwar Andersson and in the 1970?s by Danish archaeologist Johannes Hertz.

The parental education groups are an activity that attracts the majority of all couples that awaits their first child. Therefore this is a forum with strong influence on the formulation of the parenting. The aim of the study was to examine how parental education within Swedish child health care, affects the construction and shaping of parenthood. We have also studied this from a gender perspective. The starting point for our understanding of parenting is that it is socially constructed.

Syftet med rapporten är att skapa en förståelse om vad BIM är och undersöka vad BIM för med sig i projekteringen. Det som kommer behandlas är BIM-samordnarens uppgifter, de olika negativa aspekter som påträffats vid användandet av BIM samt en presentation av olika program så kallade verktyg som används vid BIM-projektering. .

Recent years there has been discussed how the critical situation in the housing market threatens the Stockholm region's growth. The thesis objective is to examine whether there is a scientific link between the lack of housing supply and growth. The thesis also intends to identify solutions for increased housing construction, for instance by examining the conditions for a greater regional perspective and influence on the region's housing supply. The thesis empirical study is based on semi-structured interviews with representatives from the Government, municipalities and the housing industry.In Sweden, research on the relationship between housing shortages and growth has not been conducted to that extent it can be said to exist scientific evidence regarding the growth threat. However, in Britain and the U.S, empirical studies show that a lack of housing supply has hindered growth through negative impact on countries' gross domestic product.

Problem: The main problem this thesis brings up is what impact factors like trust, commitment, communication between a company and its costumers and value can have on costumer satisfaction on the basis of a relationship perspective.Purpose: The purpose with this thesis is to describe the importance of factors that can have an impact on customer satisfaction on the basis of a relationship perspective. To do this the author has looked into a company called Q-steps and conducted an investigation on their costumers opinion of their relationship with the company.Method: An interview was held with Q-steps CEO Sören Levén as the basis of the thesis, as well as a questionnaire that was sent to the company?s existing costumers over the web.Theory: In the thesis the author uses a model that describes factors that can have an impact on costumer satisfaction on the basis of a relationship perspective. This model is based on theories within relationship building in service companies.Conclusion: To be able to develop good relationships to their customers and as a result of this increase the level of costumer satisfaction, Q-steps has to take different variables into consideration. The main focus in this matter should lay on the variables that to a great extent affect the level of costumer satisfaction.

The purpose of this study is to examine to what extent the senior level Swedish school can be viewed as supporting, or counteracting, a colonial discourse that legitimizes global and national injustices. The study is executed through a discourse analysis of five textbooks in social science for senior level Swedish schools.Using elements from Foucault and Edward Said a theoretical framework is constructed, in which a colonial discourse is perceived as structured around four clusters of ideas, namely (i) the use of dichotomies, (ii) the concept of progress and civilization, (iii) the construction of -we- as synonymous with (ii), and (iv) the construction of -the others- as the opposite of (ii) and, therefore, the opposite of -us-.The results show that a colonial discourse is still highly present in the textbooks, in that the texts are structured around dichotomies such as tradition/modernity and democracy/dictatorship. Sweden and the Western world are perceived as closely associated with democracy, freedom, and modernity, whereas -the others- of the world are being associated with e.g. poverty, conflict, tradition, and ignorance. -The others- within Sweden, i.e.

In our thesis we will compare interior walls, both bearing and non-bearing. All of thewalls analyzed are currently used in production by Skanska Construction, who is alsoour employer/supervisor for the project. The different wall types will be comparedfocusing mainly on time, cost and workability. All of these walls aside from the nonbearingwall are constructed using concrete, either prefabricated or cast on site..

From my own experience as a school counselor I have learned that the decision making processes in terms of supporting and helping the students is extremely hard and very individual. In different situations, a different approach between individuals is present. I thought about which factors effects the school counselor?s way of handling problematic situations. I soon realized that the individual has a great effect on the work itself.

The aim of the present study is to describe and analyse how an inter-cultural perspective presents itself in the didactic considerations and in the practice of preschool teachers on a multiethnic preschool.The theoretical perspective upon which the study is founded is social constructivism, but in addition to this Ingegerd Municio?s idea of two existing discourses present within the institutions in the Swedish educational system, as well as René León?s concept of a diversified normality, has been used as theoretical tools and points of departure.The empirical investigation consists of a qualitative field study at a multi-ethnic preschool, where participating observation and group interviews have been used to collect data. In these teachers from the preschool have participated.The results and the analysis of the data show that an inter-cultural perspective surfaces in the didactic considerations and in the practice of the preschool teachers in their construction of a diversified normality. The diversified normality thus constructed is constituted through different social processes. I have here identified the following ones: the preschool teachers emphasize differences among the children in general, they allow that the children behave differently and they allow them to be different; they recognize ?cultural? differences, differences in origin, and frames of reference, and they recognize that the children at the preschool are bilingual..

Women?s football has, throughout history, been subject to the resistance of man?s world. The English football association forbid women?s teams to play on the association?s grounds. This ban lasted for 50 years and wasn?t dissolved until 1971.

This degree project has been performed with Mega Teknik AB in Landskrona. The project has resulted in a workplace for the cable installers of Mega Teknik. The workplace contains a workbench and a cart.The first stage in this project was to make an analysis of the current workplace to identify the needs the installers had.The different principle construction proposals of how the workbench would look like and which functions it would have was made during brainstorming, in groups and alone. These proposals were compared against each other using a functional analysis that has been put up to get the principle construction that fulfilled most points in this analysis.The proposal chose for further work was a cart and a bench with a module intends, the table got a formulation that creates a better reach for the installers.This proposal was generated in Catia V5 to get a better overview of the suggested proposal.During the primary structure phase drawings over all the products were made and the components were chosen. Calculations were made and the product got the dimension required.