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1992 Uppsatser om Building brands - Sida 63 av 133

Bergen som vakar ?ver de d?da. En bebyggelsearkeologisk studie av tre fornborgar i Torslanda och Bj?rlanda

The hillforts of Bohusl?n are numerous, yet few have been studied, leaving gaps in our understanding of their dating, morphology, and connections to nearby prehistoric sites. With the help of settlement archaeology, the aim of this study has been to analyse three hillforts on Hisingen and answer these questions. This was done by observing the location and morphology of the hillforts and by analysing the age and functions of nearby prehistoric sites within a kilometer of the hillforts. The results indicate that Bj?rlanda 22:1 and Torslanda 56:1 were likely ritualistic enclosures, while Torslanda 15:1 had defensive functions.

Energieffektiva bostäder i Kurdistan - Förslag på bostadshus i den kurdiska delen av Irak

Staden Sulaymaniyah ligger i den kurdiska delen av Irak och har på senare år utvecklats då många valt att flytta från landsbygden till den centrala delen av staden. Nybyggandet sker under tidspress och långsiktigt hållbara lösningar prioriteras inte. Målet är att ta fram ett hus som är anpassat för majoriteten av befolkningen och samtidigt få ett bra och energieffektivt inomhusklimat. En faktainsamling genomfördes för att ge bakgrundsinformation till projektet. Vidare gjordes en planlösning till huset i AutoCAD vilken har använts som grund till utformningen av huset och smarta lösningar.

Förskolepedagogers uppfattningar om leken som redskap för barns språkutveckling : en observations- och intervjustudie

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

Samband mellan lågt tryck i dricksvattenledningar och magbesvär - En utredning av hur lågt tryck på dricksvattenledningsnätet vid lagning av läckor påverkar sjukligheten hos Göteborg Vattens abonnenter.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.

Funktionaliteten i skogsmaskiners GIS-system

Holmen Skog is currently using a GPS-program called TraktInfo, originally developed within the company. They are now planning to switch to a new GPSprogram or allowing the contractors to buy other programs available from the logging equipment manufacturers. To be able to offer this flexibility, Holmen Skog needs to obtain information about the features offered by the different manufacturers in their specific programs, and also when the manufacturers are planning to start selling programs adapted to the new standard called StanFord2010. According to the study, the manufacturers are hesitant to StanFord2010 and there has also been a lack of clear signals from the customers and clients about what kind of different new features to include in the programs. The feature most frequently used by forest machine operators today is the option to keep record of the harvester?s path by creating a ?log plot?. This feature was not used to its full potential however, since only one out of eight of the forwarders included in the study had computers that were compatible with the harvester?s computer.

Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

Ourstyle

Modemarknaden idag är både global och komplex med många uppfattningar om var värdet iprodukten ligger. Produkten och företagets image är kraftfulla medel för att differentiera sigpå marknaden. Då ett företag väljer att expandera till en ny marknad är det generellt ett sätt attskapa nya marknadsmöjligheter och för att öka sin försäljning. Innan etablering på nymarknad är det viktig att identifiera sin målgrupp. På den konkurrenskraftiga internationellamarknaden ligger makten inte längre hos leverantören, utan hos kunden.Distributionskanalvalet spelar en stor roll i avseende att nå företagets tänkta målgrupp.

Ljudisolering i prefabricerade betongstommar. En fältmätning av luft- och stegljudsisolering.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.

Fria leken

This social psychological qualitative study demonstrate how the children?s play begin and what significant important it has in the child?s identity progress. The main subject in this social- psychological study is the child?s self and how through imagination, creativity and spontaneity the human?s personal identity is discovered. However the study is based upon the children?s plays in day- care, the children whom are being objects for the study are from 3-6 years old.

Jämförelse mellan BKR/BSK och Eurokoders behandling av utmattning i traversbalkar med tillhörande svetsfogar

This report has been performed for WSP Construction Design located at Arenavägen 7 in Stockholm. WSP Construction Design is one of the leading departments in Sweden in construction solutions regarding everything from building construction to industrial building. Great competencies regarding steel, wood and concrete constructions are available within the department which is well sought.Crane girders used in the industry are exposed to large loads that vary over time that includes instantaneous lifts and the crane girders movement which lead to the phenomenon fatigue in the crane girder and its ingoing welds. A control of fatigue needs to be performed after a certain lifespan measured in time which in turn is converted to a number of loadcycles. When the number of loadcycles amounts to a greater number the input welds resistance will have been reduced and the rate of utilization thereby increased.

Bjälklag i FRP-material

Syftet med detta examensarbete är att vidareutveckla glasfiberbalkar så de kan användas som mellanbjälklag i småhus. Förebilden var ett ?Delta Deck? som utvecklats av Altakor Group och används i brokonstruktioner. Denna profil har vi sedan modifierat och optimerat för bruk i småhus. Den största skillnaden är att vi valt att inte använda den så kallade ?snap-fit?-tekniken.

BIM som Informationsbärare in i Förvaltningen : En studie vid Forsmarks Kraftgrupp

BIM, Building Information Modeling, börjar vinna mark inom byggbranschen i Sverige och är en vedertagen process i vart och vartannat byggprojekt. Forsmarks Kraftgrupp står inför både upprustningar av sina anläggningar och nyproduktion av bland annat kontor, verkstad och hotell. BIM framstår nu som en lukrativ metod för att dra ner på projektkostnaderna, men även för att få ytterligare ordning och struktur på den enorma mängd dokumentation som ackumulerat under de dryga trettio åren av drift.Syftet med detta arbete är att ta fram ett underlag för implementering av BIM på byggkonstruktionskontoret på Forsmarks Kraftgrupp, som även ska kunna användas för att marknadsföra BIM utåt i organisationen. Målet är att peka på nyttan av att tillämpa BIM på Forsmark, med särskild fokus på förvaltning. Som undersökningsmetod har simulering, intervjuer och platsanalys av Forsmark valts.Då Forsmarks befintliga byggnadsbestånd är omfattande krävs konsensus kring hur framtida förvaltningsmodeller bör se ut och hanteras.

Kollektivt boende - en studie av Majviken, ett modernt livsstilsboende i Göteborg

Th is essay is the final piece of my eduacation. The essay contains material that have beenproduced from a study that have been made in Majviken, Gothenburg, one of many cohousingcommunitys in Sweden. The special quality this building poses is that is was originally built as acohousing living but in the past 25 years is has been a housing estate without any form of servicefunction included.During the last year the whole house have been remodeled and a new kind of livingconcept havebeen created, a lifestyle living with many different kinds of service functions included, hostess,common premises for the residents with things suchs as gym, saunas, movietheater and relaxationareas.The study is about the residents living in Majviken, and how they feel about the new way ofliving but also how it affect their lives. What do the new living lifestyle stand for?My original intention have also been to observe and make interwievs with the residents to capturetheir thoughts and in the end have the possibilty to summarize and compare how it was before theredmodeling..

Expander : En studie av Expanders kommunikation och varumärke

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

Urban Building vid Hornsbruksgatan : Hornsbruksgatan

Projektet är ett förslag på hur man kan bygga nya bostäder, kontor och butiker i en av Stockholms större innerstadsparker. Hornsbruksgatan på Södermalm ligger längs Högalidsparken som kröns av Ivar Tengboms Högalidskyrka från 1923. I förslaget presenteras två byggnadskomplex med ett 30-tal lägenheter på drygt 1300 kvm samt ca 3500kvm för kontor och detaljhandel. Byggnadskropparna är tegelklädda med bärande stomelement i betongskivor.Förslaget handlar om hur husen möter parken och gatan som har två helt skilda karaktärer. Stadsgatan möter en allvarlig park för rekreation.

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