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1985 Uppsatser om Building brands - Sida 48 av 133

"Does that look like a Ford to you?" : Företagsimage i spelfilm och reklamfilm

Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

3D-modellering i AutoCAD -att skapa en digital huskonstruktion

3D-modelling in AutoCAD This thesis is done in cooperation with LB-Hus in Bromölla, and have aimed to establish a digital AutoCAD model of one of the company?s house types and to find out what opportunities there are to do visualisations in the form of images directly from the programme. Modeling has been carried out so that the very construction of the house is included. Interiors and installations, with the exception of the ventilation system, have been left out in the model. The model has been created with solid models after a comparative study made between solid models and surface models to find out which option in this case was the easiest to handle and took up the least space.

Analys av artificiella marktyper vid vatten med hjälp av GIS, Värmlands län 2007

On commission of the County administrative board in Värmland County a method was developed for analysis of the occurrence of artificial land use at lakes and watercourses. With artificial land use is meant land significantly affected by man. Two bases have been used to carry out the analysis. In one of the analysis the vegetation database and in the other GSD¹-Marktäckedata (land cover data) was used (this method has been used by County administrative board in Jönköping County).The analysis comprises all watercourses within Alsterälven river basin. The digital water bodies are created by the Swedish Meteorological and Hydrological Institute on the basis of GSD-Översiktskartan (general map).

Johannishusparken : historia, nutid, framtid

Summary The estate of Johannishus is situated in the south of Sweden and in the province of Blekinge, about 8 kilometres from the city of Ronneby. The main building together with the park represents the province´s only example of a well preserved estate environment from the early 1800th Century, and was declared as a historic monument in 1982 because of its unique role in the province. Johannishus Park has during 300 years developed in close relation to the main building, the landscape and the surrounding infrastructure. Each century and owner has had an influence on the park, which has resulted in an interesting visible cross-section of 300 years of Swedish garden history. Most noticeable today are the traces from late 19th Century, but in its oldest parts the park contains structures from the early 18th Century.

Materialspill i byggnadsproduktionen : Waste of Material in the Construction Industry

This report deals with issues related to construction waste. Building material that has not been built into the project is defined as construction waste. Cost of construction waste amounts to 4-12 % of the total cost of the project. Moreover, cost of construction waste is 1-3 % of the production cost. The aim of this study is to increase knowledge about the main causes of waste within the construction industry.

Efterfrågan på musik har aldrig varit större : Hur nya förutsättningar har påverkat svenska musikförlag

We have been able to draw some conclusions based on our research. First we haveconsidered that the publisher is dependent on a large network and to work closelywith their customers. We can see that the competition in the music industry hasgenerally increased, the technological progress has created new opportunities, and asa result of this, new players have joined the music industry. We have been able todraw conclusions in the fact that more companies and songwriters start up their ownpublishing company, resulting in an increased competition for the individualpublisher.We can also see as a final result that music is used in lots of different contexts andthat the publishers thereby are offered a wide range of business opportunities, but thatthe solvency of the customers has become lower. With this knowledge, we canconclude that the publisher?s power and revenues will increase, and that the publisheras an actor has been given a more important role in the industry.

Tillgänglighet i flerbostadshus från 1990 till nutid : Analyser av projekt i Uddevalla

The built environment should be accessible for everyone. A residence shall be functional without creating a handicap for people who have a disability from birth, caused by an accident or of old age. A residence that is accessible creates equal conditions for everyone.In this report the accessibility of newly built blocks of flats in Uddevalla city from 1990 until today are interpreted. One project that is yet to be built is interpreted and compared with the already existing projects. The apartments of seven projects have been analyzed according to today?s regulations of accessibility.

Tingsryds Travbana

Our bachelor thesis is a visualisation made in 3D-graphics of how the horserace track in Tingsryd perhaps will look like in the future, complete with a miletrack, steeplechase, and other horserace courses. Today, the race track is only in it?s building phase. The inner field-group in Tingsryd needed presentation material to show their eventual sponsors, so they contacted us at Media Technology, and we instantly decided to give their idea a try..

Konsten att uppfattas rätt - Varumärkesstrategier för svenska artister

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

 Solenergi En del i ett långsiktigt, hållbart byggande

The sun is essential to life on earth and no matter where you are, there is a constant need ofenergy. Nearly 800 000 years ago man learned for the first time to use fire in a controlled way.Since then, fire has given us the opportunity to inhabit places despite a cold climate. In Swedenthe resident sector accounts for a major part of the total consumption of energy. In a time whenenvironmental issues and greenhouse effects are increasing, we also see a future of rising energyprices. With this perspective, we have in this bachelor thesis in the Building Environment at theRoyal Institute of Technology, KTH, in Stockholm decided to focus on the renewable energysource, solar energy.The energy from solar radiation is a free resource and does not have any negative effects uponthe environment.

Kartläggning och analys av försörjningskedjor, Setra Group - två fallstudier :

This study concerns mapping and analysing two different Supply Chains at Setra Group. Setra Group is Sweden?s biggest producer of solid wood and is primarily owned by Sveaskog, Mellanskog and LRF. The Company consist of twelve sawmills, five planning mills and an organisation for distribution of building material. This study maps one chain for Swedish Glulam standard beam and one chain for solid pine flooring on export to Japan. The glulam chain is based on spruce as raw material and includes all actors between sawmill and the Swedish building material retailers.

Livscykelanalys för koldioxidutsläpp från flerbostadshus

Today, about 15 to 20 percent of Sweden?s total emission of carbon dioxide can be traced to the household sector. By examining apartment blocks in a life cycle perspective, the origin of the carbon dioxide emission has been charted and analyzed. This information has been used to create a computational model that calculates the total emission of carbon dioxide from a specific apartment block. The results from the analyzed apartment blocks indicate that both the use of energy and the emission of carbon dioxide have been reduced since the 1960s. Through the examination of building materials, it is possible to lower the emission of carbon dioxide that origins from the construction phase of an apartment block.

Irak : Mellan islamisk identitet och demokratisk process

This is an essay about the political development of Iraq after the overthrow of the Baath regime by the coalition forces in 2003. Almost seven years later, the political scene is still characterised by chaos, even though the country entered a new phase with the adoption of democratic thinking and a new openness to the world. The unstable political situation is a product of inter-ethnic conflict and the interference by neighbouring countries. Iraq is up against two formidable tasks ? building democracy and building a nation.

Energieffektivisering av skolbyggnad från 60-talet : Studie av Hållsta skola i Eskilstuna

In June 2006 the Swedish government decided that the use of energy in buildings should be reduced by 20 percent until 2020, compared to the level of energy used in 1995. To contribute to this goal, the real estate company ?Eskilstuna Kommunfastigheter AB?, set up own goals for their buildings. In 2009, the goal for schools was to have a maximum energy use of 118 kWh/m2year for heating and hot water.The school ?Hållsta skola?, just south of Eskilstuna, exceeds the limit since it used 270 kWh in 2008.

VÄGTRAFIKBULLRETS INVERKAN PÅ UTFORMNINGEN AV BOSTADSBYGGNADER I STADSMILJÖ

The public interest in central living in today?s cities has led to an increasing effect of traffic noise pollution, and today 20% of the inhabitants in Sweden suffer from noise a level that exceeds the limits. At the same time the traffic keeps increasing, and recent researches shows that traffic noise pollution and several of today?s most common health issues are connected, for example, reduction of performance, sleeping issues and cardiovascular diseases. For this cause rules, guidelines and environmental goals has been developed, as well as software?s which calculates the levels of pollution, all this to investigate and improve the environment.

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