The purpose of this essay is to analyse and understand how students, as consumers, choose brands from the aspects of the concept of CSR, the economic, social and environmental. The essay is based on a qualitative method with three focus groups, with five respondents in each of them. The respondents are all studying at Kalmar University and they have all studied some kind of economic-course. We have used a lot of different sources for our theory chapter, this because of the fact that we wanted to have different angles, so that we would be able to cover all of the questions we wanted to discuss in the focus groups. In our two final chapters we discuss the issues similar to the theory section and we highlight our own thoughts.

This degree project has been performed on commission by Örsjöbelysning AB. The task has been to study alighting armature and compare it to the demands of The Swan Ecolabel. The task was also to recommend adjustments to improve the environmental adaption of the product to meet the demands of The Swan Ecolabel. Furthermore the task has been to gather documentation on the elements of the lighting armature. Such documentation is required to obtain The Swan Ecolabel.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:8.

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

The use of earth bricks in Scanian building traditionThe present work is concerned with the manufacturing and use of earth bricks inbuilt heritage in the south Swedish province of Scania. The first part of the studyprovides a thorough description of the traditional use and manufacturing of earthbricks based on relevant literature, archive material as well as interviews withinformants. This forms a basis for the second part of the study in which practicalexperiments on and tests with earth bricks where carried out. This involved themaking of traditional earth bricks of different composition. The new handmadebricks were compared with industrially produced bricks (extrusion bricks) and oldhandmade bricks.

The number of people of getting allergic symptoms is increasing and the reasons are considered to be many. The human have changed their habits and spend more time indoor. In combination with new building technologies where denser housing constructions and new materials this causes bad indoor climate contributes to a higher occurrence of allergiesThere are several courses of action to deal with this problem. One action is by choosing allergy-free interior surface materials. An allergy-free material emits low concentrations of harmful substances resulting in a great indoor air quality.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

This essay will discuss the process of drawing a restaurant ? the position of the house lot, requirements from the authority and architectural quality.During the summer months are many people celebrating their spare time in the beach in Jönköping, by the shore of Lake Vättern. There is some existing buildings in this area that is not used by a general public. In cooperation with the municipality of Jönköping and a person who wants to operate a restaurant on the beach, is this essay a proposal of how this part of the shore of Lake Vättern can look in the future.The focus of the work is to design a restaurant. This is made on the basis of the interviews that have been made with the operators of the area and a thought building, and from the existing rules of the performing and designing of a restaurant.The planned restaurant is placed in an area where it today is a public toilet.

knyta samman gata och park.två huskroppar formade av stående vinklade skivor så att den visuella och fysiska kontakten mellan det urbana gaturumet och parken blir självklar.Parametrarna som styrt projektet är siktlinjer, flödesanalys och ett grid på 800x800mm..

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2013:25.

Projektet har genomförts i samarbete med Lokalförvaltningen, Göteborgs Stad.Eftersom behovet av lokaler i en stad förändras över tid efterfrågas en byggnad som kan användas till flera olika ändamål under dess bruksperiod. Ombyggnation av befintliga byggnader kan bli kostsamma och tidskrävande eftersom bärande komponenter eller fasta installationer ofta måste flyttas eller bytas ut. En flexibel byggnad som redan vid uppförandet förbereds för ombyggnation kan enkelt anpassas och användas till flera olika verksamheter. Att bygga mer effektivt och flexibelt minskar kostnader och bidrar till ett mer hållbart byggande. Syftet med arbetet var att ta fram en byggnad som genom enklare omställningsarbeten i byggnadens invändiga utseende kan fungera för tre olika verksamheter.

Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

Förskolan Ugglan, en förskola i det gamla garaget under arkitekturskolan..

The EU Council adopted in 2007, environmental and energy goals with the aim of them must be met by 2050. This, in combination with those of the Swedish government 15 enacted environmental goals is supposed to lead the way for the Swedish environmental work.This report has examined measures in properties in the Swedish Cooperative Housing Society (SKB) stocks.The report discusses a range of measures that might be appropriate to apply on the properties to make them more energy efficient.One of the measures discussed, the vent whose primary purpose is to create a good indoor environment for the residents but is also where the most energy is lost.Another measure discussed is insulation of the building envelope on the estate to make it more energy efficient. To put extra insulation on the building envelope is important because of the large amount of energy that is lost through the walls, ceilings and floors.Future actions that may be implemented is individual billing of heating and hot water. This system has been used in European countries since the 70's and today the EU wants to increase the own individuals control over their electricity costs. This has led to a discussion whether to implement the system in Sweden or not.However, there are a number of equitable measures to be sorted out before the system can be used in any great scale.Finally, it is important to remember that environmental measures should be the primary and the pursuit of cost reductions the secondary otherwise you risk the environmental work to be counterproductive..

This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..