Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

As a result of directives from EU, with the ambition to reach environmetal goals, The German organisation Passivhaus Institut has defined a passive house. A passive house is a building that is very energy efficient and makes a small impact on the environment. The energy from the inhabitants as well as the appliances & fixtures in the building should equal the energy that is required to heat the building. A Swedish version of the passive house definition has been defined, taking into account the climate conditions and the difference in building regulations.This thesis is a request from Skanska on how it can improve and develop an ongoing passive house project, involving an infant school. The intention of this thesis is to identify difficulties & display potential development areas for infant schools.The method of research conducted is as follows: interviews of clients, ventilation consultant, consultant for heating system and an energy calculation consultant, an inspection of the infant shcool in process, investigation of completed infant schools and a study of relevant literature.From this research it was found that it is difficult for infant schools to pass the criteria for passive houses. The conclusion of this thesis provide several guidelines on how to improve the outcome of existing projects & the steps needed to be taken for future development in this area..

When constructing a building, a number of aspects must be harmonized in order for it to fulfill requirements ? a building must fulfill requirements such a load-bearing, conservation of energy and a good indoor environment by means of, among other things, moisture proofing .Moisture problems in buildings can affect health negatively. As we are increasingly staying in indoors, demands on a good indoor environment are higher.This work starts with examining moisture problems in slab-on-ground solutions, and then links the various scenarios to moisture problems in a concrete slab of a real building. The building with moisture problems is located in Årby by in Borlänge and moisture damage was found in the slab at an apartment adjoining wall.By reviewing literature written within the field of moisture problem, making hand calculations and modeling in the program Comsol Multiphysics, judgments are made to find explanations as to why the rise of moisture occurred in the building in Årby by.Generally, the following guidelines may be used to reduce the risk of moisture problems in slab-on-ground constructions:Drying of construction moisture before laying the floor material.Using draining layer beneath the slab, to prevent capillary suction.Using insulation under the slab, partly for comfort and to establish the temperature difference between the ground and the concrete slab.Avoid direct contact between the wood and concrete, due to degradation and fouling smells that normally occurs.If necessary, use additional vapor barrier.In addition to the above, there are various methods for moisture-proof and moisture-monitoring by design or by the method ByggaF suited for the entire construction process various events..

Energy issues are constantly increasing attention in today's society. People's impact on Earth isentered in more contexts. Many discussions are about how the entire social structure needs to bestreamlined in order to achieve sustainability. The residential and service sector accounts for 39 % oftoday's total energy consumption in Sweden and the increasing electricity prices have made buyersmore interested in energy issues.There are many buildings in need of refurbishment today, including all the apartments that werebuilt in the 1970s to reduce the housing shortage at the time. 650 000 apartments of one millionapartments were built during the so-called the one million program and is currently in need ofrefurbishment.

Many buildings are now nearing the end of their service life. This applies to both the older houses from the 40's and 50's to the million project houses that did not prove to be as sustainable in the long run. Often there is a desire to extend the service lifetime, but to do that you need to make detailed inspections. The Folkets hus in Gävle is one of those buildings that is in need of renovation and to fulfill the new requirements that must be met in today's buildings. It is desired to make the buildings rentable space more attractive and to extend the building with two more floors.

My Finnish grandfather had a passion for architecture, eventhough he wasn?t an architect. In the end of the 1950s he builta wooden summerhouse on a lot outside of a small villagecalled Lempäälä, close to the city of Tampere. Today the lotbelongs to my mother. Every time I visit our summerhouse, itmakes me want to do as my grandfather did ? to build a smallhouse next to it.My project is a proposal for a wooden house on mymothers lot.

The logistic business Svenska Retursystem AB was founded by the Swedish retail sector in the year 2000, and their introduction of a grey plastic crate to the supply chain for perishable goods changed the situation for the swedish horticultural sector. The new system revealed several challenges to be tackled by all actors, from the small family firm to the bigger organisations. Whereas the initiative comes from the customer himself, from the horticultural sector ?s point of view, a refusal of the new packing is a hard decision to take. It is however interesting that a comparison between the two systems, shows in favour of the corrugated board boxes, not only concerning environmental aspects but also for economical and ergonomical reasons.

Energy price are on the way up to a high level that will not diminish in the future make us to focus more on the sustainable development for a better solution of residential houses. Passive house or low energy housing are one of the solution to make residential more environment friendly, in same time it´s a financial security using less energy, and saving money. The last 10 years in Germany and all around Europe the concept of passive house been developed, and people aim to know more about these concept that leading the market more attractive for passive houses. A passive house is a well designed building highly insulated and air tight with mechanical ventilated system for the whole building envelope that minimizes the use of energy for heating [1].The housing company Mimer has chosen to invest in low energy consumption in every new housing project.  These future plan projects are decided to use less than 75 kwh per square meter annually in purchased energy [2].This thesis is about new constructed passive houses, and focuses on the evaluations of the temperature, and moisture condition for attic, external walls and joist.

Kandidatprojektet Urban Building vid Hornsbruksgatan med undertiteln Hornsbruksgatan 2012 är ett arkitekturprojekt bestående av ett mindre antal sammanlänkade byggnationer i vilka bostäder, kontor samt kommersiell verksamhet inryms. Den övergripande volymen består av en tydligt långsmal kropp som är placerad längs med gatan. Stor vikt i projektet har lagts vid den arkitektoniska upplevelsen, materialval och beständighet. Gestaltningsmässigt har inga hinder funnits för eklektiska och anakronistiska influenser..

If a building is heated by a heat pump, it is of high importance that the heat pump has a high coefficient of performance. An exhaust air heat pump extracts heat from the building?s exhaust air. The air has a relatively high and constant temperature all year around, leading to a high seasonal coefficient of performance. This thesis examines whether it is profitable to complement an exhaust ventilation system with an exhaust air heat pump in an apartment block that already has geothermal heat pump, district heating, oil- or biofuel heated system.

Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose of this research is to investigate how influencer marketing affects brand loyalty within Generation Z. A quantitative research method was conducted by using a survey, whereby 193 respondents within the age of 18-29 participated.

This thesis examines the environmental benefits resulting from the choice of environmental certification scheme, with focus on energy. This was carried out by studying the measures that were implemented as a result of the certification of Sweco's three largest office buildings in Stockholm, Gothenburg and Malmö. The office property in Stockholm has been certified with the Swedish Environmental Building, Gothenburg with the British BREEAM and Malmö with the U.S system LEED.The results from the study indicate that an environmental certification can reduce the energy consumption by up to 59 percent and the water consumption by 20 to 66 percent. However; the interviews, literature study and simulations in MATLAB indicate that the size and scope of these environmental benefits depend on several identified factors: the type of building and its conditions, system selection, grade level, the choice of indicators, the ambition of those involved and when in time the certification process begins. The comparison between Environmental Building, LEED and BREEAM showed that Environmental Building for the office property in Stockholm gave the largest environmental benefit in terms of reduced energy consumption thanks to several large measures.

This Master thesis is about a postal- and telegraphic building in Eskilstuna, Sweden. The construction methods for the specific building and buildings in general from the same time are described. The purpose of the report is to describe the loads acting on the building and how it has been built and why it has been rebuilt during the years. After this, possibilities of reconstruction and adaptation for today?s demands can be evaluated.

Roughly 130 000 dwellings have been officially registered since Norway as of summer 2009 passed their bill ?Energimerkeforskriften? on energy performance certificates in buildings. The main objective is to decrease the total amount of national energy consumption by producing a methodology of calculation of the integrated energy performance of buildings as well as proposing cost effective measures to lower each building?s energy consumption. As the measures should not contravene nor be incompatible with the intended quality and character of the building, the ?Energimerkeforskriften? exempts buildings that due to their historical and cultural values are protected cultural heritage legislation. The current system offers a couple of professional certification alternatives, but when two online semi-automatic methods developed specifically for non-professionals are by far the most used, and since the methods of calculation primarily have focused on modern building materials and construction, the rest of the historical building stock stands literally unprotected by incorrect performance certificates and high-risk energy efficient measures. The objective of this thesis is to identify if the current Norwegian energy certificate system poses a threat to older buildings.

A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.